Tuesday, October 28, 2008

Message: Away on Business

Will have new posts tomorrow. I am really looking forward to the weekend. Halloween, all the parties. But until then I will be working. Writing, Researching and Promoting.

Feel free to contact Style and Focus Lifestyle PR (styleandfocuspr@yahoo.com) send Press/News Releases, Media Alerts, Look Books, etc.

Friday, October 24, 2008

Scholastic Inc. Offers Young Girls a More Positive Book Option with "Only Hearts Club" Books

LOS ANGELES, Oct. 24 -- In the wake of the recent controversy surrounding Scholastic Inc.'s decision to discontinue Bratz dolls books, the Only Hearts Club announced today that Scholastic Inc. has agreed to expand the titles it carries in the Only Hearts Club series of books.

"Especially in light of the barrage of questionable images and messages being marketed to young girls today, many telling them to grow up fast and to try and be sexy, we applaud Scholastic's decision to carry our books that focus on creating and building a positive self-image and self-confidence in young girls," said Len Simonian, President, Only Hearts Club.

The Only Hearts Club collection of books is timeless, celebrating girlhood. The books are based on the Only Hearts Club fashion dolls, comprised of eight ethnically diverse girls that formed a club with a promise to "listen to your heart and do the right thing." Only Hearts Club dolls look and dress like real girls, in trendy and cool yet age-appropriate fashions. Similarly, the storylines and dilemmas in the books are like those of real girls today. Intentionally developed alongside the dolls, the books center on dilemmas that are familiar to today's girls. Wholesome books with real-life storylines, such as the collection of books from the Only Hearts Club, are key to getting children to start reading. The books also inspire a positive play experience.

Among the titles Scholastic carries are The Friendship Heart and The Secret in the Stable.

Illustrated with rich color photographs of soft and fully posable dolls in action, the books have charming, yet suspenseful plotlines, complete with full character development, realistic dilemmas faced by real girls every day, story climaxes, and instructive, edifying resolutions highlighting the value of teamwork, friendship and social ethics. In each story, an Only Hearts Girl struggles with a difficult decision and ultimately decides to "listen to her heart and do the right thing."

The Only Hearts Club collection of dolls is a content-based brand of real-looking dolls for real girls, combining content that delivers a much-needed positive message to girls. "The sexualization of young girls is currently a huge concern especially with 10 being the new 15 and 8 the new 13," said Simonian. "At Only Hearts Club we work against today's television and music video culture where girls as young as 6 years old are told to wear revealing clothing, act sexy and chase boys. Young girls tell us they love playing with dolls that dress and look like them, and parents and grandparents are ecstatic about finally finding something good for the girls," added Simonian. Each doll has its own personality and interests, all with the common goal of true friendship and a pledge to be nice to others. The dolls combine detailed and realistic facial features with soft, fully posable bodies. Additional products from OHC include doll accessories, play sets, a complete equestrian line named the Only Hearts Horse & Pony Club featuring soft, posable dolls and horses, and a line of mini plush Only Hearts Pets.

Only Hearts Club dolls retail at $15.99. The Scholastic books retail at $6.95.

About the Only Hearts Club:
Headquartered in Southern California, OHC Group LLC is the creator of the Only Hearts Club(R) brand. The company specializes in the design, development and production of innovative toys for the specialty toy and gift market. OHC Group focuses on designing and developing products that are unique, attractive, interesting and fun to play with and also develops the content of its brands in order that they deliver a positive message to children. For more information on Only Hearts Club products and accessories, go to http://www.onlyheartsclub.com or call (805) 385-4400.


Press Contact:

Christine King/Maya Sobolev
TMG International

Street Chic: Paris Style

When you think of Parisian style you think of casual sexy by day and glam by night. These ladies showcase some the quintessential Paris style and confidence. They don't seem to be copying a "celebrity" look but creating their own look and style.

Pictures from Glamour.com

Beauty Pick: Easy to Apply Smoky Eyes

Who doesn't love the look of smoky eyes? But sometimes it can get a little overdone and have you looking a little too raccoon eyed instead. Well Sephora has a Smoky Eyes Palatte ($38.00, Sephora) that will make it a little easier to obtain that sultry eye look.

