Tuesday, October 16, 2007


NEW YORK, October 2007 – Maybelline New York Worldwide announced today that Julia Stegner, the stunning German supermodel and media star, has become Maybelline’s newest spokesperson. She joins Maybelline New York’s prestigious roster of A-list celebrities including Christy Turlington, Erin Wasson, Adriana Lima, and Zhang Ziyi.

In true fairy tale fashion, Julia was discovered in 1999 by a modeling agency in Munich while she was still in high school. During a trip to Paris with her mother after graduation, Julia met with major fashion houses who convinced her to pursue a full time modeling career. After opening the Autumn/Winter Yves Saint Laurent show in Paris in 2003, she went on to shoot their campaign. Shortly afterwards, she shot the cover of Italian Vogue with the immensely talented Steven Meisel. Julia quickly became a sought after model, gracing, one after the other, the covers of countless prestigious magazines including Italian Vogue, French Vogue, Japanese Vogue, German Elle and I-D Magazine to name only a few. Always close to her family and friends in Munich, she maintained her home base in Germany and traveled frequently for work. During her visits to New York she grew to love the city and moved there two years into her career.

Julia is a perfect addition to Maybelline New York’s amazing team of spokesmodels: incredibly fresh, beautiful and cosmopolitan, she is also very smart, well-spoken and involved. In May 2006 Julia traveled to Sierra Leone as a good-will ambassador for Unicef. Her trip was documented by German Vogue in order to help raise awareness for the cause. Julia continues to remain involved with Unicef and plans to deepen her involvement to raise money for children in need.

“We are thrilled to have Julia Stegner join our Maybelline New York family of spokespeople,” says Cheryl Vitali, Senior Vice President – Marketing, Maybelline New York * GARNIER. “Julia embodies the spirited, confident energy that is Maybelline New York. We’re looking forward to working with her on many campaigns for the brand.”

Julia is extremely excited to be joining Maybelline New York because of her early memories of the brand as one represented by super models and which made some of the first cosmetic products she ever used. "Growing up I always used Maybelline products. My first mascara was Great Lash which was a favorite of all of my friends at the time and which I am still using today." Julia is honored to become part of the brand legacy and to be a “Maybelline girl".

When she is not traveling the world for work or charitable involvements, Julia can be spotted playing basketball, her favorite sport, on the outdoor courts in New York, or riding her bicycle in her East Village neighborhood.

Julia has also appeared in campaigns for Ralph Lauren, Hugo Boss, Dolce & Gabbana and many others. She has also collaborated with the world’s most renowned fashion photographers including Mario Testino, Patrick Demarchelier, Peter Lindbergh, Craig McDean, Inez and Vinoodh, Steven Klein, Mert and Marcus, and David Sims.

Julia will make her sensational television and print debut for Maybelline New York in February 2008.

About Maybelline New York
Maybelline New York is the number one cosmetic brand in the U.S. and globally and is available in over 90 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on trend expertise to create accessible cosmetics with a cool, urban edge. For more information, log on to http://www.maybelline.com/ for the latest news on product introductions, seasonal trends and advice from Maybelline New York’s online beauty advisor.


Tracy Matland
411 Lafayette St, 5th Floor
New York, NY 10003
Main: 212.679.2233

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