Press Release: PEOPLE StyleWatch: September 2012 Issue

NEW YORK, Aug. 29, 2012 -- It's the September issue of PEOPLE StyleWatch and it's our biggest issue ever! Gracing the cover is the fresh and stylish, Emma Stone. Dressed up or down, the star of The Amazing Spider-Man is always in fashion.

Her stylist Petra Flannery dishes on some of Stone's top outfits. "Emma likes to try unexpected pieces," says Flannery of the star's red carpet style. "Confidence is the key to pulling them off." As for Stone's street style, Flannery tells StyleWatch, "Emma says she's most comfortable in jeans and a T-shirt." For much more on Stone's different looks and where you kind find similar looks, for less, check out the September issue!

10 Fall Must-Haves! Get ready to wow in the hottest trends of the season – sparkle in brocade, glossy patent leather and so much more.

1. Hunter Green: This rich color makes a statement on clothing, shoes and bags.

2. Ankle-Strap Heels: Updated with pointy toes, this leg-lengthening style is having a major moment. 

3. Military Details: Embossed buttons, epaulets and sharp tailoring are everywhere.

4. Trumpet Hems: The flouncy shape is a fun twist on spring's peplum trend.

5. Dome Bags: Rounded top-handle carryalls are sophisticated and functional.

6. Brocade: This ornate fabric is perfect for dressing up, but on more casual pieces or paired with jeans and flats, it's chic and unexpected.

7. Jeweled Necklaces: These dramatic styles punch up any outfit, day or night.

8. Shift Dresses: In graphic patterns, bright colors and more, this loose silhouette is both stylish and easy to wear.

9. Voluminous Coats: Wear these trendy styles anytime – opt for fitted clothes to create a cool contrast.

10. Patent Leather: Try just a hint on pumps or a shirt collar, or go all out in a head-turning piece of clothing.  
                                                                                    
5 Fall Beauty Trends: These of-the-moment looks are both fresh and dramatic! StyleWatch shows you how to make them work.

1. Rosy Cheeks: Flirty colors are incredibly feminine and wake up every skin tone.

2. Wine-Red Lips: A dark tone is an edgy yet sophisticated way to wear red.

3. Earthy Eye Shadows: Tan, brown and bronze are super versatile – subtle enough for day, dramatic for a night out.

4. Bold Eyeliner: Black liner instantly glams up eyes – plus, it's practically goof-proof.

5. Dark Blue Nails: Chic shades of sapphire and navy modernize your manicure.

PLUS 4 More We Love! Blue Eye Makeup; Burgundy Nails; Bright-Red Lipstick; Radiant Skin.  

Shop YOUR Style: Whether your look is cool, classic or glam, we have the perfect new trend for you to try.

1. Leather & Lace (Cool): Tough but romantic, this mix is totally modern. Combine sleek dresses, delicate tops, bold accessories and more for an edgy-pretty contrast.

2. Equestrian (Classic): This relaxed yet polished look is everywhere for fall. Go for timeless dresses, silky shirts, riding boots and more in a neutral palette with rich details.

3. Embellishment (Glam): Sparkly, oversize adornments feel bold and fashion-forward. Choose a single standout piece, from an eye-catching top to a glitzy skirt, and wear it day or night. 

People StyleWatch is dedicated to making fashion and beauty trends accessible, affordable and fun. First launched as a special newsstand extension of PEOPLE in 2002.

People StyleWatch is published 11 times a year, with a guaranteed circulation of 800,000 and reaches 5.6 million readers each month. PeopleStyleWatch.com is the #1 style magazine website reaching 3 million unique visitors and averaging 150 million pageviews each month with content that is refreshed throughout the day. Every day on PeopleStyleWatch.com you'll see the latest looks from the red carpet and get the latest scoop on trends, as well as tips on fashion, beauty and shopping.