The portable kit includes four eyeshadows, black eyeliner, mascara and a double-sided brush/sponge-tip applicator. Plus it comes with, easy to follow application pictures and a mirror.

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Tuesday, October 21, 2008

Be Sexy, Bold and Beautiful with the Cosmo Beauty Book

The latest beauty book to hit the shelves is Cosmo's Sexiest Beauty Secrets: The Ultimate Guide to Looking Gorgeous by The Editors of Cosmopolitan magazine (list price: $19.95). This book includes hundred of tips from creating sexy date hair to smoldering make-up. As well as how to get flawless skin.

It's a beauty book that will show you how to create gorgeous eye looks and how to have radiant skin and nails. As the experts on alluring beauty, this book will advise you on what will drive your man wild from lustrous locks to sultry fragrances.

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Latest Obsession: Wellies

You're a busy woman on the go and a little rain is not going to halt any of your plans. Which is why I love rain boots. They keep your feet comfortable and dry with a little English style. They are just so charming and old-fashioned and you can find them in a variety of styles, colors and prices.

Watchdog Rockadoodle

Solid Wedge Rain Boots
$13.99 - $19.99

Simple Dot Rain Boots

Gucci 'Edimburgh' Rubber Horsebit Wellies

Roxy Puddles Rain Boots

Aigle 'Venise' Boots
Aigle (aigleboots.com)

DANNY High Wellies
£20.00 (around $33.71)

Scottish Plaid Rainboots 8.0

Women's Zetta Tall Rain Boots

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A Gift for the Ultimate Bat Fan

If you loved the classic 90's Batman: The Animated Series you will love this deluxe box set (list price: $107.95, available Nov. 4th). This 17 discs set features the complete series plus additional featurettes and bonus material including a book. This is a great gift for those who don't already own the cartoon series.

Now, if you already own the original 4-box release it may not be quite worth it to buy them again unless you're a hardcore collector.

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Walking for a Cure and Early Detection Info for Breast Cancer

October will be over in two weeks. Man, time just seems to fly by. October is Breast Cancer Awareness month and over the weekend my mother and I walked against Breast Cancer for the American Cancer Society. We were walking in support of my mother's good friend who is a survivor. It was great to see so many people (of all ages) out there knowing that we are all walking for a cure. Every little bit counts as well as every little dollar makes a difference.

Some helpful information about early detection from the American Cancer Society:

The best defense against breast cancer is to find it early. Mammography is the single most effective method for detecting breast cancer early because it can identify the disease before physical symptoms develop, when the disease is most treatable.

If you are 40 or older, have a mammogram and a clinical breast exam every year for as long as you are in good health. Get a free e-mail mammogram reminder at www.cancer.org/stridesonline.

If you are 20 to 39, have a clinical breast exam as a part of your periodic health exam, preferably at least every three years.

Know how your breasts normally look and feel and report any change to your doctor righ aaway. Breast self-eam is one option.

Women who think they may be at a higher risk for breast cancer due to a personal or family history should talk with their doctors about their risk and about whether they should have additional test such as MRI.

In addition to early detection, making healthy lifestyle choices also plays an important role iin reducing your risk of breast cancer. Be sure to engage in regular physical activity, maintain a healty weight, and limit alcohol intake.

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Friday, October 17, 2008

The New Trendy Diet: The Banana Diet

It's one thing to change and become a healthy eater. I could never understand the appeal of extreme and restrictive diets. An article that is featured on the Time magazine website is how some in Japan are going on a banana diet.

S & F

Japan Goes Bananas For New Diet
By MICHIKO TOYAMA, Time Magazine

Keiko Akai is very annoyed. The attractive 21-year-old university student has been planning to do a banana diet for some time now, but she can't get started - and not for lack of trying. "I keep going to OK Store, my local supermarket every single day," she says. "In fact, I've just been there. There are no bananas on the shelves, and it's been like that for a month."

Akai has never weighed more than 100 pounds, and is so slim that her waist is swimming in Zara's smallest size XS skirt. She doesn't need to lose any weight. But Japanese girls obsessed with diets tend to jump at any trendy new ones, so, when Akai heard about a popular actress who'd lost 26 pounds through the Morning Banana Diet, she had to try it. And the dearth of bananas as her local supermarket, and many others, is testimony to the popularity of the new dieting fad.

