Tuesday, October 30, 2007

My Latest Obession: Cowgirl Chic pt 2

I think the lifestyle of living in the country can be quite inspiring for us city women that find myself searching for inspired pieces that I could add to my closet.

Below are a few more items:

Hayley Toggle Coat

Ellen Coat
Abercrombie & Fitch

Puffer Jacket

Gray Long Sleeve Duster

Joie Tie Neck Cashmere Blend Cardigan

Campaigne 'Sydney' Sweater Coat

Mary Tote
Abercrombie & Fitch

Chloe Patsy Bowler
Bergdorf Goodman

Buffalo Plaid Cabbie

AE Leather Trail Belt
American Eagle

Thursday, October 25, 2007

Is Controversy Brewing for Jerry Seinfeld's Wife's New Book

There is currently some controversy going that Jessica Seinfeld's new book , "Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food" has similarities to Missy Chase Lapine's book "The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids Favorite Meals".

The following post is an except from the article "Jessica Seinfeld Cookbook's Originality is Being Questioned" written by Deirdre Donahue (USA TODAY)

Rival author says theme was hers first

Could Oprah Winfrey's televised blessing become an embarrassment for recipient Jessica Seinfeld?

After the wife of comedian Jerry Seinfeld appeared on Winfrey's show on Oct. 8 to discuss her cookbook, "Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food," online message boards erupted with questions about the originality of the book's premise.

Winfrey praised "Deceptively Delicious" extravagantly. The cookbook explains how to slip healthy food into children without their knowledge. For example, add avocado to chocolate pudding or put chickpeas in chocolate-chip cookies. It suggests adding vegetable and fruit purees to food.

"Deceptively" zoomed up the best-seller lists. The $24.95 book is No. 2 on USA TODAY's Best-Selling Books list. More than 1.2 million copies are in print.

But when the "Oprah" show aired, postings at Amazon.com and Oprah.com noted that another cookbook advocates these same techniques and specific ingredients: "The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids Favorite Meals" by Missy Chase Lapine, former publisher of Eating Well magazine. Published in April by Running Press, the book has 150,000 copies in print.

"I'm surprised that on the 'Oprah' show this was being touted as an entirely new technique pioneered by Ms. Seinfeld," Lapine said Saturday.

Slipping in vitamins
The idea of stealth nutrition is not new, Lapin says. "My grandmother used to do it," she says, but her book is the product of five years of research. "My book is not just a concept. My book is a how-to manual."

Moreover, she adds, "I'm concerned and troubled that Oprah credited and applauded someone else for a technique that was out there six months earlier."

Winfrey was not available for comment.

Lapin says she and her publicists pitched the "Oprah" show five times without success. Twice she submitted her 139-page book proposal with 31 recipes and 11 purees to HarperCollins (Seinfeld's publisher) - once in February 2006 without an agent and again with an agent in May 2006.

"The one big fact is that they had access to my manuscript early on," Lapine says. Seinfeld's book was signed up in June 2006.

"There are at least 15 of my recipes that ended up in her book," Lapine says. However, she says, recipes are hard to protect: "If you change one ingredient, you're safe." She says that after her publisher contacted HarperCollins, "Deceptively's" cover was modified from the one on a promotional brochure. the word "simple" was inserted in place of "sneaky."

"Seinfeld is a big name, and it garners more attention than someone who doesn't have a big name," Lapine says. She and her publisher had no comment about possible legal action.

Jessica Seinfeld's Defense
Responding to the brouhaha, Seinfeld issued a statement: "My book came from years of trying to get my own children to eat healthy foods - my own trials and error in my own kitchen. The idea of pureeing vegetables has been around for decades. I have never seen or read this other book. I do hope it is successful and brings even more attention to child nutrition."

Seinfeld's publisher, Steve Ross, insists "she wasn't influenced by anyone else's ideas." Seinfeld cooks these dishes herself, he says. "I don't think money affects whether one cooks or doesn't cook."

Says Seinfeld's agent, Jennifer Rudolph Walsh: "We can never get enough of building up our celebrities and then tearing them down. but in this case they've chosen the wrong person, because Jessica Seinfeld is above reproach."

What's your opinion on this issue? Is this an issue of Plagiarism or great minds thinking a like?