DC Comics Digital Graphic Novels Exclusively Offered for Amazon's Kindle Fire

BURBANK, Calif., Sept. 29, 2011 - DC Entertainment, the first publisher to offer more than fifty comic book titles on the same day in digital and print, is now taking the world of digital books by storm. The comic book giant has worked with Amazon to bring 100 of its original graphic novels exclusively to Amazon’s newly announced Kindle Fire, including best-selling graphic novels WATCHMEN, BATMAN: ARKHAM CITY and SUPERMAN: EARTH ONE, which are available for the first time digitally.

“We’re thrilled to work with the leader in digital books to bring many of the world’s most beloved and best-selling graphic novels to Kindle readers,” stated Jim Lee, co-publisher of DC Entertainment. “We’ve learned from the success of DC Comics – The New 52 that making our graphic novels available whenever and wherever our readers want is critical to the future growth and health of our publishing businesses–both in print and digital format.”

“We’re excited that DC Entertainment has made 100 of their graphic novels available for customers to read exclusively on our just-announced Kindle Fire,” said Russ Grandinetti, Vice President, Kindle Content. “Some of these graphic novels, including ‘Watchmen,’ the bestselling — and considered by many to be the greatest — graphic novel of all time, have never been available before in digital format, and we think customers will love them.”

DC Entertainment graphic novels will be available to Kindle Fire customers. WATCHMEN and SUPERMAN: EARTH ONE are available for pre-order now in the Kindle Store (www.amazon.com/kindlestore) and readers can soon purchase other DC Entertainment graphic novels.

The following 100 DC Entertainment titles will be available in the Kindle Store, with more titles to be added in the near future.

All Star Superman
All Star Batman & Robin, The Boy Wonder, Vol. 1
American Vampire Vol. 1
Batman and Robin, Vol. 1: Batman Reborn
Batman and Robin, Vol. 2: Batman vs. Robin
Batman and Robin, Vol. 3: Batman Must Die!
Batman and Son
Batman: Arkham Asylum
Batman: Arkham City
Batman: Hush
Batman: R.I.P.
Batman: The Black Glove
Batman: The Dark Knight Returns
Batman: The Long Halloween
Batman: The Return of Bruce Wayne
Batman: Year One
Blackest Night
Blackest Night: Black Lantern Corps Vol. 1
Blackest Night: Black Lantern Corps Vol. 2
Blackest Night: Rise of the Black Lanterns
Blackest Night: Tales of the Corps
Brightest Day, Vol. 1
Brightest Day, Vol. 2
Brightest Day, Vol. 3
Daytripper
Fables Vol. 1: Legends in Exile
Fables Vol. 2: Animal Farm
Fables Vol. 3: Storybook Love
Fables Vol. 4: March of the Wooden Soldiers
Fables Vol. 5: The Mean Seasons
Fables Vol. 6: Homeland
Fables Vol. 7: Arabian Nights (and Days)
Fables Vol. 8: Wolves
Fables Vol. 10: The Good Prince
Fables Vol. 11: War and Pieces
Fables Vol. 12: The Dark Ages
Fables Vol. 13: The Great Fables Crossover
Fables Vol. 14: Witches
Fables Vol. 15: Rose Red
Green Lantern Vol. 3: Wanted Hal Jordan
Green Lantern: Agent Orange
Green Lantern: Blackest Night
Green Lantern: Rage of the Red Lanterns
Green Lantern: Rebirth
Green Lantern: Secret Origin
Green Lantern: The Sinestro Corps War
How to Understand Israel in 60 Days or Less
Identity Crisis
Kingdom Come
MAD About Oscars
MAD About Superheroes
MAD About Superheroes
MAD About the 50′s
MAD About the 60′s
Marzi
Planetary Vol. 1: All Over the World and Other Stories
Planetary Vol. 2: The Fourth Man
Planetary Vol. 3: Leaving the 20th Century
Planetary Vol. 4: Spacetime Archaeology
Superman for All Seasons
Superman: Earth One
The Dark Knight Strikes Again
The Flash: Rebirth
The Joker
The League of Extraordinary Gentlemen (Vol. 1)*
The League of Extraordinary Gentlemen (Vol. 2 )*
The Sandman Vol. 1: Preludes & Nocturnes
The Sandman Vol. 2: The Doll’s House
The Sandman Vol. 3: Dream Country
The Sandman Vol. 4: Season of Mists
The Sandman Vol. 5: A Game of You
The Sandman Vol. 6: Fables and Reflections
The Sandman Vol. 7: Brief Lives
The Sandman Vol. 8: World’s End
The Sandman Vol. 9: The Kindly Ones
The Sandman Vol. 10: The Wake
The Sandman: Dream Hunters
The Sandman: Dream Hunters (P. Craig Russell)
The Sandman: Endless Nights
The Unwritten Vol. 1: Tommy Taylor and the Bogus Identity
The Unwritten Vol. 2: Inside Man
V for Vendetta
Watchmen
We3
Y: The Last Man, Vol. 1: Unmanned
Y: The Last Man, Vol. 10: Whys and Wherefores
Y: The Last Man, Vol. 2: Cycles
Y: The Last Man, Vol. 3: One Small Step
Y: The Last Man, Vol. 4: Safeword
Y: The Last Man, Vol. 5: Ring of Truth
Y: The Last Man, Vol. 6: Girl on Girl
Y: The Last Man, Vol. 7: Paper Dolls
Y: The Last Man, Vol. 8: Kimono Dragons
Y: The Last Man, Vol. 9: Motherland

