RIVERSIDE, Calif., June 16 -- Certified Nutritional Consultant and Nutrition Expert, Robin De-Ivy Allen conducted a survey of more than 1000 people to test her theory. Is it possible for a person to eat their way to a new job? Can the use of food and proper nutrition actually make a person more marketable as an employment candidate?
68% of survey responders believe that a thinner, more fit person would receive a job offer versus an equally qualified candidate who appeared less fit and perhaps overweight. Research does show that a less healthy employee poses more of a potential risk for worker compensation injuries, absenteeism, and increased healthcare claims. Research also shows that people who eat well and take care of themselves have more confidence, energy, clarity and focus, allowing them to meet their goals.
"In this time of economic uncertainty and high unemployment, job seekers must be willing to do all that they can to out shine the competition," says Robin.
Inspired by survey results and personal stories from her clients, Robin wrote a full article titled "Eat Your Way to a New Job." In this article she details the findings of the survey, tells how her clients have benefited in terms of employment and she outlines the 5 Steps to Reinvention.
"I guarantee that if a person adheres to the 5 Steps to Reinvention for a minimum of sevens days they will not only drop pounds, but they will also be on their way to a new level of excellence," says Robin.
The full article can be found in the blog.
About Robin De-Ivy Allen
By personally dropping 40 pounds, Robin understands the power of proper food and nutrition. This wife, mother and nutritional wellness expert is the founder of Necessary Nutrition.
Robin and her team are on a mission to improve the eating habits and overall well-being of millions of people and their families. She shows her clients how to use food and nutrition as a tool for reinvention and a tool for reaching personal and professional goals.
###
Necessary Nutrition
Showing posts with label Marketing Research. Show all posts
Showing posts with label Marketing Research. Show all posts
Friday, June 19, 2009
Tuesday, September 23, 2008
Are we Overloaded with Celebrity Product Promotion?
by Style and Focus Lifestyle PR
This might sound strange coming from someone in Marketing & PR but there are too many ads featuring celebrities as well as there are too many celebrity products being aimed at the same target market.
A few questions that come to mind are: Do we really need to see so many celebrities in ads to purchase a product? Are companies relying too much on the celebrity endorsement to sell their products or are they just cashing in on our celebrity obsessed culture? Some might say that they are spending to much time and money on the celebrities instead of the focusing on promoting their product.
For instance, if you flip through any of the latest issue of a fashion magazine and you will see a large quantity of ads featuring some of the top as well as the latest IT celebrities promoting perfume, shampoo, skin care, clothing and more. With the fickleness of fans and not just in Hollywood, companies as well as celebrities entrepreneurs take a real risk of over exposure.
But do companies as well as their products risk losing their identity with being associated with the celebrity? What happens if the celebrity's image takes a hit? Will that reflect upon the product or the company?
It's almost to the point where it's considered a "no-brainer" to put a celebrity in an ad or endorse a beauty or fashion item. Because they know that some women are "star gazers" and want to be like them, which results in a good source of sales and revenue.
This might sound strange coming from someone in Marketing & PR but there are too many ads featuring celebrities as well as there are too many celebrity products being aimed at the same target market.
A few questions that come to mind are: Do we really need to see so many celebrities in ads to purchase a product? Are companies relying too much on the celebrity endorsement to sell their products or are they just cashing in on our celebrity obsessed culture? Some might say that they are spending to much time and money on the celebrities instead of the focusing on promoting their product.
For instance, if you flip through any of the latest issue of a fashion magazine and you will see a large quantity of ads featuring some of the top as well as the latest IT celebrities promoting perfume, shampoo, skin care, clothing and more. With the fickleness of fans and not just in Hollywood, companies as well as celebrities entrepreneurs take a real risk of over exposure.
But do companies as well as their products risk losing their identity with being associated with the celebrity? What happens if the celebrity's image takes a hit? Will that reflect upon the product or the company?
