Showing posts with label Kids. Show all posts
Showing posts with label Kids. Show all posts

Wednesday, July 20, 2011

A Comic, DC Comics Should Do: Lois Lane, Girl Reporter

I'm in a Comic Book kind of mood and thought this would be interesting to post.



by Style and Focus PR

Something truly different that DC Comics could really do, is to publish, "Lois Lane, Girl Reporter" written by Dean Trippe and artwork by Daniel Krall. Trippe was trying to pitch it to DC but they decided to pass on it. I can not understand why? It seems like it would appeal to a unique target market: young girl who love solving mysteries. This might even have appealed to adults who like light-hearted comics. Lois Lane is a well known and respect character (and one of my favorites). I grew up reading Nancy Drew and would have loved having a comic like this, still would.

The premise of the comic would of been, eleven year-old Lois Lane discovering her love of investigative journalism. She would have been trying to solve mysteries that were happening in her community and to her friends as well as mysteries that may occur as she traveled the country (most likely traveling with her father, General Lane). And in keeping with the DC world, along the way Lois would meet up with some familiar faces: a 13 yr old Bruce Wayne accompanied by Alfred, a 12 yr old Clark Kent and a not so friendly young Lex Luther.

Below are character pictures from "Lois Lane, Girl Reporter":

Lois Lane



Clark Kent



Bruce Wayne and Alfred Pennyworth



This seemed like a cute idea, especially since it seems like it's getting harder to find positive examples for young girls. Perhaps DC will change their minds if enough buzz surrounds this.

What do you think? Is there a market for a comic like this? Do you think it would of done well?

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Thursday, April 22, 2010

L'Aroma & Queen Bee Host a Children's Reading Series. Featured books: Chinese Folktales



What: L'Aroma & Queen Bee Introduce a New Children's Book Reading Series

Bring your kids this Saturday (4/24) to our new book reading series at Upstairs @ L'Aroma in West Newton. At the book readings, we will be reading children's books from different regions of the world. Kids will enjoy samples of desserts from the featured region. This week the featured region is China. We will be reading story books based on Chinese Folktales.


When: Saturday, April 24th 3:00p.m.

To attend, please sign up for the event by replying by call 617-630-0006.

Include your name, the ages and names of children that are attending. * The book reading is free. Sign up is required as we have limited space.

Feel Free to contact us with any questions.

Where:

L'Aroma & Queen Bee
15 Spencer St
West Newton, MA 02465
Tel: 617-630-0006


Unable to attend, here are a few books I think your little one might be interested in:



Seven Chinese Sisters Retold by Kathy Tucker Ill. by Grace Lin

Once there were seven Chinese sisters who lived together and took care of each other. Each one had a special talent. When baby Seventh Sister is snatched by a hungry dragon, her loving sisters race to save her.




Tikki Tikki Tembo Retold by Arlene Mosel Ill. by Blair Lent

When the eldest son falls down a well, help is slow coming because his younger brother is having a difficult time getting help because his older brother's name is very long resoluting him losing his breath and making it hard for others to understand him.




Stone Soup Retold by Jon J. Muth

Three strangers, hungry and tired, pass through a war-torn village. Embittered and suspicious from the war, the people hide their food and close their windows tight. That is, until the clever strangers suggest making a soup from stones. Intrigued by the idea, everyone brings what they have until— together, they have made a feast fit for a king! In this inspiring story about the strength people possess when they work together,

Wednesday, February 24, 2010

L'Aroma & Queen Bee Host a New Children's Book Reading Series Event



What: L'Aroma & Queen Bee Introduce a New Children's Book Reading Series

Bring your kids this Saturday (2/27) to our new book reading series at Upstairs @ L'Aroma in West Newton. At the book readings, we will be reading children's books from different regions of the world. Kids will enjoy samples of desserts from the featured region. This week we will be serving the famous Australian dessert Pavlova at the reading. The dessert is also featured in the book Possum Magic that will be read (see below). All books selected will include exotic animals from Australia and we hope children will enjoy the experience of learning about different cultures through the readings.


When: Saturday, Feburary 27th 3:00p.m.

To attend, please sign up for the event by replying by call 617-630-0006.

Include your name, the ages and names of children that are attending. * The book reading is free. Sign up is required as we have limited space.

Feel Free to contact us with any questions.

Where:

L'Aroma & Queen Bee
15 Spencer St
West Newton, MA 02465
Tel: 617-630-0006

Unable to attend, here are a few books your little one might be interested in:



Possum Magic
by Mem Fox

Grandma Poss uses her best bush magic to make Hush invisible. But when Hush longs to be able to see herself again, the two possums must make their way across Australia to find the magic food that will make Hush visible once more.