*Available only in North America

Gap Takes a Piece of Its Downtown Los Angeles Denim Studio on the Road

Straight from West Pico Boulevard, 'Pico de Gap' Serves Up Unique Tacos From Local Chefs and a Dose of Premium Denim

SAN FRANCISCO, Aug. 10, 2011 -- Inspired by a late night team dinner at a food truck in Los Angeles, Gap is taking the vibe of its denim design studio on the road with a custom vintage taco truck. Launching today in four markets, Pico de Gap will serve custom menus exclusively "designed" by local chefs, including best-selling author Katie Lee in New York, Top Chef's Marcel Vigneron in Los Angeles, Top Chef's Ryan Scott in San Francisco, and Rick Gresh of David Burke's Primehouse in Chicago.

While food trucks have become a coast-to-coast craze, boasting everything from sushi and dumplings to street sweets and schnitzel, Gap is sticking with the "original" food truck that started the now nationwide trend. "The idea of Pico de Gap—and the taco truck used in our fall campaign 1969: L.A. and Beyond—came about one night when I was having dinner with our 1969 design team in downtown L.A.," said Seth Farbman, Gap's Chief Marketing Officer. "It's these types of everyday moments that shape who we are as people and inspire the product we design for our customers. We thought it would be an unexpected, engaging way to share a little more about ourselves and the experience we had that night."

To create an authentic aesthetic, each Pico de Gap truck was hand-painted and includes a replica of a vintage Gap ad and neon sign from the '70s. Customers can check out the latest 1969 fall denim styles on display while enjoying tacos for a $1.69. With proof of a same-day Gap denim purchase, the meal is free. Additionally, every customer will receive a coupon for $20 off their next Gap 1969 denim purchase and some lucky patrons will even receive a special coupon redeemable for a free pair of Gap 1969 jeans up to $90.00.

Gap's 1969 fall collection continues to demonstrate its commitment to bringing the same premium fabrics and fits as other premium denim brands at a much more accessible price point. Signature fits for women include the Legging Jean, High Rise Pintuck Trouser and Skinny Boot, while signature fits for men include the Drop Crotch Skinny, Slim Trouser and Slouchy Slim Rocker.

Pico de Gap Chefs

Fashion and food guru Katie Lee will satisfy New Yorkers with her broad range of culinary experiences, from serving as the food and lifestyle correspondent for the CBS Early Show to writing culinary features for an array of magazines. "Mexican culture and cuisine gets my creative juices flowing, so I can't wait to bring my spin on popular south-of-the-border flavors to the Pico de Gap truck! From food to fashion, my personal philosophy is all about the three C's: casual, comfortable, with a touch of couture—and Gap 1969 denim totally fits my style. I'm thrilled to collaborate with Gap to bring a fun and delicious taco menu to the streets of New York City," said Lee.

On the West Coast, Top Chef runner-up Marcel Vigneron of The Bazaar is the innovator behind the Los Angeles truck's imaginative cuisine. "Gap's 1969 line is all about classic American style – fresh, colorful and cool. That's what a taco truck is too—it's a mobile fiesta, a celebration of social eating, amazing food, and our melting pot of culture," said Vigneron. "I'm excited to showcase a more casual flare of cooking to the public, especially when it's at the helm of a cool taco truck!"

Additional Top Chef alum and restaurateur, Ryan Scott, will satiate the fashion foodies of San Francisco bringing expertise from his very own food truck 3-Sum Eats. One of Scott's delicious creations will consist of mole-braised brisket, pumpkin seeds, red onion marmalade, queso fresco and Mexican chocolate vinaigrette.

Culinary mastermind Rick Gresh, executive chef of David Burke's Primehouse, will bring his creativity and profound knowledge of fine cuisine from the dining room to the streets of Chicago. Patrons can indulge in a savory feast from a menu that includes farmer's market queso fundido and dry aged steak, chicken chorizo and pork belly tacos.

Each Pico de Gap truck will stop by music events, nightlife hotspots, festivals, farmers' markets and select Gap stores. To find out where the truck will head next, patrons can track the specific locations daily by following Pico de Gap on Twitter: Los Angeles (@picodegapLA), San Francisco (@picodegapSF), New York (@picodegapNY) and Chicago (@picodegapChi) and by visiting Gap's Facebook page: Facebook.com/gap.

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal year 2010 net sales were $14.7 billion. Gap Inc. products are available for purchase in over 90 countries worldwide through about 3,100 company-operated stores, about 175 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.

Treating Your Dog Doesn't Get Any Cooler with Frosty Paws!

Frosty Paws® Frozen Treats for Dogs Introduces New Frosty Paws Bites

OAKLAND, Calif., July 26, 2011 -- Frosty Paws Frozen Treats for Dogs are a one-of-a-kind favorite with dogs of all sizes. The ready-to-eat cups of doggie ice cream, made with high quality protein, vitamins and minerals and no sugar, are a wholesome choice for a snack. Dogs can fetch either an original (Vanilla) or Peanut Butter flavor for a cup of pure happiness.

Tails will be wagging even more this month with the introduction of Frosty Paws Bites. The cold, creamy treats are now available nationwide in the Original (Vanilla) and Peanut Butter flavors with a flavorful Vanilla Yogurt coating. They're a fun way to celebrate the good life dogs and their parents share, one little bite at a time.

"We've made it easier to treat your dog more often," says Diane McIntyre, Brand communications Manager. "One Frosty Paws Bite says 'good dog' in a very cool way."

Frosty Paws Bites are available in a 50-count package and can be found in the frozen snacks section of the supermarket at a suggested retail price of $4.99. Frosty Paws cups come in a four-cup carton with a suggested retail price of $3.99.

Dog lovers can also make cool connections on the new Frosty Paws Facebook page at facebook.com/frostypaws. Check out the upcoming photo and video contest and join in the conversations about our furry friends and their canine capers.

About Nestle USA:

Nestle Dreyer's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company. Nestle Dreyer's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States. For more information on the company, please visit www.nestleusa.com.

In the U.S., the Haagen-Dazs trademark is licensed to Nestle by General Mills.