Tuesday, October 23, 2007

My Latest Obession: Cowgirl Chic pt 1

This is the post I was going to upload on Friday (got a little busy).

Lately, I've been looking for cowgirl inspired items because they invoke that laid back and relaxed lifestyle that so many overworked city girls like myself crave. I have a friend who has a small little country home and visited her this past weekend. I had a great time relaxing and just enjoying the outdoors.

The following are just a few cowgirl chic items that I like from plaid shirts to affordable durable jeans and lastly cowboy inspired boots.


Waffle Henley Crew Neck T

Care-Free Orchard Plaid Shirt

AE Plaid Tuxedo Pleat Shirt
American Eagle


Dark Denim Wide Leg Jeans

Plum Plaid Hostess Skirt
$119.00 (sale, Regular: $225.00)

Casual Wide Leg Pants

Boot Cut Jeans

AE Downtown Stretch Flare Jeans
American Eagle


AE Sherpa Boots
American Eagle

Frye 'Katie' Boots

Cole Haan 'Dallon' Boots

Nine West

Janelle Round Toe Boot
$109.99 (sale, regular: $228.00)
Ann Taylor

a.n.a 'Amber' Leather Riding Boots
$69.99 (sale, regular: $130.00)

Friday, October 19, 2007

My Life: New Projects

Sorry for the lack of posts, I was working on a few things and one of the projects I am working in on is deciding to start freelancing. I am currently rearranging and organizing my life to get more focused on this new area.

Later on today, I will post a couple of new posts. I hope you like them.

I'm also planning a small fall partying for clients and a princess theme party for an eight year old so that should be fun.

Tuesday, October 16, 2007


NEW YORK, October 2007 – Maybelline New York Worldwide announced today that Julia Stegner, the stunning German supermodel and media star, has become Maybelline’s newest spokesperson. She joins Maybelline New York’s prestigious roster of A-list celebrities including Christy Turlington, Erin Wasson, Adriana Lima, and Zhang Ziyi.

In true fairy tale fashion, Julia was discovered in 1999 by a modeling agency in Munich while she was still in high school. During a trip to Paris with her mother after graduation, Julia met with major fashion houses who convinced her to pursue a full time modeling career. After opening the Autumn/Winter Yves Saint Laurent show in Paris in 2003, she went on to shoot their campaign. Shortly afterwards, she shot the cover of Italian Vogue with the immensely talented Steven Meisel. Julia quickly became a sought after model, gracing, one after the other, the covers of countless prestigious magazines including Italian Vogue, French Vogue, Japanese Vogue, German Elle and I-D Magazine to name only a few. Always close to her family and friends in Munich, she maintained her home base in Germany and traveled frequently for work. During her visits to New York she grew to love the city and moved there two years into her career.

Julia is a perfect addition to Maybelline New York’s amazing team of spokesmodels: incredibly fresh, beautiful and cosmopolitan, she is also very smart, well-spoken and involved. In May 2006 Julia traveled to Sierra Leone as a good-will ambassador for Unicef. Her trip was documented by German Vogue in order to help raise awareness for the cause. Julia continues to remain involved with Unicef and plans to deepen her involvement to raise money for children in need.

“We are thrilled to have Julia Stegner join our Maybelline New York family of spokespeople,” says Cheryl Vitali, Senior Vice President – Marketing, Maybelline New York * GARNIER. “Julia embodies the spirited, confident energy that is Maybelline New York. We’re looking forward to working with her on many campaigns for the brand.”

Julia is extremely excited to be joining Maybelline New York because of her early memories of the brand as one represented by super models and which made some of the first cosmetic products she ever used. "Growing up I always used Maybelline products. My first mascara was Great Lash which was a favorite of all of my friends at the time and which I am still using today." Julia is honored to become part of the brand legacy and to be a “Maybelline girl".

When she is not traveling the world for work or charitable involvements, Julia can be spotted playing basketball, her favorite sport, on the outdoor courts in New York, or riding her bicycle in her East Village neighborhood.

Julia has also appeared in campaigns for Ralph Lauren, Hugo Boss, Dolce & Gabbana and many others. She has also collaborated with the world’s most renowned fashion photographers including Mario Testino, Patrick Demarchelier, Peter Lindbergh, Craig McDean, Inez and Vinoodh, Steven Klein, Mert and Marcus, and David Sims.