It's almost to the point where it's considered a "no-brainer" to put a celebrity in an ad or endorse a beauty or fashion item. Because they know that some women are "star gazers" and want to be like them, which results in a good source of sales and revenue.
Wednesday, July 23, 2008
Is Creativity the Way to Boost Sales during Recession?
by A. Brooks
Style and Focus Lifestyle PR
During hard times companies are looking towards their marketing, PR and advertising - in-house or outside agency - to provide creative ways to make an impact and attract sales more often than not with a minimized budget. Creativity will be key because it will set a business apart from all it's competitors.
This is when marketers, advertisers and publicist really start earning their paychecks and surprisingly are given more free range to be more creative and use their imaginations to promote the products, services, the company's image, etc. However, there is no magical formula but it will take creative energy, innovative ideas and follow through to implement the new marketing plan. Publicist will continue to work the "free press" to get their clients name out there including continued contact with bloggers and social networks sites. They are also sending out more human interest pieces to show that the company cares as well as the traditional news releases and media alerts. It's a great cost effective way to reach the target market.
No doubt you have probably noticed the free gas cards being offered at certain businesses, new packaging, company logo's being updated, promotional tie-ends and free GWP (gift with purchase), magazines offering low priced subscriptions, etc. all to encourage current and potential new customers to try their products or services. The goal is to stay visible to their customers.
Visibility is important to fashion boutiques, because several popular ones continue to set up celebrities in-store promotions to promote the celebrity's clothing line which would result in additional sales and "free press" with perhaps the daily newspapers, entertainment TV shows and blogs. However, visibility can work in reverse with many boutiques dropping some celebrity lines if they can not get the celebrities for an in-store promotion, case in point, with the recent removal of Lauren Conrad's line from Kitson and Victoria Beckham's clothing also from Kitson back in April.
Will injecting more creativity boost sales during recession?
Style and Focus Lifestyle PR is a publicity and marketing freelance company as well as an informative and entertaining blog, Style and Focus Lifestyle PR, that helps small businesses build brand awareness in Fashion, Beauty, Philanthropic, Lifestyle, Entertainment and more. For more information contact Style and Focus Lifestyle PR: styleandfocusfreelance@yahoo.com
Monday, May 5, 2008
Mattel Looking to Revive and Revamp Barbie
Like most young women, I grew up owning several Barbie dolls. She's been around for quite a while but Barbie isn't doing as well as she used to do, retail wise. Below is an article, "Mattel Looks to Simplify its Barbie Line" that I read a couple of weeks ago about Mattel's attempts to revamp the brand.
Mattel Looks to Simplify its Barbie Line
by Nicholas Casey
Wall Street Journal
For Mattel Inc. and its flagship icon Barbie, chasing the ever-changing tastes of American girls is turning out to be more difficult than expected.
Amid a rare quarterly loss reported Monday, April 21st, the El Segundo, Calif., company reported flat world-wide sales for the Barbie brand. That reflects a 12 percent decline in the U.S., repeating a pattern the company stuggled with last year, when domestic Barbie sales declined as foreign sales increased.
Mattel's struggle to breathe life back into the icon, more than a year after problems in its Barbie business surfaced, shows the ongoing challenge the toy industry faces in attracting the fickle attention of young girls. In many of last year's Barbie lines, for example, the company sought to modernize the doll with more electronic features.
"We're seeing an ever evolving and changing girl," says Chuck Scothon, senior vice president of Mattel's girls division. "I think there's more competition for girls' attention," he said, citing items such as consumer electronics.
Yet some of Mattel's attempts to address the competion posed by iPods and other electronic items has only confused its young customers. The recent Magic of the Rainbow, a fantasy doll marketed under the Barbie brand, doubled as a remote control, came with a CD-ROM game and featured wings that fluttered at the push of a button. "Girls asked - is this a doll?" Scothon says. "We put too much in."