JCPENNEY DEMONSTRATES THE POWER OF A PENNY TO SUPPORT LOCAL YOUTH

Company Launches “pennies from heaven” to Inspire Donations for Afterschool

Cause Marketing Campaign Debuts with Innovative Digital Experience and Backing from Design Partners Mary-Kate Olsen and Ashley Olsen




PLANO, Texas (July 20, 2011) — J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, JCPenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.

“Compelling national research reveals that one in four students in America is unsupervised between 3 p.m. and 6 p.m. each day. This represents more than 15 million kids who could benefit from the academic and social development opportunities that afterschool programs provide,” said Mike Theilmann, group executive vice president for J. C. Penney Company, Inc. and chairman of J.C. Penney afterschool. “With communities facing severe cuts in education and school resources, there’s never been a more important time to raise awareness of the afterschool issue and get our customers involved in helping to narrow the education gap.”

Marketing that Inspires Change
As the largest cause marketing initiative JCPenney has ever launched, pennies from heaven will have a prominent role in the Company’s overall back-to-school promotions. Created in collaboration with Momentum Worldwide, Saatchi & Saatchi New York and 360i, pennies from heaven leverages multiple touch points to engage the hearts and minds of American consumers. National and Hispanic advertising, which utilizes broadcast, print and online media, showcases youth in afterschool programs through themed ads representing “pennies for art,” “pennies for science” and “pennies for music” -- demonstrating the power of a penny to create new opportunities for learning. Promotions for pennies from heaven will run as an integral component to jcpenney’s Back-to-School “Daydreamer” campaign, which features dream-inspired doodles to reveal kids’ inner aspirations -- reinforcing the notion that through a collective call to action, jcpenney and its supporters can help shape the future for millions of America’s youth.

Purse for a Cause
Olsenboye designers Mary-Kate Olsen and Ashley Olsen are lending their support to the initiative by releasing a limited edition change purse available exclusively at jcpenney. Each purse will sell for $9.99 and 100 percent of the sale proceeds will be donated to the pennies from heaven campaign. “Every child should have the opportunity to be part of a positive and nurturing environment after school,” said Ashley Olsen. “Through the purchase of an Olsenboye change purse, customers can help support afterschool programs and impact a child’s life,” added Mary-Kate Olsen.

Generating Virtual Pennies for Real Donations
Prior to the official launch in stores, customers will be able to collect virtual pennies as part of a fun, interactive experience on jcp.com/pennies. This new microsite serves as a personalized social hub for supporters to learn more about the issue and get involved through various online activities that trigger a donation to afterschool programs. Once users collectively generate 100 million virtual pennies, jcpenney will donate $1 million to the afterschool cause. Elements of the pennies from heaven online challenge include:

■ sending a “lucky penny” to friends on Facebook using a customized application;
■ watching the pennies from heaven commercial video;
■ downloading the pennies from heaven ringtone;
■ liking JCPenney on Facebook or following JCPenney on Twitter and;
■ checking into a JCPenney store on Foursquare.

About jcpenney’s commitment to afterschool:

As the leading corporate advocate for the afterschool issue, JCPenney partners with leading afterschool organizations to make life-enriching afterschool programs accessible for working families. Through its legacy of supporting youth and charitable organizations such as the Boys & Girls Clubs of America, the Y, National 4-H, United Way and FIRSTâ Robotics, JCPenney formalized its commitment to the afterschool cause by establishing the jcpenney afterschool fund, a 501(c)(3) non-profit organization. Since its inception, more than $100 million has been distributed to afterschool programs across every JCPenney community thereby making it possible for more kids to spread their wings. For more information, visit www.jcp.com/pennies.

About J. C. Penney Company, Inc.:

J. C. Penney Company, Inc., one of America's leading retailers, operates over 1,100 jcpenney department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America’s families each year, the jcpenney brand offers a wide array of private, exclusive and national brands which reflect the Company’s vision to be America’s shopping destination for discovering great styles at compelling prices. Traded as “JCP” on the New York Stock Exchange, the $17.8 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders. For more information visit, www.jcpenney.net.

Nordstrom Opens New Store in Santa Monica, California

SEATTLE -- Leading fashion specialty retailer Nordstrom opened the doors to its new 122,000 square foot store in Santa Monica, Calif. Friday, Aug. 27th at Santa Monica Place. The three-level store features a great mix of clothing, accessories, shoes and cosmetics for women, men and children.

Customers can shop a well-edited selection of quality, luxury and designer fashion brands from progressive designers such as Alexander Wang, 3.1 Phillip Lim, Elizabeth and James, Halston Heritage, Current Elliot for Marni and Rag & Bone. To complement this offering, the store also offers Marc Jacobs, Jimmy Choo, and Dolce & Gabbana handbags, as well as footwear from Giuseppe Zanotti, Manolo Blahnik, Valentino and Burberry.

Nordstrom at Santa Monica Place also offers services to enhance the shopping experience. These amenities include in-store alterations and tailor shop, certified bra and prosthesis fitters, and Personal Stylist -- a complimentary wardrobe and shopping service. The store will also feature two food offerings: a Blue Stove restaurant and an espresso bar.

In advance of the store's official opening, more than 1,500 guests attended a sold out gala on Wednesday night hosted by Nordstrom. The event raised more than $150,000 for Chrysalis and Children's Institute, Inc. Actress Angie Harmon served as the event's honorary chair and customers enjoyed an intimate performance by Grammy-winning songwriter and entertainer Michael Buble.

Opening day began at 8 a.m. with the Nordstrom Beauty Bash. Shoppers learned about the newest cosmetics and fragrances for the fall season, and enjoyed complimentary skincare consultations and makeup lessons from Nordstrom beauty advisors. Customers were greeted inside the doors by lines of enthusiastically cheering employees when the store opened at 10 a.m.

"Our employees can't wait to serve customers here in Santa Monica and offer them a great shopping experience," said Marcille Hughes, Nordstrom Santa Monica Place store manager. "We are thrilled to join Santa Monica Place, which combined with Third Street Promenade is a great shopping destination."

Nordstrom, Inc. is one of the nation's leading fashion specialty retailers, with 196 stores located in 28 states. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 115 full-line stores, 78 Nordstrom Racks, two Jeffrey boutiques and one clearance store. Nordstrom also serves customers through its online presence at www.nordstrom.com and through its catalogs. Nordstrom, Inc. is publicly traded on the NYSE under the symbol JWN.

CONTACT:
Kristen Gonzales
Nordstrom, Inc.
(714) 376-5338

Serena & Lily Introduces Custom Upholstery Fabrics & Furnishings for the Home

SAUSALITO, Calif., May 18 -- Serena & Lily, the upscale linens and homewares company, is pleased to announce their latest collection for the home: a range of new signature upholstery fabrics and custom upholstered furnishings. The vast array of furniture pieces such as headboards, chairs, ottomans and benches can be paired with gorgeous fabrics, allowing customers to create a look that's all their own. The entire custom line is currently available for creation and purchase at www.serenaandlily.com.

Serena & Lily has partnered with Lee Industries on this furniture introduction. Lee was chosen based on their 40 year heritage in manufacturing top-quality furniture with a long-standing focus on using sustainable, earth-friendly manufacturing processes.

THE UPHOLSTERY: Serena & Lily introduces over 20 different fabric options in 3 grades that can be used with the new furniture pieces to add a traditional or modern flair to any room. All fabrics are also sold by the yard for $40-$60/yd and available to sample as a 4 x 4" swatch.

• Diamond Collection: A take on the traditional trellis pattern, the slight irregularity of the diamond brings a more organic quality and look, much like a block print. Available in the following six color schemes: Leaf, Bark, Black, Bone, Bisque & Fog.

