Friday, June 15, 2007

Style and Focus News Bites

** To make things even worse for the jailed heiress, ParisExposed.com has re-opened for business according to World Entertainment News Network.

** Pepsi Introduces a New Drink in Japan. The drink is Pepsi Ice Cucumber, a new soda based on the veggie. The drink doesn't actually have any cucumber in it, but has been artificially flavored to resemble "the refreshing taste of a fresh cucumber," said Aya Takemoto, spokeswoman of Japan's Pepsi distributor, Suntory Ltd. The mint-colored soda is on sale just for the summer and only in Japan (Washington Post).

** Lancôme Kicks Off Brand-Awareness Campaign. Lancôme plans to play to its strengths in coming months with initiatives intended to shore up its treatment and fragrance businesses, while boosting its presence on the Internet (WWD).

** Lack of affordable housing close to work is making it harder for businesses to hire and retain entry- and mid-level workers, according to a new Urban Land Institute survey.

** A Business Week article, " Wal-Mart's Latest Ethics Controversy" is fastly becoming one of the top stories that is being e-mailed.

** L’Oréal to Launch First Professional Skincare Brand. The Professional Products division of French group L’Oréal, is finalizing its first skincare offer, due to launch by the end of the year.

** According to the Associated Press, Kellogg Co., has agreed to raise the nutritional value of it's cereal and snacks it markets to children. The company also will not promote certain foods in TV, radio, print or Web site ads that reach audiences at least half of whom are under age 12.

Kellogg also announced that it will continue to refrain from advertising to children under age 6, and will not do the following in the future:
* Advertise to children any foods in schools and preschools that include kids under age 12.
* Sponsor placement of any of its products in any medium primarily directed at kids under age 12.
* Use branded toys connected to any foods that do not meet the nutrition standards.
* Use licensed characters on mass-media ads directed primarily to kids under 12 or on the front labels of food packages unless they meet the standards.

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