Edwina the Emu
by Sheena Knowles

In this sequel to the popular Edward the Emu, Edward and his mate Edwina are the proud parents of ten little emu eggs. "Don't get depressed. I'll find a job, you stay on the nest," says Edwina to her stunned mate. And so Edwina sets out to find a job in this lighthearted offering from down under.






Koala Lou
by Mem Fox

When Koala Lou’s mother becomes so busy that she forgets to tell her firstborn how much she loves her, Koala Lou enters the Bush Olympics, intending to win an event and her mother’s love all at one time.




Diary of a Wombat
by Jackie French

In his diary, a wombat describes his life of eating, sleeping, and getting to know some new human neighbors.

Tuesday, November 3, 2009

Retailers to Give Thousands of New Winter Coats to Underprivileged Elementary School Students

The Keeping Kids Warm Program to Donate 10,000 Coats Nationwide

BALTIMORE, Nov. 3 -- In an effort to make the winter season warmer for underprivileged children, the Keeping Kids Warm® program is donating new winter coats to 3 schools in the city of Baltimore. The Keeping Kids Warm program is supported by the Charming Shoppes, Inc. family of brands, Lane Bryant, Fashion Bug, and Catherines. Baltimore Coat Distributions will take place at Dr. Bernard Harris Elementary School on November 4th; Alexander Hamilton Elementary School on November 5th; and at Eutaw-Marshburn Elementary School on November 5th. All events begin at 9:30am.

Starting this October, employees volunteer to organize coat distributions, order and pack coats, and present them in person to children in their communities. Each child chooses a brand new, warm winter coat and winter accessories.

"To see our associates come together to give back to local children in need is very rewarding," says Jim Fogarty, President and Chief Executive Officer of Charming Shoppes, Inc. "Our family of brands are in the business of profiting from the sale of clothing, so giving back to the communities we serve by clothing those in need is a natural extension. We also appreciate the support we receive from our vendor base, which assists in the smooth execution of our program," says Jim Fogarty.

This is the Keeping Kids Warm program's 14th year. To date, the retailers have donated nearly 115,000 winter coats to elementary students all over America in such cities as Minneapolis, Cleveland, Chicago, Columbus, Cincinnati, Philadelphia, Milwaukee, Syracuse, Newark and many others. This fall, Keeping Kids Warm will visit close to 20 schools and give away nearly 10,000 coats. At the end of this season, the program will have donated close to 125,000 coats in 75 communities across the country, a truly inspiring accomplishment.

The press are invited to attend the Baltimore Coat Presentation Day events at Dr. Bernard Harris Elementary School located at 1400 North Caroline Street; Alexander Hamilton Elementary School located at 800 Poplar Grove Street; and Eutaw-Marshburn Elementary School located at 624 Eutaw Place.

About Keeping Kids Warm:

Keeping Kids Warm is an endeavor of CSI Charities, Inc., a 501(c) 3 non-profit organization. Lane Bryant, Fashion Bug, and Catherines operate under the parent company Charming Shoppes, Inc. Charming Shoppes operates more than 2,200 retail apparel stores in 48 states. The Charming Shoppes family of brands offers the latest styles for in apparel, accessories, and footwear for women of all sizes. For more information on Charming Shoppes, Inc., please visit www.charmingshoppes.com. For more information about Lane Bryant, please visit www.lanebryant.com. For more information about Fashion Bug, please visit www.fashionbug.com. For more information about Catherines, please visit www.catherines.com.

Friday, April 10, 2009

A Few Last Minute Easter Basket Suggestions

If you don't want to purchase a ready-made Easter basket there's always the option of making one yourself. They're relatively easy to make and you get to add your very own personal touches to the gift.

What to include in a basket? Pretty much anything you want from Champagne and Chocolate for the Hopeless Romantic to a Jump Rope, Yoga Mat and few Health and Fitness Magazines for the Fitness Beginner.

For Children: plush animals and candy are always a hit but you could also include a few books as well as a doll or an action figure.

For your Foodie Friend: make them a mini gourmet basket and include pasta, marinated artichokes, bread sticks, olive oil, a jar of olives, and marinara sauce.

For Teens: gift cards are usually at the top of their list.

For the Weary Mom: include bath salts, scented candles, a mug, herbal tea, and a Do Not Disturb door sign.