• Jaipur Collection: Similar to the graphic nature of iconic Indian florals, the Jaipur fabric collection's repeating pattern is soft and appealing. Available in the following four color schemes: Coral, Bone, Bark and Celery.

• Spade Collection: A more ethnic fabric collection takes the inspiration from traditional Italian tile patterns with Mongolian design elements. Available in four color schemes: Fog, Clover, Navy and Maize.

• Gardenia Collection: Organic, graphic and crisp, this collection offers a modern floral theme. Available in four color schemes: Black, Navy, Blush and Bisque.

• New Solids: To round-out the range of signature prints and complement existing bedding collections, Serena & Lily also offers six new luxurious linen fabrics in a range of solid colors: Seaglass, Mist, Flint, Sand, Oat and Wheat.


THE FURNITURE: Serena & Lily presents 12 new furniture silhouettes crafted with sustainable materials and processes by Lee Industries using the new signature fabrics. Each piece offers hardware details such as turned-wood legs, metal casters or nailhead trim that can be tailored to the customer's preference. With simple point-and-click ease, customers can see any fabric on any piece of furniture using the online design tool at http://serenaandlily.com/custom-upholstery.

CHAIRS AND OTTOMANS:

• Amagansett Chair: Clean lines with a relaxed feel make this chair ideal for a summer cottage or a city loft. The long, straight skirt is left unwelted while cushions are wrapped in down blend for extra softness.

• Avignon Chair: The French deco-slipper chair is perfect for a vanity or small writing table. Given its petite size, these chairs would be lovely in the sitting area of any living room or master bedroom.

• Belgian Club Chair: With a European style and neat nailhead trim this piece is truly a classic. Crafted with a solid wood frame and eco-friendly materials and processes. The solid wood legs are offered in Natural, Dark Walnut or White to coordinate with the chosen upholstery fabric.

• Piccadilly Chair: With traditional button tufting this piece has a timeless appeal. The front turned-wood legs are on rolling casters and crafted with a solid wood frame and eco-friendly materials.

• Lucille Ottoman: The generous scale makes this tufted item a natural centerpiece. The ottoman features turned wood legs and displays just the right height for a one of a kind coffee table.

• Parker X-Bench: These simple stools add the finishing touch to any setting. Perfect in pairs opposite the couch or as a seat for a vanity or desk.


HEADBOARDS AND BEDS:

• Fillmore Headboard & Bed: This classic style has an elegant simplicity that works in every space, in every fabric. Available with or without nailhead trim and in sizes Twin-Cal King.

• Pondicherry Headboard & Bed: The impressive height and gorgeous curves of the Pondicherry make it a dramatic statement piece. Crafted with a solid wood frame and sustainable materials, this is the tallest bed frame Serena & Lily has to offer. Available with or without nailhead trim and in sizes Twin-Cal King.

• St. Germain Headboard & Bed: Classic club styling gives this traditional piece European flair. Its gently sloped silhouette makes it suitable with a wide range of decor. Available in sizes Full-Cal King.


* For pricing please visit www.serenaandlily.com


About Serena & Lily:

Lily Kanter met Serena Dugan in October of 2003 and the idea to form a new company blossomed within an hour of knowing each other. Serena & Lily officially launched in mid-2004 with baby and children's bedding and decor and quickly became a favorite of A-list celebrity moms such as Jennifer Garner, Jessica Alba, Nicole Kidman and Naomi Watts. The pair also authored a book on interior design titled Nursery Style (Chronicle Books, $19.95). Then in August 2009, Serena & Lily introduced bedding and decor for all rooms in the home, including the master bedroom.

Serena & Lily is under-girded by a strong social mission. In January 2010, Serena & Lily introduced World Repair Kit (Chronicle Books, $24.95). This kit is the ultimate guide to getting kids inspired to make a difference in the world. It's packed with quick facts and hands on activities that empower families to work together and get things done. Published by Chronicle Books, 100% of net proceeds benefit the Serena & Lily Foundation, which funds youth initiatives around the world.

