Tuesday, July 6, 2010

What Were They Thinking: DC Comics Changing Wonder Woman's Costume

Seriously, what was DC Comics thinking when they decided to change Wonder Woman's iconic suit (above) to the new less than heroic version (below)? As a comic book fan and a fashion-forward kind of girl, I really don't see how putting WW in the new suit is going to generate new sales as well as new fans. The new suit will be featured in Wonder Woman's milestone #600 issue.

(Click image for a better view)

From a business and marketing stand point, the new suit makes Wonder Woman seem boring and less than unique. Where's the selling point? The new design looks like something that could of been a temporary costume during the 80's instead of a new look for the character. Hopefully the executives over at DC will change their minds and go back to the iconic suit.

Not content with just changing her costume, DC also decided to retcon or change her origin story. According to the Wall Street Journal, she will now be an amnesiac refugee from a devastating attack on the Amazonian haven of Paradise Island. Geekosystem.com compares her new origin with that of Superman's.

Here is her new background story (found on geekosystem.com): The Gods, for reasons of their own but which may have something to with their survival and perhaps the survival of Earth itself, have changed the timeline. In the new timeline, years ago the Gods removed their protection from Paradise Island, and left it vulnerable to attack. And attacked it was. Led by a dark figure, a veritable army descended upon the Island, equipped with weapons that could kill even the Amazons. Outgunned, doomed, Hippolyta gave over her three-year-old daughter to a handful of guardians who spirited her away as Hippolyta led one last desperate battle against the forces that had come to destroy all she had created. In that final battle, she and most of the Amazons were killed, though some managed to escape.

What do you think of the new outfit? Love it or Loathe it?

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