Friday, October 3, 2008

New Career Coaching Service Targets Marketing and Advertising Executives

Unique and personalized job search strategies, designed to help executives land next professional position.

New York -- GetWorking, a specialized job coaching service based in New York City, recently launched with the goal of coaching laid-off executives, those stuck in their job searches, and professionals returning to the workforce. It's a unique coaching service for the marketing and advertising community. GetWorking's streamlined and personalized coaching service is led by GetWorking Advisors, experienced marketers as well as job search mentors.

Heather Frayne, founder of Direct Marketers On Call, Inc., developed GetWorking to fill a much-needed niche in the job coaching industry. With more than 20 years of successfully placing marketing and advertising professionals, Frayne and her team know precisely what hiring managers are looking for, their hot buttons and turn-offs, as well as the market trends, challenges and issues. It is this specific insider's perspective, knowledge and insight that GetWorking Advisors provide to those confronting the workplace head-on.

"In today's ever-changing, complex marketplace and business climate, executives are recognizing the need to be more realistic, focused and prepared," said Frayne. GetWorking is based on the premise that working professionals have the foundation for their own successful career path. "We're experts at helping executives take a closer look at their strengths and accomplishments, and then develop targeted job search strategies, which will guide them towards landing their next job," Frayne adds.

About GetWorking:

GetWorking LLC was established by Heather Frayne, founder of Direct Marketers On Call, Inc., to offer personalized job coaching for the marketing and advertising professionals who are stuck in their job searches. Under the Direct Marketers On Call umbrella, Frayne had set up DMOCoaching in 2002 to focus on the career guidance and executive coaching that so many job seekers requested. But by 2008, the time was right to establish GetWorking as a stand-alone business with its own self-assessment tools, evaluation tactics and coaching philosophy.

For more information on GetWorking, contact 212.741.5101 or visit


No comments: