Monday, January 22, 2007

ABC Family Introduces a New Family Show

by Lifestyle Guru

(photo credit: ABC Family)

With the brewing controversy of a lack of diversity on network television. ABC Family has created a new family show, Lincoln Heights (on Monday nights, check your local listings). The show centers on an African-American police officer and his family moving back to the father's old neighborhood. In the beginning of the show the whole family each deal with the transitional issues of moving to their new neighborhood.

This is a great family show and after seeing the first two episode. I would consider this a hit show, hopefully ABC will continue to promote the show to attract viewers.

According to research, in 2006 ABC Family was available to more than 89 million US homes (advertising age cable guide April 2006). Which gives them a nice window of opportunity. In my opinion, ABC Family will have an advange over the other networks because they will be tapping into a much ignored viewer.

Currently, the CW network is the only station that has shows geared to people of color with the shows Everybody Hates Chris, All of Us, Girlfriends and The Game but those shows are all comedies. The CW network is not without it's own share of controversy from only showing the "Black" shows on Monday night instead of filtering them throughout their weekly program schedule. Since, Lincoln Heights is a dramatic show ABC Family has a chance to capture a whole new audience again if they continue to promote it.

For more information about Lincoln Heights go to: abcfamily.go.com/lincolnheights.



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2 comments:

Anonymous said...

I've really been enjoying Lincoln Heights. My godson and I watch it, it's cool to see a quality show that has a family oriented message. Thumbs up from me.

Book Girl said...

I hope it's brought back for a second season.