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Monday, April 6, 2009

What Were They Thinking: Miley Cyrus on the Cover of Glamour Magazine


Editorial by
Style and Focus Lifestyle PR

Why is a teenager on the current May cover of a popular women's magazine? From a marketing standpoint, I feel this is another gimmick that Glamour is using to try to sell magazines. They don't have to stoop to the ongoing youth/teen craze by placing a 16 year old on the cover. There are so many women they could of chosen for example: Malin Akerman (The Watchmen), Jill Scott (HBO's The No. 1 Ladies Dective Agency), Jennifer Hudson, Eliza Dushku (Fox's The Doll House), Zoe Saldana (from the upcoming Star Trek movie) or Erica Durance (CW's Smallville).

Cyrus does not offer anything to Glamour's target market and it makes it seem like they are just trying to increase their magazine sales from Cyrus' fan base. The bulk of her target audience are the pre-teens whom are between the ages of 11-13. They don't exactly fit the Glamour demographics.

In some way the editors knew that she was too young for the magazine because they edited the cover. If you noticed they edited out anything to do with sex.

What's next Abigail Breslin as the next cover model? All joking aside, Glamour really needs to figure out who their target market is, other wise they risk putting off their readers and in this current economic state that would be a costly mistake.

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Wednesday, February 18, 2009

Meet The New Disney Princess

(Click picture to enlarge)

Tiana in 'Princess and the Frog'

by Charisse Jones
USA Today

Move over Snow White, make room for Princess Tiana.

For the first time, Disney is creating a film with an African-American princess, whose doll made its debut Monday at the American International Toy Fair in New York City.

For Disney, it's not just about being culturally and politically correct, it's also about growing its lucrative - but aging - Disney princess franchise in a tough economy. Created in 1999, Disney Princesses had $4 billion in global retail sales last year.

The cocoa-colored doll, which sports a tiara, a flowing blue gown, and is roughly the size of a Barbie, is expected to sell for about the same $10 to $15 as Barbie. Disney hopes it will boost the franchise through rough times. The $22-billion toy industry saw sales fall about 3% last year, and sales of dolls dropped a hefty 8%, according to the Toy Industry Association.

Though Princess Tiana was on the drawing board long before Barack Obama was elected the nation's first black president, marketing experts say she signals a growing awareness by industries from toy makers to cosmetic companies that diversity is critical in a nation where people of color will be the majority in little more than 30 years.

"It's very significant," says Lisa Skriloff, president of Multicultural Marketing Resources. "It's like a stamp of approval for one of the most outstanding family (entertainment) companies to say this is important."

Tiana, whose story will come to the big screen later this year in the animated musical "The Princess and the Frog," is the first princess introduced by Disney since "Mulan" in 1998.

Disney executives say that they did not set out to make a social statement.

"It was much more about the storytelling," says Kathy Franklin, vice president, global studio franchise development for Disney Consumer Products. "This was not about a conscious decision to say we need an African-American princess."

Yet, industry watchers say that when Princess Tiana dolls hit store in the fall, they will bring diversity to a marketplace where it's been sorely lacking.

Mattel, which has the license to create the Princess Tiana dolls, is planning to release its own line of black dolls in September. Part of the Barbie family, the So In Style dolls are being touted as having a more authentic appearance, from their hair to their varying skin tones.

Disney, which has had great success with its Princess franchise, predicts that sales will surge with the arrival of Tiana.

"We expect our sales of Princess Tiana products to be significant, and not just to African-American households," says Franklin.

Tiana merchandise will range from Halloween costumes to backpacks. There are plans for Tiana-themed MP3 players and digital cameras to be in stores by the end of the year, and a line of Princess Tiana and "The Princess and the Frog" books will go on sale this fall.

(Click picture to enlarge)

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Blogger Note: I do recall that Mattel had created special black Barbie dolls I believe in the 90's. I just can't quite remember the names.

Monday, December 22, 2008

More Last Minute DIY Gift Ideas

Don't feel sad or guilty if you can not afford to buy big ticket items or a lot of gifts for family and friends. That's not the point of the holiday anyway. Since I'm big on personalizing gifts, I have included a few suggestions for the DIYer. Feel free to check out last years post for more suggestions.

* Known For Your Cooking: Bake delicious cookies, brownies, cakes or pies and give out as gifts. To make them really special place your homemade treats in decorative boxes or containers. If the recipe isn't a family secret, you could include it as well.

* For the Sentimental Type: Frame pictures or start a scrapbook and if possible include mementos of the person.

* Known For Being Fashionable: Volunteer your skills to a good friend or your sister that always gives you compliments. Attach a coupon to an accessory (one that is her style) and place in a small gift bag. On the coupon offer them one or more hours of your stylish shopping assistance helping them find clothes and accessories that fit their style, personality and lifestyle.

* For your Movie Loving Boyfriend: In a striped popcorn bowl (can be found at any K-mart, Target, dollar store, etc.), include a movie gift certificate to your local movie theatre, one or two DVDs of movies he's been meaning to watch, movie theatre size box of candy, and a few bags of microwave popcorn.

* For the Book Lover: a bookstore gift certificate/card, a flannel or fleece blanket and a box of dark hot chocolate.

* For the Friend who's Always Swiping your Fashion Magazine: A subscription to the magazine. To let her know buy a copy of the current issue of the magazine and place it in a cute tote bag.

* For the Tea or Coffee Lover: In a mug include either a small bag of gourmet coffee or an assortment of teas. You could also include assorted cookies or chocolates to add to the gift.

* Known For Your Yoga Skills: Create a coupon offering a beginner one to three 30 minute sessions. Attach the coupon to a colorful yoga mat.

* For the Homebody or Nester: Tie a big satin ribbon around a soft throw, one or two accent pillows (affordable options from Ikea, JCPenney, K-mart and more) and a board game. You could also include a scented candle if you like.

* For the Kitchen Queen: a beautiful set of mixing bowls with a cookbook.

* For a Little Boy or Girl: Pajamas of their favorite character. For the boy: include either a comic book if it a comic character or a children's book or a DVD of the cartoon if it's a TV character. For the little girl: if it's a Disney character maybe include a DVD or a children's book of the character.

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Tuesday, December 2, 2008

Footwear that Adds a Little Character to Gift Giving


As you begin your holiday shopping excursions, don’t be surprised to run into some of your friends of old — and I don’t mean your high school friends or your aerobics instructor — think more, Saturday morning cartoons — Sesame Street, Looney Toons and the like. These iconic characters which have somehow crept across tee shirts, jeans, cell phone accessories, and hats are now making quite a splash in children’s footwear! This holiday season Kids Foot Locker and Footaction stores will offer unique shoes just for children that feature some of their favorite icons and cartoon celebrities.

If you’re wondering where to find this new trend, a large specialty store, like Kids Foot Locker, is a great place to start your holiday shopping for character-inspired sneakers. The store is chock-full of the latest styles and most popular brands in children’s footwear…it is also the only footwear store that is designed specifically for kids.

New Balance is at the top of every kids’ list with a playful twist on the classic 574. By enlisting a children’s favorite, the cast of characters from Sesame Street, New Balance has created a unique gift that is fun and functional for kids of all ages. This winter, don’t be surprised to see your little monster stomping around in Cookie Monster, Grover, or Elmo-clad footwear.

Adidas cleverly called upon Mom and Dad’s nostalgic affinity for Warner Bros. Looney Toons with their line of Bokajune sneakers. Buggs, Daffy, Porky Pig and Sylvester jump and play across these little cruisers, which are available in four different styles and can be found at both Kids Foot Locker and Footaction stores nationwide.

Footaction brings another timeless icon to the assortment of character inspired shoes with an exclusive selection of Mr. and Mrs. Potato Head Reebok Freestyle and Reverse Jam sneakers for boys and girls. Each shoe is a tribute to this enduring childhood toy with the attachable parts of each character depicted on each shoe.

Sneakers are not only fashionable, but comfortable, versatile and a very creative gift. Especially for young children, sneakers offer additional support and stability that other shoes may not, which means that your stylish kid also will be well-protected.


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Contact:
Melissa Pardo
Public Relations Manager
Foot Locker
212-720-4186

Friday, October 24, 2008

Scholastic Inc. Offers Young Girls a More Positive Book Option with "Only Hearts Club" Books


LOS ANGELES, Oct. 24 -- In the wake of the recent controversy surrounding Scholastic Inc.'s decision to discontinue Bratz dolls books, the Only Hearts Club announced today that Scholastic Inc. has agreed to expand the titles it carries in the Only Hearts Club series of books.

"Especially in light of the barrage of questionable images and messages being marketed to young girls today, many telling them to grow up fast and to try and be sexy, we applaud Scholastic's decision to carry our books that focus on creating and building a positive self-image and self-confidence in young girls," said Len Simonian, President, Only Hearts Club.

The Only Hearts Club collection of books is timeless, celebrating girlhood. The books are based on the Only Hearts Club fashion dolls, comprised of eight ethnically diverse girls that formed a club with a promise to "listen to your heart and do the right thing." Only Hearts Club dolls look and dress like real girls, in trendy and cool yet age-appropriate fashions. Similarly, the storylines and dilemmas in the books are like those of real girls today. Intentionally developed alongside the dolls, the books center on dilemmas that are familiar to today's girls. Wholesome books with real-life storylines, such as the collection of books from the Only Hearts Club, are key to getting children to start reading. The books also inspire a positive play experience.

Among the titles Scholastic carries are The Friendship Heart and The Secret in the Stable.

Illustrated with rich color photographs of soft and fully posable dolls in action, the books have charming, yet suspenseful plotlines, complete with full character development, realistic dilemmas faced by real girls every day, story climaxes, and instructive, edifying resolutions highlighting the value of teamwork, friendship and social ethics. In each story, an Only Hearts Girl struggles with a difficult decision and ultimately decides to "listen to her heart and do the right thing."

The Only Hearts Club collection of dolls is a content-based brand of real-looking dolls for real girls, combining content that delivers a much-needed positive message to girls. "The sexualization of young girls is currently a huge concern especially with 10 being the new 15 and 8 the new 13," said Simonian. "At Only Hearts Club we work against today's television and music video culture where girls as young as 6 years old are told to wear revealing clothing, act sexy and chase boys. Young girls tell us they love playing with dolls that dress and look like them, and parents and grandparents are ecstatic about finally finding something good for the girls," added Simonian. Each doll has its own personality and interests, all with the common goal of true friendship and a pledge to be nice to others. The dolls combine detailed and realistic facial features with soft, fully posable bodies. Additional products from OHC include doll accessories, play sets, a complete equestrian line named the Only Hearts Horse & Pony Club featuring soft, posable dolls and horses, and a line of mini plush Only Hearts Pets.

Only Hearts Club dolls retail at $15.99. The Scholastic books retail at $6.95.

About the Only Hearts Club:
Headquartered in Southern California, OHC Group LLC is the creator of the Only Hearts Club(R) brand. The company specializes in the design, development and production of innovative toys for the specialty toy and gift market. OHC Group focuses on designing and developing products that are unique, attractive, interesting and fun to play with and also develops the content of its brands in order that they deliver a positive message to children. For more information on Only Hearts Club products and accessories, go to http://www.onlyheartsclub.com or call (805) 385-4400.


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Press Contact:

Christine King/Maya Sobolev
TMG International
maya@tmginternational.com

Monday, August 4, 2008

New Balance Shoes New Take on Kids Favorite Show


Starting school can be quite nerve racking even kindergarten. But New Balance has a way of making them feel a little secure by taking their favorite show to school with them by introducing the New Balance 574 Sesame Street Collection which are available at both Kids Foot Locker and Foot Locker Stores nationwide.

The three shoes currently in their collection are Elmo, Oscar the Grouch and Cookie Monster. The shoes range from infant ($37.99), pre-school ($47.99) and grade school ($59.99). To keep your little ones feet safe each shoe features EVA cushioning in the mid-sole and heel plus a rubber outer sole for support and durability. Each shoe features a "furry" lining and tongue that corresponds with each character.

New Balance 574 Sesame Street - Elmo


New Balance 574 Sesame Street - Oscar the Grouch


New Balance 574 Sesame Street - Cookie Monster

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Tuesday, July 15, 2008

Just Having the TV on can Distract Kids, Cut Down on Playtime

By Greg Toppo, USA TODAY

Pediatricians have long said children younger than 2 shouldn't watch any television. But in new findings from a small-scale study, researchers say that even having a TV on in the background could be "an environmental hazard" for children.

For the study, released today, researchers observed 50 children, ages 1 to 3, for an hour at a time as they played alone in a small room with a variety of toys. Parents sat nearby, and for half of each session (starting either at the beginning or 30 minutes in), a small TV broadcast a taped episode of Jeopardy.

After videotaping and carefully analyzing the children's reactions, researchers found that kids watched the TV only in snippets but that it modestly shortened their playtime. TV decreased play's intensity and cut by half the amount of time children focused on a given toy.

The researchers chose Jeopardy on the theory that it would be "nearly incomprehensible" to toddlers.

Prior research has suggested that very young children don't pay attention to TV they can't understand, and recent surveys show that as many as two-thirds of children up to 6 years old live in homes where the TV is on at least half the time, even if no one is watching.

In one survey, 14% of parents said the TV is always on.

In the new study, researchers say the disruptive effects were "real but small," amounting to a few seconds in many cases. For instance, kids played about 90 seconds less in the half hour with the TV on — they looked momentarily at the screen, then went back to their toys.

But researcher Daniel Anderson, a psychologist at the University of Massachusetts-Amherst, says he's concerned the effects could be cumulative.

"It's that situation that I'm most concerned about, when you look at TV as being a disruptive influence hour after hour, day after day, week after week, year after year," he says.

Perhaps most significant: When the TV was on, kids of all ages played with a given toy — a jack-in-the-box, a baby doll, blocks, a toy telephone, a school bus with toy passengers — for about 30 seconds, on average. Without TV, it was 60 seconds.

Researchers say solitary play, especially with toys, offers many benefits. It allows children to practice planning ahead and develop cognitive skills.

"A lot of that gets practiced in the form of toy play," Anderson says. "And that requires sustained attention."

He says parents should take a look at how much the TV is on — and make sure children have "substantial" quiet time.

The study appears today in the journal Child Development.

Tuesday, July 8, 2008

How to Market a Healthy Lifestyle to Children?

by A. Brooks
Style and Focus Lifestyle PR

It's definitely not an easy task. With the new controversial cholesterol drug for kids being introduced, it's more important than ever for kids to live a healthier lifestyle.

First, you will have to start with the parents to inform them on ways to encourage and to incorporate healthy living on a daily basis. They have to set good examples for their kids, they can't tell a kid to exercise if they're sitting on the sofa watching TV and eating a big bag of chips. They need to see you exercising and eating healthy food for it to make a difference.

Second, the kids have to understand the importance of a healthy lifestyle. Their attitudes have to change as well as their awareness has to be raise before any action can be made. But It's has to become second nature to choose healthy food and to exercise. It also has to be fun so that eventually it's turns into a new healthy habit. Also, you want them not to become obsessed or too focused on their weight, you just want them to make good decisions.

Marketing a healthy lifestyle is more than just promoting veggies over french fries, because there are so many competing marketing directed at them (video games, fast food, snacks, etc) it's up to the parent's to make good decisions for them so that when they become teenagers they can make good decisions for themselves. Some might say if you promote health issues you might bankrupt the junk food industry. Not at all because I'm not saying kids can't eat chips and candy but just in moderation.

Six tips for a healthy lifestyle:

* Buy healthy snacks. The irony is it's cheaper to buy junk or unhealthy snacks compared to fruits and veggies but in the long run it'll cost you more with your kids health. Keep snacks small.

* Teach kids portion control. We have become accustomed to oversize portions and now need to choose the correct serving size to counteract the growing supersize waistlines.

* Limit fried and fast food to once a week.

* Encourage 30 min of exercise 3x a week. With more gym classes being cut from schools parents have to figure out a way to get their kids to exercise. To encourage exercise, rent or buy children fitness videos they range from dance, aerobics, kickboxing, yoga and much more.

* Prepare healthy meals. Let your children help select recipes and if possible to help with the prep time. Don't cut out dessert just make it a healthy option.

* Foster an active lifestyle. Set a TV limit to encourage kids to step away from the screen. If possible take the stairs versus the elevator, water over cola, walk or ride a bike to the local market over driving, etc. Play with your kids such as playing tag or jump rope and make a game out of doing household chores. Let kids help out in the garden with digging, raking, removing weed, etc. They will never realize they're even exercising.

This is just the begining because Style and Focus Lifestyle PR will post tips and information that parents can use to keep kids active.

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Thursday, June 5, 2008

Savvy, Focused and Organized = Success for 10 year old College Student

A great motivational story not just for kids but for adults as well, is 10 year old Moshe Kai Cavalin's, who was on the Today Show yesterday. He might look like the average kid but he's smart and has a thirst for continuous learning. Below is a summary of his Today Show appearance. Hopefully kids will learn a little from him and not waste their summer sitting in front of the TV or computer all day.

SFPR

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10-year-old college sophomore credits ‘willpower’
After two straight-A years of community college, he’s set sights on the stars
By Mike Celizic (TODAYShow.com contributor)




Moshe Kai Cavalin likes to tell about the time his father took him to take his college entrance test. The administrators told his dad he couldn’t bring an 8-year-old with him into the test room. His father told them the boy was going in alone — because he was the one taking the test.

“They were smiling ... thought he was telling a joke,” Moshe told TODAY’s Ann Curry Wednesday in New York. But when Moshe’s scores came back, the administrators were suddenly telling his dad something else — that Moshe needed to be taking advanced mathematics.

And so, on a day when other kids his age are in the final week or two of fifth grade, 10-year-old Moshe was visiting New York and off for the summer, having just completed his second year at East Los Angeles College, a community college.

Moshe aced all his courses, in such subjects as statistics, advanced mathematics, foreign languages and music. Now he says he’s hoping for a scholarship to a prestigious four-year college.

To say Moshe is a prodigy is like saying Michelangelo could paint a little. His parents, Shu Chen Chien and Yosef Cavalin, have known that ever since they tried to enroll him in a private elementary school and discovered that the boy knew more than his teachers. So they home-schooled him for two years before realizing he was already beyond elementary and high school level and ready for college.

Willpower and Focus
But Moshe likes to say he’s no different than other kids. He plays the piano and soccer and has a roomful of trophies from martial arts. His mother says that when he’s not studying, he goofs off and jumps around like any other 10-year-old.

