Rachel Roy Unveils Pop-Up Store

Opens For a Limited Time in New York City's SoHo Neighborhood

NEW YORK, Sept. 9 -- Rachel Roy, a division of Jones Apparel Group, Inc. (NYSE: JNY), announced today the opening of a pop-up store to celebrate the launch of the new Rachel Rachel Roy diffusion line.

The 1,900 square foot store will house select product from the Rachel Rachel Roy collection including sportswear, footwear, handbags and jewelry. The store design will include vintage dress forms throughout the space and an area dedicated to graffiti panels designed by renowned tag artist SenOne

Founder and artistic director Rachel Roy said, "I love creating a story through an environment. A pop-up store not only allows me to do just that for my secondary collection, Rachel Rachel Roy, but it gives me the opportunity to showcase the collection while getting first hand feedback about the collection from my girls. I have always loved working directly with my customer."

The store will be open to the public for a limited time at 111 Spring Street (between Mercer and Greene) in New York City's SoHo neighborhood beginning September 9th through September 16th from 11am - 8pm, Monday to Saturday and 10am-8pm on Sunday. A series of special events are scheduled during the week that the store is open.

As part of the special event schedule, the store will be participating in Fashion's Night Out, the VOGUE Magazine initiative being held on September 10th encouraging stores to stay open until 11PM to promote stimulation to the economy. The evening will be hosted by Grammy Award winning singer/songwriter Estelle, music by DJ Lady Bunny, custom graffiti creations by SenOne and treats from a vintage Good Humor truck. Part of the evening's proceeds will benefit New Yorkers For Children and attendees will be able to sign a custom graffiti panel to show their support for the charity. Rachel is a dedicated member of the organization's Friends Committee, which supports NYFC's efforts to help youth in foster care in New York City.


Other special events include:

- Friday, September 11th: Product sampling by Baked by Melissa

- Saturday, September 12th: Airbrush tattoo artistry and product sampling by Pinkberry

- Sunday, September 13th: Illy Issimo product sampling


The new Rachel Rachel Roy collection features affordable contemporary sportswear, footwear, handbags and jewelry. The collection is available exclusively at select Macy's stores and online at macys.com/rachelroy and rachelroy.com. You can become a fan of Rachel Roy on Facebook or follow her on Twitter.


About Jones Apparel Group, Inc.

Jones Apparel Group, Inc. (www.jonesapparel.com) is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores and through its e-commerce web sites. The Company's nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, footwear under the Dockers Women brand licensed from Levi Strauss & Co., and apparel under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC.

Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone, with select manufacturers of women's and men's products which the Company does not manufacture. For more than 30 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.


About Rachel Roy's Collections

Launched in spring 2005, the Rachel Roy New York collection embodies effortless glamour, and is sophisticated with a modern edge. In 2007, Rachel Roy was inducted as a new member to the Council of Fashion Designers of America. The Rachel Roy New York collection is available at Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, rachelroy.com and select specialty stores worldwide. The affordable contemporary Rachel Rachel Roy collection debuted in August 2009 and includes sportswear, footwear, handbags and jewelry. The collection is available exclusively at select Macy's stores, macys.com and rachelroy.com. For more information, please visit www.rachelroy.com.


Forward Looking Statements

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. All statements regarding the Company's expected financial position, business and financing plans are forward-looking statements. The words "believes," "expect," "plans," "intends," "anticipates" and similar expressions identify forward-looking statements. Forward-looking statements also include representations of the Company's expectations or beliefs concerning future events that involve risks and uncertainties.

A further description of these risks and uncertainties and other important factors that could cause actual results to differ materially from the Company's expectations can be found in the Company's Annual Report on Form 10-K for the year ended December 31, 2008, including, but not limited to, the Statement Regarding Forward-Looking Disclosure and Item 1A-Risk Factors therein, and in the Company's other filings with the Securities and Exchange Commission. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such expectations may prove to be incorrect. The Company does not undertake to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.


Source: Jones Apparel Group