Mariposa (see picture above), the next in the fantasy line, more clearly resembles a doll, the company says, and will be key to it's "back to the basics approach."
Mattel is looking to make Barbie over with a series of changes to simplify it.
Mattel's quest for perfection in the design studio - where engineering timelines for new products range between six months and two years - may be proving an additional burden when it comes to rolling out Barbie merchandise that adapts to children's tastes. And the company faces a dilemma about how to transform a highly popular social networking site into a for-frofit venture.
Wooing young girls is an unfamiliar trial for Barbie, the doll that dominated wish lists for nearly 50 years, only recently facing a serious challenge from a competing doll brand called Bratz from MGA Entertainment Inc.
Fighting for Barbie's reputation is still important for Mattel. Despite the flattening sales, the brand remains the No. 1 name in girls' toys, according to market research firm NPD Funworld, a unit of NPD Group Inc. that tracks toys.
Mattel also is hoping to find a rainmaker in its Web site, BarbieGirls.com, a meet-and-greet online world that has attracted 11 million users. So far the company has struggled to convert the free site into an active source of revenue. A $60 MP3 player that unlocked additonal online features proved a disappointment at retail, and Mattel is phasing it out.
This year, the company says it will begin charging a subscription fee - so far undisclosed - to BarbieGirls.com users. Scothon says he is "confident" that the new model will prove fruitful for the brand that he says maintains a strong following among girls eight to 12 - a group that traditionally shies away from doll play.
Mattel this year is targeting girls 5 to 9 years old with a product called iDesign, a software-based game that allows users to design Barbie outfits from their computer and host virtual fashion shows.
Mixing traditional dolls and more tech-based play is a good move and "obviously a part of the future," says Sean McGowan an analyst at Needham & Co. "The brand itself is not dead."
Mattel Looks to Simplify its Barbie Line
by Nicholas Casey
Wall Street Journal
For Mattel Inc. and its flagship icon Barbie, chasing the ever-changing tastes of American girls is turning out to be more difficult than expected.
Amid a rare quarterly loss reported Monday, April 21st, the El Segundo, Calif., company reported flat world-wide sales for the Barbie brand. That reflects a 12 percent decline in the U.S., repeating a pattern the company stuggled with last year, when domestic Barbie sales declined as foreign sales increased.
Mattel's struggle to breathe life back into the icon, more than a year after problems in its Barbie business surfaced, shows the ongoing challenge the toy industry faces in attracting the fickle attention of young girls. In many of last year's Barbie lines, for example, the company sought to modernize the doll with more electronic features.
"We're seeing an ever evolving and changing girl," says Chuck Scothon, senior vice president of Mattel's girls division. "I think there's more competition for girls' attention," he said, citing items such as consumer electronics.
Yet some of Mattel's attempts to address the competion posed by iPods and other electronic items has only confused its young customers. The recent Magic of the Rainbow, a fantasy doll marketed under the Barbie brand, doubled as a remote control, came with a CD-ROM game and featured wings that fluttered at the push of a button. "Girls asked - is this a doll?" Scothon says. "We put too much in."
Mariposa (see picture above), the next in the fantasy line, more clearly resembles a doll, the company says, and will be key to it's "back to the basics approach."
Mattel is looking to make Barbie over with a series of changes to simplify it.
Mattel's quest for perfection in the design studio - where engineering timelines for new products range between six months and two years - may be proving an additional burden when it comes to rolling out Barbie merchandise that adapts to children's tastes. And the company faces a dilemma about how to transform a highly popular social networking site into a for-frofit venture.
Wooing young girls is an unfamiliar trial for Barbie, the doll that dominated wish lists for nearly 50 years, only recently facing a serious challenge from a competing doll brand called Bratz from MGA Entertainment Inc.
Fighting for Barbie's reputation is still important for Mattel. Despite the flattening sales, the brand remains the No. 1 name in girls' toys, according to market research firm NPD Funworld, a unit of NPD Group Inc. that tracks toys.