"Large stores don't have any bananas from noon, and even Ito Yokado (a major supermarket chain) runs out of them after 3 p.m.," says Tomoyuki Horiuchi, sales representative of Tokyo Seika Boeki Co., Ltd., fruit and vegetables wholesale company. Hiromi Ohtaki of Dole Japan, a leading banana importer, sees the boom in sales as largely due to Morning Banana Diet - bananas don't normally sell well during summer, and this year's summer has been especially hot. Still, over the past 4 months, demand has driven Dole Japan to increase its banana imports by upward of 25%, and even then supplies could not keep pace with demand. "In a way this is an emergency," explains Ohtaki. "We've been importing bananas from the Philippines for the past 40 years, but this is the first time something like this happened to us, and we find it very difficult to cope."

The Morning Banana Diet regime is simple: A banana (or as many as you want) and room temperature water for breakfast; eat anything you like for lunch and dinner (by 8 p.m.). A three o'clock snack is okay, but no desserts after meals, and you have to go to bed before midnight. Sumiko Watanabe, a pharmacist in Osaka designed this stress-free diet to help increase the metabolism of her husband Hitoshi Watanabe, who had been rather overweight. In due course, Mr. Watanabe lost 37 pounds and introduced the diet on mixi, one of Japan's largest social networking services. Morning Banana Diet books published since March have sold over 730,000 copies, and some have been translated and published in South Korea and Taiwan. The diet became even more popular after a TV program featured a singer who had lost 15 pounds in just six weeks. It was literally the day after that program aired that the shortage of bananas first became evident. "Bananas suddenly flew off the shelves, there was a 70%-80% increase in weekly sales compared to the same period last year," says Takeshi Ozaki, a spokesperson of Life Corporation that runs 201 supermarkets throughout Japan.

Professor Masahiko Okada of Niigata University School of Medicine questions the hype around the banana diet. The human body has three essential nutrients - carbohydrates, fat and protein - , he says, and "the golden rule is to balance these three nutrients and a daily calorie intake. Once you understand that, you don't have to be swayed by the fad diet any more, whether it is a konnyaku (alimentary yam paste) or a banana diet." But a nation prone to dieting fads often ignores such sober advice.

According to Ministry of Finance, Japan's banana imports were 970,000 tons in 2007, mostly from Taiwan and the Philippines. "It takes from 10 to 15 months to harvest bananas, so it is not at all easy to meet a sudden increase in demand," says Dole's Ohtaki. Dole Japan is trying to make up the shortfall by negotiating distribution deals with Dole corporations in other countries. Supplying the spike in demand will be lucrative, because banana prices in Japan have risen about 20% as a result of supply shortages that have coincided with the diet fad.

Bananas are hardly the first fad diet to create shortages in Japan's consumer markets. During the 1970s, there were similar runs on black tea fungus, oolong tea and konnyaku; during the 1980s it was baby formula, banana and boiled egg; then, in the '90s, came apple, nata de coco, cocoa and chili pepper; and during this decade black vinegar, carrot juice, soy milk, beer yeast and toasted soybean flour (kinako). Last year's fermented soybean (natto) diet emptied supermarket shelves. Based on experience, Horiuchi predicts that the banana boom will last only another month or so. "In the past, there were all kinds of hit diets. But they never last, do they? So, we don't really want to end up with an uncontrollable banana surplus."

Tuesday, October 14, 2008

Banana Republic Offers 30% Discount To Benefit Goodwill’s Job Training Programs

Banana Republic and Goodwill Industries Sponsor Sweater and Coat Trade-In Promotion

Rockville, MD – Banana Republic and Goodwill Industries are giving customers a chance to get ready for the holiday season and make a little room in their closets and hearts at the same time. Customers who donate their gently-worn sweaters or coats at any Banana Republic in the U.S. and Canada from October 16 through October 26 will receive a 30 percent discount on all regular priced Banana Republic merchandise for the same time period - some exclusions apply, see stores for details.

Donated items will be sold in Goodwill retail stores and the revenues will help fund Goodwill job training programs and support services for people with disabilities, those who lack education or job experience and other job seekers. In 2007, more than one million people benefited from Goodwill’s programs.

