Friday, October 24, 2008
Scholastic Inc. Offers Young Girls a More Positive Book Option with "Only Hearts Club" Books
LOS ANGELES, Oct. 24 -- In the wake of the recent controversy surrounding Scholastic Inc.'s decision to discontinue Bratz dolls books, the Only Hearts Club announced today that Scholastic Inc. has agreed to expand the titles it carries in the Only Hearts Club series of books.
"Especially in light of the barrage of questionable images and messages being marketed to young girls today, many telling them to grow up fast and to try and be sexy, we applaud Scholastic's decision to carry our books that focus on creating and building a positive self-image and self-confidence in young girls," said Len Simonian, President, Only Hearts Club.
The Only Hearts Club collection of books is timeless, celebrating girlhood. The books are based on the Only Hearts Club fashion dolls, comprised of eight ethnically diverse girls that formed a club with a promise to "listen to your heart and do the right thing." Only Hearts Club dolls look and dress like real girls, in trendy and cool yet age-appropriate fashions. Similarly, the storylines and dilemmas in the books are like those of real girls today. Intentionally developed alongside the dolls, the books center on dilemmas that are familiar to today's girls. Wholesome books with real-life storylines, such as the collection of books from the Only Hearts Club, are key to getting children to start reading. The books also inspire a positive play experience.
Among the titles Scholastic carries are The Friendship Heart and The Secret in the Stable.
Illustrated with rich color photographs of soft and fully posable dolls in action, the books have charming, yet suspenseful plotlines, complete with full character development, realistic dilemmas faced by real girls every day, story climaxes, and instructive, edifying resolutions highlighting the value of teamwork, friendship and social ethics. In each story, an Only Hearts Girl struggles with a difficult decision and ultimately decides to "listen to her heart and do the right thing."
The Only Hearts Club collection of dolls is a content-based brand of real-looking dolls for real girls, combining content that delivers a much-needed positive message to girls. "The sexualization of young girls is currently a huge concern especially with 10 being the new 15 and 8 the new 13," said Simonian. "At Only Hearts Club we work against today's television and music video culture where girls as young as 6 years old are told to wear revealing clothing, act sexy and chase boys. Young girls tell us they love playing with dolls that dress and look like them, and parents and grandparents are ecstatic about finally finding something good for the girls," added Simonian. Each doll has its own personality and interests, all with the common goal of true friendship and a pledge to be nice to others. The dolls combine detailed and realistic facial features with soft, fully posable bodies. Additional products from OHC include doll accessories, play sets, a complete equestrian line named the Only Hearts Horse & Pony Club featuring soft, posable dolls and horses, and a line of mini plush Only Hearts Pets.
Only Hearts Club dolls retail at $15.99. The Scholastic books retail at $6.95.
About the Only Hearts Club:
Headquartered in Southern California, OHC Group LLC is the creator of the Only Hearts Club(R) brand. The company specializes in the design, development and production of innovative toys for the specialty toy and gift market. OHC Group focuses on designing and developing products that are unique, attractive, interesting and fun to play with and also develops the content of its brands in order that they deliver a positive message to children. For more information on Only Hearts Club products and accessories, go to http://www.onlyheartsclub.com or call (805) 385-4400.
Christine King/Maya Sobolev