“But when we put him to study, he is just able to concentrate — focus,” his mother told NBC.

“Willpower and hard work,” is Moshe’s explanation for his success.

“Even though I have a very high IQ, I don’t consider myself genius-smart,” he told Curry. “There’s 6.5 billion people on this earth, and every one is smart in his or her own way.”

Moshe’s way is his ability to absorb everything he reads and make subjects such as advanced math simple.

“I don’t really goof off that much,” he explained. “Except eating and sleeping, mostly I study. Just very, very tiny breaks.”

His parents encourage his studies and seem to have just one taboo activity for their prodigy son — no video games. “It’s a waste of time,” Moshe said.

His father is Jewish-Italian, his mother Chinese, and Moshe’s Chinese given name, Kai, means “obedient tiger.” The name recognizes that he was born in the Year of the Tiger and also seems fitting to his eager devotion to learning.

Eye on the Stars
Beyond his knowledge, the 4-foot-7 college student — he sits in a booster seat when his mother drives him to school — also exhibits wisdom.

Unlike other kids, he doesn’t predict what he will be when he grows up, or speak in terms of wishes. Instead, he says, “The future’s not for me to see, but I intend to be an astrophysicist.”

Why astrophysics? Curry asked.

“It’s very interesting — studies about the sky, studies about black holes, wormholes, time travel,” Moshe replies.

When other kids meet him, he said, they’re astonished to learn he’s already in college. “They’re really surprised,” Moshe said. “They always say, ‘Wow! What? Are you really in college?’ They mostly don’t believe it.”

His fellow students in college mostly didn’t believe it either. When he first arrived with his mother, they thought she was the student and he was just tagging along. Before long, he was tutoring them in mathematics and other subjects.

Moshe isn’t the youngest college student ever. Fourteen years ago, Michael Kearney had already graduated from the University of South Alabama with a degree in anthropology at the age of 10.

Curry asked Moshe why he so enjoys learning when other kids his age find books boring.

“King Solomon said that knowledge is more important than silver or gold,” Moshe replied. “And I add that knowledge is like a big brother helping you until the end of your life.

Friday, May 23, 2008

Trends in Kid's Summer Toys

The trend this summer is to get kids and teens outside and moving. With an increase in non-activity, many parents will be seeking more active toys that will encourage play and adventure that will keep them busy and happy outdoors all summer long. This season the stores have a vast inventory of active toys that are sure to get the kids away from the couch. From the traditional toys and equipment such as bikes, skateboards and baseball to the non-traditional such as inflatable bouncers and water sports, the goal is to make the summer more active.

The emphasis is on taking the activities that they love from TV, video games and the computer to the great outdoors. If they love playing soccer or basketball video games then why not introduce them to the actual sport. They will learn new skills and will be having so much fun. Nostalgia of summers gone bye is another trend that have parents and grandparents introducing outdoor sports and activities of their youth to their children such as jump rope, ping pong, and flying kites all to create fun new memories.

Just don't forget to keep the summer safe with bicycle helmets and pads. Below are some fun options:


















Barbie Golf Jr Set
$39.93
Walmart



















Mylec Delux Hockey Goal Set
$39.99
Amazon.com















Design Your Own Soccer Ball Kit
$19.99
Target



















Sportcraft Garden Collection Croquet Set
$139.99
Toysrus.com only



















Jump Smart Trampoline
$49.99
Toys"R"Us



















Barbie Skateboard
$17.35
Amazon.com



















Mylec Soccer Goal Set
$49.99
Target














Spalding NBA Official Zi/O Excel Indoor/Outdoor Composite Basketball
$29.99
nbastore.com



















Little Tikes Auto Pitch Batting Trainer
$27.99
Toys"R"Us

###

Contact:
Style and Focus Lifestyle PR
styleandfocuspr@yahoo.com

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Monday, May 5, 2008

Mattel Looking to Revive and Revamp Barbie

Like most young women, I grew up owning several Barbie dolls. She's been around for quite a while but Barbie isn't doing as well as she used to do, retail wise. Below is an article, "Mattel Looks to Simplify its Barbie Line" that I read a couple of weeks ago about Mattel's attempts to revamp the brand.


Mattel Looks to Simplify its Barbie Line
by Nicholas Casey
Wall Street Journal

For Mattel Inc. and its flagship icon Barbie, chasing the ever-changing tastes of American girls is turning out to be more difficult than expected.

Amid a rare quarterly loss reported Monday, April 21st, the El Segundo, Calif., company reported flat world-wide sales for the Barbie brand. That reflects a 12 percent decline in the U.S., repeating a pattern the company stuggled with last year, when domestic Barbie sales declined as foreign sales increased.