“The tremendous success of last year’s campaign encouraged us to continue this collaboration with Goodwill Industries,” says Chris Nicklo, Vice President of Marketing for Banana Republic. “This year, customers can get a jump start on the giving season by donating sweaters and coats to a great cause and once again join us in giving back to the local communities where we do business.”

“By donating to Goodwill, people are making an investment in their communities,” says Jim Gibbons, President and CEO of Goodwill Industries International. “Each donated sweater or coat will help us earn the funding we need to provide vital employment and support services for those who need it most.”

Banana Republic is committed to giving back to local communities across the country. This initiative is part of the company’s broader philanthropic approach, “Give Where You Live”, which encourages customers and employees to help make stronger, more livable communities. Banana Republic plans to expand this program with other partners in the future.

This is the second year that Banana Republic and Goodwill Industries are partnering together. Last year, the partnership generated more than 110,000 sweater donations and an estimated $438,000 in revenues to support employment programs provided by local Goodwill agencies.


About Banana Republic:
Banana Republic is a global accessible luxury brand that delivers the best in city style. Characterized by elevated design and luxurious fabrications, the Banana Republic lifestyle collections include apparel, handbags, jewelry, fragrance and eyewear. Banana Republic, a division of San Francisco-based, Gap Inc., can be found at over 500 retail locations in the United States, United Kingdom, Canada and Japan, BananaRepublic.com, or (888) BR-STYLE.

About Goodwill Industries:
Goodwill Industries International is a network of 184 community-based, independent member organizations in the United States , Canada , and 14 other countries. Each organization provides education and career services, job placement opportunities and post-employment support for people facing economic challenges including people with disabilities, those who lack education or job experience, low-wage workers and other job seekers. To pay for its programs, Goodwill sells donated clothes and other household items in more than 2,200 retail stores, and online at www.shopgoodwill.com. In 2007, 1.1 million people benefited from Goodwill’s career services. Goodwill Industries International reported $3.2 (b) billion in revenues, and channels 84 percent of its revenues directly into its programs and services. To find your local Goodwill, use the online zip code locator at www.goodwill.org, or call (800) 664-6577.

Charlene Sarmiento
Media Relations Specialist
Goodwill Industries International
E-mail: charlene.sarmiento@goodwill.org

Goodwill places someone in a good job every 53 seconds of every business day.

Easy Soup Recipe: Caribbean Pumpkin Soup

As much as I love being a party girl, I enjoy spending equal amount time being a domestic goddess trying out new recipes. This pumpkin soup recipe I got from my aunt is delicious and easy to do. It's a great vegetable soup that can go as an appetizer or as the meal. Serve with salad and bread for a quick meal on a chilly day.


1 cup chopped onion
1 cup chopped red pepper
1 tbsp minced garlic
1 tsp ground cumin
2 1/2 cups vegetable broth
1 (15 oz) can of 100% pumpkin puree
1 (15 oz) can of black beans (rinsed)
1 (15 oz) can of diced tomatoes (drained)
salt and pepper


1. Add oil to the bottom of a 2-quart saucepan over medium heat.
2. Saute the chopped onion and red pepper for about 5 minutes, until vegetables are tender.
3. Sir in minced garlic and ground cumin. Cook 1 minute, then stir in vegetable broth, pumpkin puree, black beans, diced tomatoes and salt and pepper to taste. Bring to a boil; reduce heat, cover and simmer 5 minutes to blend flavors.
4. Garnish with cilantro, sour cream and/or plantain chips.

What to Wear for: A Low-Key Fall Day

Whether you're running around doing errands, shopping with your sister or meeting your boyfriend for a late afternoon stroll in the park, you want something comfortable, casual and easy to wear. Pair a black turtleneck (medium to lightweight) with gray skinny jeans and flat boots. It's simple yet stylish. Accessorize by adding a large bag (tote or handbag) a wide headband or a newsboy hat.

C&C California Black Cotton 'Dominque' Turtleneck $47.00 Bluefly.com

Roxy 'Brooks' Skinny Stretch Jeans $44.50 Nordstrom

Long Brewster Leather Boots $198.00 J.Crew

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Do Magazines Need A Signature Look?

By Style and Focus Lifestyle PR

I have a sorority sister who sells ad space in magazines and yesterday we stopped by a local cafe to buy a coffee (for her) and spiced pumpkin chai tea (for me) to just sit and catch-up. Some how we got on the subject of signature looks of magazines and Glamour came to mind of not having a signature look anymore.