Julia will make her sensational television and print debut for Maybelline New York in February 2008.

About Maybelline New York
Maybelline New York is the number one cosmetic brand in the U.S. and globally and is available in over 90 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on trend expertise to create accessible cosmetics with a cool, urban edge. For more information, log on to http://www.maybelline.com/ for the latest news on product introductions, seasonal trends and advice from Maybelline New York’s online beauty advisor.


Tracy Matland
411 Lafayette St, 5th Floor
New York, NY 10003
Main: 212.679.2233

Q & A with Kristin Janishefski of Vanguard PR, Part 2

5. You have achieved such a successful career at a young age, can you tell us about one of your greatest career achievements?

Not a lot of people know this, but in addition to running The Vanguard, I also volunteer in my spare time teaching mentally and physically challenged kids how to ride horses. This has been such an amazing, rewarding experience for me to make a difference in someone’s future and put a smile on someone’s face. I have learned so much from these kids. They have taught me the importance of patience, kindness, trust, and love and some without ever saying a word. Being able to step out of my normal day to day routine and spend time with these kids really gives me a very different outlook on life. I am able to translate what I have experienced there into being an ethical, moral, and responsible business person. Success didn’t come to me on a silver patter, it took many many long sleepless nights, financial setbacks, emotional twists and turns, but you must drive forward, be determined, and put 150% into everything you do. You must believe in yourself and your vision and know that you can achieve what others deem “the impossible.”

6. How do you see the Lifestyle PR/Fashion PR Industry changing to attract new clients in this overly competitive industry?

In order for firms to stay relevant and attract new accounts, they will have to make a genuine effort to connect with their clients - both with their collections/products and with them as individuals. We make it a point to learn as much as we can about our clients to make sure that they understand what we want to do for them and so we create an atmosphere where they feel competely comfortable expressing themselves and making suggestions. After all, they know their brands better than anyone, and if we do not listen to them and what they need, they will simply go to someone who will. Dishonesty and disinterest are not easily disguised - if a firm doesn't really know or care about a client, it will quickly come to the surface. If you want to survive in this business, you have to know when to just be quiet and listen, and then care about what is being said.

7. With the on surge of blogs, how has that factored in with creating a media plan for your clients? Also, how have you cultivated a successful relationship with some of your favorite bloggers?

It is another avenue to be explored, another possibility to add to the list. The fact that blogs have become so popular is a fabulous thing, especially in the fashion industry, where many of the best blogs are written by industry insiders. It is fashion news unfiltered and often much more entertaining and informative than many of the print books. Many of the blogs base their primary editorial around new and emerging designers, so they are always on the lookout for cutting-edge labels, which is good for us. It is also easy to research their archives and see what kinds of stories they write about and which ones would be a good fit for our clients. Maintaining a solid relationship is as simple as really paying attention to their sites and sending them notes to praise then on particularly funny, juicy or insightful posts. A lot of the bloggers are amazingly friendly and are grateful that you take the time to read their blogs regularly and write to them about their work.

8. As a PR pro staying up-to-date and informed is a MUST, what are some of your must read magazines, newspapers, websites etc?

PR Couture is an invaluable site to keep up with the comings and goings of the fashion PR industry, as is mediabistro.com and prweb.com. For fashion news, there are far too many websites and magazines to even think about listing, but the primary must-reads are WWD, the British Vogue website, fashionista.com, thesartorialist.com, refinery29.com and The Business of Fashion blog. For magazines, the most relevant are the books that combine an appreciation for design and fashion, like Paris Vogue, W, Surface and Clear.

9. Lastly, what advice would you give to someone starting out in this industry?

Don’t be afraid of the telephone! I remember when I first started out, I was so scared to talk to editors and was very intimidated by them. You just have to be yourself and know that these editors need you as much as you need them. Be comfortable and be yourself. Ensure that you really know the product you are pitching inside and out and be prepared to answer any possible question that relates to the brand. Sound as professional and knowledgeable as possible. PR is all about building relationships, be trustworthy and confident and it you will shine!