Mattel's struggle to breathe life back into the icon, more than a year after problems in its Barbie business surfaced, shows the ongoing challenge the toy industry faces in attracting the fickle attention of young girls. In many of last year's Barbie lines, for example, the company sought to modernize the doll with more electronic features.

"We're seeing an ever evolving and changing girl," says Chuck Scothon, senior vice president of Mattel's girls division. "I think there's more competition for girls' attention," he said, citing items such as consumer electronics.

Yet some of Mattel's attempts to address the competion posed by iPods and other electronic items has only confused its young customers. The recent Magic of the Rainbow, a fantasy doll marketed under the Barbie brand, doubled as a remote control, came with a CD-ROM game and featured wings that fluttered at the push of a button. "Girls asked - is this a doll?" Scothon says. "We put too much in."

Mariposa (see picture above), the next in the fantasy line, more clearly resembles a doll, the company says, and will be key to it's "back to the basics approach."

Mattel is looking to make Barbie over with a series of changes to simplify it.

Mattel's quest for perfection in the design studio - where engineering timelines for new products range between six months and two years - may be proving an additional burden when it comes to rolling out Barbie merchandise that adapts to children's tastes. And the company faces a dilemma about how to transform a highly popular social networking site into a for-frofit venture.

Wooing young girls is an unfamiliar trial for Barbie, the doll that dominated wish lists for nearly 50 years, only recently facing a serious challenge from a competing doll brand called Bratz from MGA Entertainment Inc.

Fighting for Barbie's reputation is still important for Mattel. Despite the flattening sales, the brand remains the No. 1 name in girls' toys, according to market research firm NPD Funworld, a unit of NPD Group Inc. that tracks toys.

Mattel also is hoping to find a rainmaker in its Web site, BarbieGirls.com, a meet-and-greet online world that has attracted 11 million users. So far the company has struggled to convert the free site into an active source of revenue. A $60 MP3 player that unlocked additonal online features proved a disappointment at retail, and Mattel is phasing it out.

This year, the company says it will begin charging a subscription fee - so far undisclosed - to BarbieGirls.com users. Scothon says he is "confident" that the new model will prove fruitful for the brand that he says maintains a strong following among girls eight to 12 - a group that traditionally shies away from doll play.

Mattel this year is targeting girls 5 to 9 years old with a product called iDesign, a software-based game that allows users to design Barbie outfits from their computer and host virtual fashion shows.

Mixing traditional dolls and more tech-based play is a good move and "obviously a part of the future," says Sean McGowan an analyst at Needham & Co. "The brand itself is not dead."

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Friday, February 1, 2008

Two New Shows Premiering: Down Home with the Neely's and Mr. Men

Before I dash out to meet friends to see "The Eye" starring Jessica Alba I wanted to mention two new shows premiering both on Saturday and Monday morning.




Saturday
11:00AM
Down Home with the Neely's 30min The Food Network


(Photo Credit: foodnetwork.com)

Pat and Gina Neely and their family own and operate some of Tennessee's best barbecue restaurants. But when they are relaxing at home in Memphis, they love to create tasty dishes their whole family can enjoy. Now they're ready to share secrets from their famous restaurant dishes along with their most delicious family-friendly recipes. The premiere episode will focus on Sunday Supper recipes including Memphis-Style Hickory-Smoked Beef and Pork Ribs and Strawberry Shortcut Cake.


Monday
9:00AM
Mr. Men Show 30min Cartoon Network


Something for the kids, the updated cartoon "The Mr. Men Show" based on the popular books created by Roger Hargreaves. This colorful cartoon is not just for children but also for nostalgic adults who remember the original cartoon and books. It will be making it's debut Monday on the Cartoon Network.

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Thursday, December 13, 2007

Chic and Charming Kate Spade Baby Gifts

Creating positive memories for mom, dad and baby are very important for bonding. I have quite a few friends who are going to be new parents and I wanted to buy them something besides toys. I have purchased a few pieces of Kate Spade's Pippin Park line to give as gifts. Below are just a few of the Pippin Park items available:












Pippin Park Bank
Silver-plated
Girl $60.00
Boy $60.00














Pippin Park 3 Piece Feeding Set
Bone China, dishwasher safe and lead free
Girl $75.00
Boy $75.00















Pippin Park Two Piece Feeding Set
Silver-plated
Girl $30.00
Boy $30.00













Pippin Park Baby Cup
Silver-plated
Girl $30.00
Boy $30.00











Pippin Park Treasure Box
Silver-plated
Girl $30.00
Boy $30.00

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