Thursday, October 22, 2009

Namaste: Holistic Select® Empowers Pet Owners To Unlock a Higher Level of Health for Dogs and Cats

Holistic pet food made with nature's power ingredients

TEWKSBURY, Mass., Oct. 21 -- For those who embrace a holistic philosophy to reach a better quality of mind, body and spirit, there is now a dog and cat food available nationwide so they may extend the same approach to their pets: Holistic Select® with Select Actives(TM) - Nature's Power Ingredients.

Designed for the pet owner who believes it is in her power to achieve a healthier and longer life for herself and her family, Holistic Select recipes include unique, functional ingredients found in nature. With Holistic Select, pet parents are empowered to help prevent health problems in their pets before they start. Just as Hippocrates advised long ago, "Leave your drugs in the chemist's pot if you can heal your patient with food."

With their innovative and exclusive Select Actives, Holistic Select recipes have the power to positively impact a dog or cat's health not just today but for the long term too. Select Actives are a combination of enzymes, probiotics, live micro-organisms, botanicals and phytonutrients that work synergistically. Together, these powerful ingredients are known to activate a higher level of health for pets at every life stage -- from puppies and kittens to seniors:

Direct Fed Microbials (DFM) & Enzymes -- To aid in digestion and the absorption of nutrients.

Sequestered Mineral System (or SQM) -- A unique, natural process to get the most benefit from added nutrients.

Phytonutrient PowerPack -- A combination of powerful antioxidants to keep cells healthy and protect the body from stress and disease.

Omega Health® Fatty Acid Blend -- A special blend of Omega 3 and Omega 6 fatty acids which play a vital role in supporting healthy skin and a glossy coat.

A complete line of canned and dry foods for cats and dogs, Holistic Select also carefully selects ingredients like duck meal, cranberries and yucca schidigera that not only satisfy hunger but consider all of a pet's needs, including allergy prevention, a healthy skin and coat, proper digestive health, and clean teeth.

New to the Holistic Select line is a dry food developed just for active and growing puppies: Nourish Puppy Health Anchovy, Sardine & Chicken Meals Recipe. It features the enhanced levels of premium proteins, fat and calories that growing puppies need combined with Holistic Select's unique Select Actives. And with the additional benefit of guaranteed levels of natural DHA that support brain development, puppies dining on Holistic Select Nourish Puppy Health will grow up smart and strong.

With the addition of Nourish Puppy Health, Holistic Select now offers a complete line of puppy recipes with Large and Giant Breed Puppy Health and Small and Mini Breed Nourish Puppy Health recipes addressing the size considerations of these breeds.

"My puppy Kenya is doing so well on Holistic Select that I would never consider feeding her anything else. Her coat is luxurious. Her eyes are as clear as they can be and she is full of energy. Her muscle tone is so dense and defined; she is the picture of health, and I attribute most of that to what I am feeding her," said Toby F.

"We know that those who embrace a holistic lifestyle care deeply about the food they feed their pets," said Tim Callahan, CEO of WellPet. "We designed Holistic Select to meet the critical standards of these pet owners, who believe it's in their power to achieve a better, healthier and longer life for their dogs and cats."

Holistic Select offers a wide variety of canned and dry products that cater to every pet's specific nutritional needs. The line's eye-catching and distinctive color palate features a mandala with a dog and cat placed squarely at the center, as if in an energy burst. The logo represents that the animal's health is most important in creating the Holistic Select recipes.

The Holistic Select website has also been relaunched to appeal to holistically-minded consumers and offers even more opportunities for them to interact and share with the brand through the Holistic Pet Community. The new website centers on Holistic Select's distinctive new look and color palate, and provides more detailed information about Holistic Select including an interactive ingredient dictionary. The company plans to roll out new tools in the coming months. The site is now more intuitive and educational, easier to use, and most importantly, makes it easier for visitors to find what they are looking for and more likely to discover and learn new things as well.

Holistic Select is available nationwide in independent pet specialty stores. To find an authorized Holistic Select retailer, please visit

Holistic Select® -- Beyond Natural, Beyond Holistic, Holistic Select.

For dedicated health and nutrition activists, Holistic Select is a super premium pet food that goes beyond natural. With a foundation of premium proteins, fats and carbohydrates and carefully chosen Select Actives(TM) -- known as "Nature's Power Ingredients" -- like enzymes, live micro-organisms, botanicals and phytonutrients, Holistic Select provides the power to unlock a higher level of health for pets. Holistic Select food and snacks have no added artificial colors, flavors or synthetic preservatives. Holistic Select is sold in pet specialty stores across North America. Visit: to learn more.

WellPet -- At The Heart Of All We Do

WellPet is home to a portfolio of premium natural pet food brands including Wellness®, Old Mother Hubbard®, Eagle Pack® and Holistic Select®. In bringing together Old Mother Hubbard and Eagle Pack, two companies with a long history of delivering on the promise of doing whatever it takes to make the healthiest natural products for pets and over 100 years of combined experience in the natural pet food market, WellPet delivers an unwavering commitment to nutritional innovation and product quality. The company promises that "Your pet's wellbeing is at the heart of all we do, that's why we do whatever it takes to make the healthiest natural products for the pets that depend on us." WellPet products are sold in pet specialty stores and natural food stores across North America and internationally. For more information, please visit or call 1.800.225.0904.


Danielle said...

Well written blog. I had no idea that holistic products were available for dogs. I think that it is really good that there are all natural holistic products available for pets. I truly believe the food that we consume can prevent health problems before they start. Not only is it beneficial for the health of our animals to consume these holistic products,it’s also better for our environment.

Lifestyle Guru said...

I have two dogs and I try to find food that is healthy for them. I haven't tried this brand yet but I was thinking about it, since one of my dogs is getting older and I want to give her a more healthier option.