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Wednesday, October 10, 2007

Problem with Plagiarism

I am so upset because I found out that some of my blog posts have been plagiarized. Tell me is it so hard to write and research you own posts. I just sent an e-mail to a blog that posted one of my articles word for word on their blog without any source credit. All they did was change the picture and the title. It's not that hard to include a source we all learn this in school. If you didn't then you need to do some research on how to source your information.

If the problem is not corrected I will post all the information on my blog. Watch out for plagiarism of your blogs.

I'm going to go back and up date each of my post with one of the Copyscape banners.

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Style and Focus Q & A with Kristin Janishefski of Vanguard PR Part 1

Kristin Janishefski is an up-and-coming name in Fashion and Lifestyle PR. She has such an innovative and fresh approach to this industry which is quite refreshing to see. Janishefski recently gave Style and Focus a few minutes out of her busy schedule for a very informative interview, which I hope you will enjoy.

1. Can you give us a brief history about your company, The Vanguard PR?

My name is Kristin Ann Janishefski and I am the co-founder of a fabulous agency called, “The Vanguard PR.” The Vanguard is an international full service public relations agency representing high profile fashion, beauty, and lifestyle clients. Our focus is on clients who really stand out in terms of fashion, design, and have a clear, unique marketable concept. We choose to target emerging, independent designers as opposed to established designers because we feel they bring a fresh, outlook to fashion and set the stage for up and coming trends. Independent designers have a greater appreciation for hard work and dedication. They are looking for that one person to give them a chance and believe in their dream and that is why they choose us.

2. What makes The Vanguard PR unique?

The Vanguard isn’t your average agency. We have many services that are unique to our business including: a contributing panel of industry experts that our clients have access to, an in house special events production team/graphic designers/website developer, and an ability to reach out to various international media channels to increase exposure for our brands. We offer a very personalized approach to all of our campaigns which instills great trust with our clients and ensures that their voice is heard every step of the way. The response of our agency’s philosophy has been incredible thus far. Not only do we have an ever increasing client list, but we are continually garnering press for our agency and increasing exposure for ourselves and our brands. We knew we had a good thing going when we had potential clients knocking down our doors to enlist our services, when we hadn’t even launched yet!

3. Can you give us your brief history and How you initially got started in the PR industry?

I have been in the fashion world since I was very young. I got my start in the business as a model and have had the chance to learn and work with some of the best in a variety of areas including Marketing, PR, Management, Writing, and Styling. I have been very fortunate with having seen so much and gained an incredible amount of knowledge at such a young age. I knew I had the drive and determination to succeed in a very hard industry, but in the end I put my mind to it and everything else fell into place. After I graduated from esteemed fashion school, FIDM, in Los Angeles, I decided to leave my very secure job as senior publicist at a fashion, beauty, and lifestyle agency in LA and take a chance with an opportunity that was staring me right in the face. I went to Montreal for the summer to do pr for a client and see what city had to offer. During this time, my partner, Jennifer Smith Tapp, contacted me about starting a PR agency aimed at avant garde fashion lines and independent emerging designers…and the rest is history.

My first experience was with a LA firm that put together exclusive special events for government officials (city council members) around the country. (I know sounds exciting..) There I was responsible for everything from production to PR for the events to sales to location scouting for the event. I wanted to be more in the fashion arena, so while in school I was working full time for a fashion, beauty, and lifestyle PR agency in LA. It was insane being able to balance a full time job and school, (but it just shows what you can do, if you're really determined). I love being challenged and working under pressure. I started out as an intern and moved up to senior publicist within two years. I really learned all about the ins and outs of PR and the internal workings of how to succeed and how not to succeed in the business. There are so many facets to the industry, that I have been lucky to be able to see the different areas that have given me such a well rounded background and knowledge on the public relations world. Every day you learn something new and I am so happy to be doing what I love.

4. On average, how many clients do you like to take on and is there an ideal?

Well, ideally, since we are the only ones working one on one with our clients, about 5 clients is a manageable number to make sure that all of our accounts are properly attended to. The ideal not so much related to a number of clients, but rather having a good, solid mix of accounts- fashion(women's/menswear, accessories, jewelry, children's), beauty and lifestyle, just to keep us on our toes and keep things interesting.