As much as I like Glamour (I've been a long time reader since high school) I feel like it doesn't have a signature or unique look anymore. The improvements seem to have turned it into a whole new magazine. The layouts, articles and even the cover reminds me too much of Marie Claire. Other magazines such as Cosmopolitan have updated and given the magazine a fresh new look but it still has the feel of a Cosmopolitan magazine. As with any other product, improvements are important and sometimes necessary to stay competitive but with some products you still want to leave something that can be distinguishable to your clients (readers).

We were both very disappointed with Glamour's latest issue (November) with the 3D. From a marketing standpoint the 3D section is way to gimmicky and doesn't really add any value to the magazine except possibly to increase sales.

Once I got home, I starting flipping through a few older Glamour '08 issues sitting on the coffee table and noticed that you can really see a difference between the older and the last three (Sept., Oct., and Nov.) issues.

I think magazines should be updated with new looks but still have a signature look to it. The signature look will make it standout amongst all the other magazines on the shelf giving readers a unique feel for that magazine. Other wise what would be the point of buying that particular magazine if it's not different than the others.

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Friday, October 10, 2008

Party Tips for a Simple yet Sophisticated Pizza Party

Last Saturday, my best friend and I had a Pizza Party and it turned into a fun little social gathering. It was a take on the nostalgic kids parties but for adults. It was held at my friend's loft. We didn't want planning it to be a stress fest or to blow a lot of money, so we just kept it simple yet we border more on the sophisticated side (especially since this wasn't a kids party). As for decor we used the concept of an Italian Bistro for inspiration. We wanted to add little bit of romance to it.

Some of our other tips are:

1. We added lots of personality for instance instead of using flowers as a center piece I used red, orange and green peppers in clear vases. It was a nice statement piece.

2. I also made use of her storage room (her loft is above her boutique) and used clothes racks to hang coats and jackets on.

3. Like most party planners, we used E-vite to send out invitations but on the RSVP section we requested guests favorites songs to add to the playlist.

4. We ordered and made a variety of pizzas from simple pepperoni to gourmet prosciutto and arugula. If you order pizza don't leave them in the boxes place them on serving trays. We actually save a bit of money from making a few pizzas. For dessert we set out a variety of cheeses, fruit, fruit tarts, cannolis, tiramisu and dessert pizza.

5. As for drinks we just set up a drink bar with water, Italian coffee, wine (red and white), ice, pop, beer, etc.

6. The lighting should be set for medium-low for a nice intimate effect. You can use candles or the no-flame candles to add to lighting.

I had fun being the party host for the evening and makes me feel really good that the party season is starting soon.

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Dedicated to Change: Kerry Washington

It's refreshing to read this article about Kerry Washington because she is doing much more than just being a celebrity.


Hollywood Star Combines Her Love For Acting With Activism

by Marti Parham, Jet Magazine (condensed)

Unlike some movie stars, driving a luxury car isn't important to actress Kerry Washington. She'd rather help sustain the planet by getting around in her eco-friendly hybrid, a Toyota Prius.

But Washington, co-star of the new movie Lakeview Terrace, which debut in theaters at No. 1, does care abut being socially responsible, and her off-screen commitment to environmental, political and social causes is as dynamic as her performances in nearly 30 movies.

"I'm not afraid of terms like activist or humanist or womanist. I'm honored to be associated with those words," she says. But, "when I exercise my right to free speech, I don't do it as an activist, I do it as a responsible American."

Washington's life also reflects her concern for humanity. She's raised money to help stop violence against women, lobbied Congress for more arts funding and campaigned for Democratic Presidential candidate Barack Obama.

She joined the V-Day movement, an organization against women's abuse, after seeing a production of Eve Ensler's award-wining play Vagina Monologues. V-Day raises money through benefit performances of the Monologues for shelters and programs that assist women.

"It's very rare that we meet somebody who is not the survivor of abuse or doesn't know someone who is, be it physical or mental," says Washington, who is now a V-Day board member. "I think there are very few of us who are unaffected by violence against women."

Ensler, who has known the actress since 2002, applauds her hard work. "As a board member she's been an incredible advocate and has changed consciousness, given speeches, raised money and has just brought this movement into all kinds of new places."

In April, Washington spoke on Capitol Hill as a member of the Hollywood lobbying group the Creative Coalition, which asked a House committee for higher funding for the National Endowment for the arts.

"I'm really grateful for how much I've benefited from the arts and arts education. The impact that that's had on my life is huge," says the actress who, as a youth, participated in a children's arts program. "I understand how important arts are to our economy, to our communities and to our souls as human beings to maintain our culture. It's just something I'm really passionate about."

Politics are also a passion of this native of The Bronx, New York. After hearing Sen. Barack Obama speak at the Kodak Theatre in Los Angeles, she become one of his biggest supporters, visiting nine states and speaking in several cities on the presidential hopeful's behalf.

"I was really moved. Not just by his speech, but by who was in the audience. I was really blown away by the diversity in his support. I saw that this is a person who really could bring this country together and cross all types of lines.

"I went backstage, met a bunch of people from the campaign and I said, 'I'd like o be involved. As involved as you guys would like for me to be." That's kind of how it took off."

Her mother, Valerie, says Kerry tackled social issues such as AIDS, safe sex and drug abuse during theater productions during her adolescent years in theater.

"Activism is not new to Kerry," the retired professor says abut her daughter. "...It's not surprising that these issues continue to drive her activism along with racial and gender equality and access issues. Her activism is grounding and rewarding."

For the George Washington University grad who holds a degree in Performance Studies, acting will always be her first love. But I still have more that I want to do, be, say and experience.

Beauty Picks: Hand and Nails

Eight products to keep your hands & nails healthy, moisturized and Beautiful.

Black Cherry and Nutmeg Hand and Body Lotion by Creative Nail Design

Frais Spa Hand Sanitizer - An Allure Editors' Favorite

Lippman Collection 'Rich Girl' Hand Cream SPF 25

Lippman Collection 'Heaven In My Hand' Warmers

Nailtiques Oil Theraphy

Palmer's Cocoa Butter Cream

True Blue Spa Just a Minute 60-Second Manicure Scrub
Bath & Body Works

Yves Saint Laurent Nail Touch
$25.00 each

Women Safety: Stun Gun Safety Issue: False Security

Stun guns are all the rage right now for women safety. From stun gun parties to the latest infomercials selling them, they're the must have item in safety. I find it interesting that they promote them for safety but the ironic thing is anyone can just buy one (i.e. potential criminals). However, another issue with the stun gun is a false sense of security.

I have spoken with many in the law enforcement industry and what many say on the issue is: "It's good to own one for safety but sometimes owning a stun gun gives the owner a false sense of security. They feel as though they're walking around with a personal Batman in a bag." "What good is owning one if you're unable to use it." "It can not be a replacement for safety prevention or self defense." To elaborate, sometimes things happen so quickly that it's impossible to even get to the safety device. Officers say the best thing is to stay alert and try to not to get into a safety situation. But if one occurs try to stay calm and if possible use the device but don't do anything reckless that may cost you your life.

Some tips that I got from officers are:

-- Train before using. You want to know what to do before something happens.

-- Even though it may be common sense, Keep Away From Children. As a reminder keep the safety on when not in use.

-- Depending on what model/type you have make sure it's charged and ready to use.

-- Make sure there are no state restrictions. It could be illegal to buy and own one.

-- Continue to practice safety prevention. Better to be safe than sorry.

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Wednesday, October 8, 2008

TV Meets Design at the Showtime House

Ever wonder how some of your favorte shows could be interpreted into a home design. Well, Metropolitan Home magazine and Showtime team up to bring TV to design reality. The Metropolitan Home's Showtime House features six of Showtime's original shows: Californication, Dexter, The L Word, The Tudors, Weeds, and United States of Tara.

September 13-October 26, 2008;

Saturdays and Sundays, from 11 a.m. to 4 p.m.

23 Gramercy Park South,
New York, NY, 10003.

$25 per person, purchased at the door. No children under 12, and no strollers are permitted. All proceeds from ticket sales benefit the Happy Hearts Fund.

Unable to visit in person, you can view pictures of the Showtime house at the Metropolitan Home website by clicking here. I'll post a few pics from a few of the rooms throughout the week.


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