From a marketing point of view I like this commercial because the Dolls are known for being in great shape and Bally's is one of the most recognized gyms it seems like a no brainer that the two shold work together. They are promoting a healthy lifestyle change of exercising and getting in shape.
What I don't like about these Caesars Windsor Casino commercials is how they give the impression that to attain the life you want visit Caesars Windsor Casino. It's like saying you're not even remotely cool unless you gamble here. With this type of marketing you run the risk of turning off you target market.