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Tuesday, October 9, 2007

Peach Green Tea Smoothie Recipe

I like to drink smoothies and one that I like is this Peach Green Tea Smoothie from smoothie-recipes.com:

Peach Green Tea Smoothie


1 large peach, sliced and pitted
1/2 a banana
1 Green Tea tea bag
1/2 cup ice cubes
1 tbsp honey


1. Brew 1/2 cup of green tea and chill with ice cubes or Brew 1 cup of green tea and chill in refrigerator.

2. Next blend the green tea, banana, and peaches until smooth while adding honey for sweetness.

Dilbert MKTG Comic

Dilbert Comic (Dilbert.com)

Style and Focus News Bites

** Actor, Larenz Tate is continuing his role as national spokesman for Sickle Cell Disease Awareness in the campaign "Be Sickle Smart: Ask About Iron". Tate will also be joined by his two brothers, screenwriter Larron and actor, Lahmard to help promote more awareness. For more information about the campaign visit, AskLarenzAboutIron.com.

** Atoosa Rubenstein, former editor-in-chief of Seventeen Magazine has created Alpha Kitty, an empowering video network. Alpha Kitty is described as a combination of girl power and Oprah Winfrey meets the digital video revolution. For more information, visit youtube.com/AlphaKitty.

** NBC Universal to buy Oxygen Media. Oxygen Media is a popular female focused cable television network. NBC is speculated to purchase the television network for about $925 million.

** In the LA Times.com article, "The trouble with rehab, Malibu-style" there are lawsuits pending against luxury rehabilitation centers and the lawsuits are alleging that the facilities are "scamming clients".

** Barack Obama Proposes Capping Greenhouse Gas Emissions and Making Polluters Pay. Senator Barack Obama presented a plan on Monday, Oct. 8th to decrease the nation’s dependence on foreign oil and fight global warming (New York Times).

** The Avon sales force has seen a change, there are more men selling Avon products. The company has also introduced more products geared towards men such as the Derek Jeter line which includes cleansers, cologne, after-shave and deodorant. His cologne became Avon's bestselling men's fragrance of all time, and its second bestselling fragrance overall.

** Hearst Magazine has acquired RealAge Inc., a consumer health Web site. The site will receive a few upgrades with the addition of a recipe-finder service. It will allow users to search for different recipes and to make the recipes easier to find they will also be sorted by health factors such as fiber and total calories.

** Holly Robinson Peete is among many stars who are participating in Lifetime Network's "Be My Strength, Be My Support, Be My Bra" campaign, an on-air, online and print PSA initiative created by breast cancer survivors for the month of October. Peete is also campaigning for Autism in support of her son who has the condition.

** Sugar Inc. has acquired Coutorture Media, the leading network of independent style publishers online. Coutorture Media will continue to operate independently at Coutorture.com.

** Similar to a post I wrote back in Feb. "Why do we accept negative behavior?", actress Julia Stiles slams the media for encouraging bad behavior among young stars. She says that extensive press coverage of the antics of Hollywood's party-loving elite only encourages young celebrities to misbehave.

In a quote from the World Entertainment News Network, Stiles says "I think a lot of it has to do with being very young and having a lot of opportunity and money. As for the attention, I feel we reward bad behavior. They get a lot of attention for misbehaving, and it reinforces the idea this is who they're supposed to be."

"It may also be about them being young, experimenting and partying. They just get more attention than the average kid who does that. And they're surrounded by people who won't stop them, because they're making so much money for everybody."

Special Olympics, a Great Organization to Support

A great organization and cause to support is the Special Olympics. The Special Olympics is an international non-profit organization dedicated to empowering individuals with special needs to become physically fit, productive and instill in them a sense of accomplishment and a competitive spirit. I think this is a wonderful organization because it gives those who unfortuantely in our society are overlooked, a chance to achieve some of their goals through a fun athletic outlet.

The Special Olympics offers children and adults with special needs year-round training and competition for summer and winter Olympic sports events. According to the Special Olympics website, "children and adults with special needs who participate in Special Olympics develop improved physical fitness and motor skills, greater self-confidence and a more positive self-image. They grow mentally, socially and spiritually and, through their activities, exhibit boundless courage and enthusiasm, enjoy the rewards of friendship and ultimately discover not only new abilities and talents but "their voices" as well".

To volunteer or for more information, visit the Special Olympics official website.