Mattel also is hoping to find a rainmaker in its Web site, BarbieGirls.com, a meet-and-greet online world that has attracted 11 million users. So far the company has struggled to convert the free site into an active source of revenue. A $60 MP3 player that unlocked additonal online features proved a disappointment at retail, and Mattel is phasing it out.
This year, the company says it will begin charging a subscription fee - so far undisclosed - to BarbieGirls.com users. Scothon says he is "confident" that the new model will prove fruitful for the brand that he says maintains a strong following among girls eight to 12 - a group that traditionally shies away from doll play.
Mattel this year is targeting girls 5 to 9 years old with a product called iDesign, a software-based game that allows users to design Barbie outfits from their computer and host virtual fashion shows.
Mixing traditional dolls and more tech-based play is a good move and "obviously a part of the future," says Sean McGowan an analyst at Needham & Co. "The brand itself is not dead."
Wednesday, December 26, 2007
Lifestyle Trend or Permanent Change: 20-Somethings Downsizing
A lifestyle trend or change that I have noticed are some 20-somethings downsizing from their excessive lifestyles. I find this to be quite impressive because they are the middle of the profound 18-35 target market. They are some of the first to try new trends, products, stores, restaurants and more. With the "celebrity lifestyle" and luxury items, being "aimed" at the 20-something target market on pretty much a daily basis, I find it so interesting to see a group of 20-somethings choosing to downsize.
How are they downsizing? From my research, I noticed that they are buying smaller cars and living in smaller apartments and houses. They are reducing the amount of clutter in their homes by buying fewer clothes as well as home furnishing, subscribing to fewer magazines and choosing not to continue to update their tech gadgets when a "slightly" newer one enters the market. Don't misunderstand they are still shopping but they are only buying what they need and no more. They are no longer just going in "blindly" purchasing something because it's the hottest thing out right now. These 20-somethings are doing their research and are questioning things.
Financial constraints may be a reason for a few but the majority are voluntarily doing this. Why are they choosing to do this? Many, have seen their friends and family members in debt or consumed by items and they don't want to be controlled like that. Despite not doing this for financial reasons, many find that they are able to save more money and actually have more free time to pursue other interests such as traveling and the arts. They want to be able to enjoy their lives "without being bogged down by lots of stuff", as one 20-something young woman said.
This is very intriguing because they are creating a whole new target market. Although this change is currently small, I think retailers as well as marketers and advertisers should keep a look out on how this lifestyle change may affect them, if more 20-somethings decided to pursue this new lifestyle.
Are you part of this new lifestyle change? If so, what made you interested in it?
How are they downsizing? From my research, I noticed that they are buying smaller cars and living in smaller apartments and houses. They are reducing the amount of clutter in their homes by buying fewer clothes as well as home furnishing, subscribing to fewer magazines and choosing not to continue to update their tech gadgets when a "slightly" newer one enters the market. Don't misunderstand they are still shopping but they are only buying what they need and no more. They are no longer just going in "blindly" purchasing something because it's the hottest thing out right now. These 20-somethings are doing their research and are questioning things.
Financial constraints may be a reason for a few but the majority are voluntarily doing this. Why are they choosing to do this? Many, have seen their friends and family members in debt or consumed by items and they don't want to be controlled like that. Despite not doing this for financial reasons, many find that they are able to save more money and actually have more free time to pursue other interests such as traveling and the arts. They want to be able to enjoy their lives "without being bogged down by lots of stuff", as one 20-something young woman said.
This is very intriguing because they are creating a whole new target market. Although this change is currently small, I think retailers as well as marketers and advertisers should keep a look out on how this lifestyle change may affect them, if more 20-somethings decided to pursue this new lifestyle.
Are you part of this new lifestyle change? If so, what made you interested in it?
Subscribe to:
Posts (Atom)