Tuesday, August 26, 2008

Two Shows to Watch Tonight: Eureka and Greek

9:00pm EST SCI FI Channel (Check Local Listings for Time)

I can't believe I forgot to include Eureka for the summer shows to watch. I love this show, it centers on a top-secret town full of crazy scientist where there inventions don't always garner success or work right. Tonight's episode is about a search for a mummy after a famed archaeologist opens the tomb of an Egyptian queen at Global Dynamics, which can only result into something crazy.

9:00pm EST ABC Family 60min

My other favorite show Greek, returns with the campus set for Greek Week and all the turmoil and fallout from the bad press from Rebecca's father. While Calvin and Rusty trying to figure out how to stay friends as well as neutral through all the Greek games between their fraternities.

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Wednesday, August 20, 2008

Beauty Pick: Hand Creams & Treatments

Indulging in everyday little luxuries are just what you need and your hands are no exception. Whether it's a bottle of hand lotion or an overnight cream your hands will thank you for taking some out for a little bit of pampering.

Elemis Pro-Collagen Hand and Nail Cream

H20+ Hand & Foot Smoother Retexturizing Seaweed Therapy

Soap & Glory Great Shakes Hand Cream

Carol's Daughter Lemon Ginger Mint Manicure in a Jar

Talika Hand Ritual Serum

Kiehl's Imeriale Moisturizing Cuticle Treatment
Bergdorf Goodman

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Anna Sui Fall 2008 RTW

Anna Sui's fall collection is sort of hippie meets American Indian with a little flapper mystic with the beautiful colors, prints, patterns and jewelry. This collection is definitely not basic it's something you wear with full on confidence. Anna Sui seems to always add something unique and fun to her designs.

Friday, August 15, 2008

Are Massive Outlay of Ads No Longer in Vogue?

Here is a pretty interesting article that I read recently in the Wall Street Journal on how some fashion magazine's were reducing the number of ads featured in the magazines. Even though the current fall magazines don't seem to be lacking any glossy ads in my opinion.

Style & Focuse PR

Massive Outlay of Ads No Longer in Vogue
Condé Nast Title, Others Sport Leaner Fall Looks As Marketers Hold Back

August 11, 2008; Page B7

Last year, the all-important September issues of fashion and beauty magazines such as Condé Nast's Vogue and Hearst's Cosmopolitan were thick enough to throw out the backs of mail carriers across the country. The champ, Vogue, weighed in at a hefty 4.9 pounds, thanks to 725 pages of glossy ads.

It is a different story this year. As September issues begin hitting the newsstands, two-thirds of the 16 top fashion and beauty magazines by number of ad pages are smaller than a year ago. W magazine, also published by Condé Nast Publications, a unit of Advance Publications, has 18% fewer advertising pages. Vogue has 674 pages of ads this year, down 7%, while Hearst's Cosmopolitan is six pages, or 3.2%, lighter.

Until recently, fashion and beauty magazines had been something of an oasis amid the steady stream of red ink being reported by print-media properties. Last year was a record year for many titles in the category, and a number of publications were still selling ad pages at that pace into the first quarter of 2008.

The magazines' core marketers in luxury goods, clothing, jewelry and beauty products have been slower than advertisers in other categories to shift spending to the Internet. At the same time, the magazines have a rich history of readers who flip pages as much to see ads for the latest fall fashions as to read the stories, a factor that help keeps advertisers loyal.

But now things are starting to get ugly for the beauty magazines. Ad pages for the top fashion and beauty titles were down about 8% in the second quarter, and publishers acknowledge the downturn largely has held or grown steeper since then.

While luxury advertisers mostly are hanging in, many middle-market clothing and cosmetics firms are paring back ad pages or pulling out completely as a cooling economy quiets their cash registers. Other categories that traditionally advertise in these publications, such as autos and liquor, are also bumpy. At prices that can climb to $120,000 for one full-page ad, every missing page hits the magazines hard.

Of course, the appeal of fashion and beauty magazines' September issues hasn't suddenly vanished. Those pages are still considered a must-buy for many advertisers wanting to pitch new car models, back-to-school shopping and fall fashions. And a number of tony brands are still ubiquitous.

"We have definitely the biggest fall budget we've ever had for advertising," says Alex Bolen, chief executive of Oscar de la Renta. Mr. Bolen says the designer increased its U.S. print media budget by 15% this year, including lavish spreads in the September issues of Hearst's Town & Country; Elle, which is part of Lagardère's Hachette Filipacchi Media U.S.; W; and Vogue. The ads featured items such as a $4,750 Goya handbag.

But in most cases, increased spending by advertisers such as Oscar de la Renta isn't covering the cuts by midtier marketers. Apparel retailer bebe stores took out four pages with In Style -- a magazine published by Time Warner's Time Inc. -- last September and none this September. Nordstrom's had a six-page spread in Elle last year to promote its "via C" clothing line but has nothing this year.

As with other segments of the magazine industry, advertisers are increasingly willing to yank ad spending at the last minute and are less inclined to make commitments far in advance. Most magazine executives aren't optimistic about a turnaround. "Everyone is facing 2009 cautiously," says Valerie Salembier, publisher of Hearst's Harper's Bazaar, which increased its September advertising take by 3%. "I'm nervous, and I think all magazine publishers in our field feel the same way, whether they admit it or not."

Corrections & Amplifications:

An earlier version of this story incorrectly implied Hearst's Marie Claire is a magazine that lost advertising pages this September.

Friday Fashion Pick: Baseball Game Date

It's inevitable you're going to get invited on a date to a baseball game (whether you're a fan or not). But the question that will probably come to mind next is "What am I going to wear?" That all depends on whether it's a day or evening game.

Day Game

For day you want to go casual but still showcase your style because you're on a date right. Keep it simple but not dull by pairing a day dress with a team hoody and flip-flops or cute flats. It's part boho and part sporty giving you that "I'm a low maintence kind of girl" (even if you're not) look. Just remember to keep the accessories to a minimal and carry a sleek black handbag or tote.

San Francisco Giants Women's Rib Full Zip Hoody by "Touch" by Alyssa Milano
$32.97 (sale) shop.mlb.com

Tie Dye Flare Tank Dress $98.00 bebe

Classic Flip-Flops $14.50 J.Crew

Night Game

The evening gives you a chance to add a little more sex appeal but don't over do it. You want to wear an outfit that will feel comfortable during the game or after (you never know you may end up going out for dinner and drinks later on).

You want to look glamorous without it looking like you spent hours getting ready or that you are too high maintence to enjoy the game. To look sexy casual wear a sexy top and jean with comfortable heels and carry a clutch. Don't forget to take a jacket, the evenings are starting to get chilly.

Katharina Trench Jacket $32.80 Forever21

Free People Olive Jersey Knit 'Mayan' V-neck Tank $53.00 Bluefly.com

Essential Jeans $52.00 (sale) Gap

Stuart Weitzman 'Delovely' Sandal $280.00 Nordstrom

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Thursday, August 14, 2008

My Life: Food and Fundraisers

Today just seemed to fly by. Right now, I'm re-editing a press release that I'm going to send out tomorrow. I'm a little excited because tonight I'm going to a private fundraising gala for a friend's new charity. I can tell how excited and nervous she is about it. I'm sure once her charity launches it will do just fine. I'm going to try to squeeze in some time at the gym this afternoon you know just to make sure I look nice and tone in my dress.

If you read my blog you can pretty much tell beside the fact I love fashion that I'm a foodie. I love to cook as well as go out to restaurant. I'm always looking for a new cookbook or new recipe. to try. One recipe that I've cooked recently is One I picked up the other day is "The Comfort Table" by Katie Lee Joel. The recipes seem pretty easy to do even if you're not regularly seen in the kitchen.

As I look at the clock I better return any last minute phone calls and get ready to head to the gym.

Bye for now

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BCBG Max Azria Fall 08 RTW

Beige or brown does not equal boring with this collection. The BCBG Max Azria collection is sophisticated but without being so straight-laced by adding fun and flirtation with ruffles, belted coats and dresses plus sexy and daring with all the lovely mini dresses.