To make a donation, visit the donation page for more information.

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Friday, October 5, 2007

Life and Style Fashion News: The Style List

This is a sneak peak of Life & Style Weekly’s new “The Style List” column. This new column can be found in the current Oct. 8th issue of Life & Style. features the top 10 star must-haves and celebrity trends of the week.

The first sneak peak features 7 of the hottest clutches. Also included are pictures of Demi Moore and Katherine McPhee showing off their hot fashionable accessory.

In the 2nd sneek peak Sarah Michelle Gellar, Cameron Diaz, Lauren Conrad and Rosario Dawson will show you how to wear some of the latest boot styles for fall (and during warmer weather). Also included are 4 celeb inspired boots plus answers to your biggest boot questions.

Lastly, the 3rd preview shows the latest trends of sequins and sexy boy briefs. Life & Style features 7 sequin clothing and accessories that can be worn for either day or night. will hot no matter if you're wearing it look in both clothing or accessories.

The boy brief are continuing to be a sexy option over the more reveling thong. Life & Style features 4 boy brief that truly girly, plus Armani Exchange model Clint Mauro’s explains why they are the hottest things to see on girls.

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Friday's Happy Hour Drink: Mint Baileys Chocolate Martini

I was thinking about something chocolatey and thought this Mint Baileys Chocolate Martini would be perfect. Try it for yourself and see how it taste.

(recipe and photo from Baileys)


1/2 oz. Smirnoff Vodka
1 1/2 oz. Mint Baileys Irish Cream
1/2 oz. Godiva White Chocolate Liqueur
Garnish: Mint leaf and Chocolate syrup


1. Chill Martini glass by placing ice in empty glass and let stand.
2. Mix Mint Baileys Irish Cream, Smirnoff Vodka, and Godiva white chocolate liqueur over ice in a shaker.
3. Shake well or until frost develops on outside of metal shaker.
4. Remove Ice from chilled Martini glass. Drizzle chocolate syrup along the inside edges of the chilled martini glass.
5. Strain cocktail from shaker into chilled martini glass and garnish with a mint leaf.

Cafe Lalo

If you are planning on taking a trip to NYC make sure you stop by Cafe Lalo. It's an adorable and quaint little cafe located on the Upper West Side. It's a great place to go for a casual date or to meet up with friends for brunch or before going to the movie or theater.

Cafe Lalo is known for it's large array of desserts, salads and sandwiches, speciality coffees and drinks. The cafe is also known for it's cameo in the movie " You've Got Mail" starring Tom Hanks and Meg Ryan.

Cafe Lalo

201 West 83rd St. (located between Broadway & Amsterdam Ave.)
New York, NY 10024
(212) 496-6031

Monday - Thursday: 8am - 2am
Friday: 8am - 4am
Saturday: 9am - 4am
Sunday: 9am - 2am

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Fall Trend: Stripe Scarves

An easy trend to wear this fall is the striped scarf and you can find it at practically every store and in any price range from average length to super long. They can be either fun and cute or preppy and sophisticated, ranging from numerous shades and colors.

Below are just a few of the thousands of scarves available:

Unisex Acrylic Striped Scarf
American Apparel

Metallic Scarf Set

Rugby Tassel Scarf
Urban Outfitters

Cashmere Striped Scarf

Juicy Couture
Preppy Couture Scarf in Kate Multi Stripe


Lily McNeal Mette Scarf

Tuesday, October 2, 2007

My Latest Obsession: Dresses from J.Crew

J.Crew is a great place to find classic staples including dresses. It doesn't matter whether it's a dress for work or a special occasion you'll probably find it there. I have been a fan of J.Crew since I was a little girl, I can always find something there. I'm a dress girl and I sometimes favor a cute minidress or a sophisticated strapless like the ones below. I like colors but for fall I sometime wear neutral shades of gray or black.

Here are a few of my favorites:

Strapless Wool Jersey Dress

1. Emily Silk Chiffon Dress $165.00
2. Jennifer Knit Shirtdress $49.99 (sale, regular $118.00)

Solid Merino Boatneck Sweater Dress
$89.99 (sale, regular $138.00)

1. Janey Dress $275.00
2. Blair Sweater Dress $150.00

Caroline Short Dress $195.00