To buy product online or find one of the 700 Serena & Lily retailers in the U.S. and Canada, please visit: www.serenaandlily.com. To follow Serena & Lily on Twitter and Facebook, please click on www.twitter.com/serenaandlily and www.facebook.com/SerenaandLily. And to learn more about co-founders Serena & Lily, please click on the following link to watch their story: http://www.serenaandlily.com/Inspiration/Inspiration-Behind-The-Scenes

Good Housekeeping Celebrates 125th Anniversary with May Collector's Issue Dedicated To 125 Years Of Educating, Advocating And Entertaining

Motivating the Next Generation of Influential Women, Cover Star Michelle Obama Speaks About Life in the White House, Her Marriage, and Her Role as Mom-in-Chief

May Anniversary Issue Available April 13

NEW YORK, April 7 -- For 125 years, Good Housekeeping has been the go-to resource for generations of women looking for practical strategies and solutions – from time-saving tips and delicious recipes to stylish, affordable fashion and beauty, advice about relationships and parenting; and valuable information about heath and wellness. In May, the leading women's service magazine devotes its 125th anniversary collector's issue to the women whose nerve, imagination and passion have changed history. The May anniversary issue is on newsstands April 13.

Editor in Chief Rosemary Ellis interviews First Lady Michelle Obama, who graces the cover, and is the ultimate inspiration for modern women and Good Housekeeping readers: as a wife and mother, she makes family time a priority, she balances an extremely busy job and still finds time to take care of herself, most notably with what she calls "killer" workouts, extra early in the morning.

The centerpiece of the May anniversary issue, "125 Women Who Changed Our World," celebrates women who have stood up for what they believed and initiated change, improving the lives of women forever. In honor of this anniversary feature, Good Housekeeping asked readers to select the top 10 women who deserved special recognition. The results for "America's Top 10" poll are, in order:

1. Oprah Winfrey: Queen of all media

2. Hillary Rodham Clinton: Secretary of State, former First Lady, former U.S. senator

3. Mother Teresa: Missionaries of charity founder

4. Rosa Parks: Civil rights activist

5. Eleanor Roosevelt: First Lady, U.S. delegate to the United Nations, human rights activist

6. Michelle Obama (May cover star): First African-American First Lady

7. Amelia Earhart: First woman to fly across the Atlantic

8. Princess Diana: Royal and humanitarian

9. Marie Curie: First woman to receive a Nobel Prize

10. Margaret Thatcher: First female Prime Minister of Britain


For the complete list of "125 Women Who Changed Our World," pick up the May issue on April 13 or visit: www.goodhousekeeping.com.

Balancing a rich heritage with a forward-looking attitude has made Good Housekeeping one of the most enduring and respected American brands. In addition to "125 Women Who Changed Our World," the May collector's issue is packed with special anniversary features for its 25 million readers, including:

• COVER STORY: "Michelle Obama is Finally Home": In her second year as First Lady, the Mom in Chief talks about overcoming her fears, keeping her marriage close, raising healthy kids, and her secret vice.

• "The Good Fight": Before there was an FDA, a Consumer Product Safety Commission, or regulatory law, there was the Good Housekeeping Research Institute, which began evaluating products and issuing consumer alerts in 1900. This feature highlights some of the Research Institute's most memorable moments of advocating and agitating.

• "GH Readers Through the Generations": Since 1905…1934…1982 – that's how long some readers have been enjoying the magazine. "GH Readers Through the Generations" reveals the surprising stories of how Good Housekeeping has made a difference in the lives of five families.

• "Stars in Our Eyes": Celebrity portraits and quotes that have appeared in the pages of Good Housekeeping over the years.

• "Inside the GH Test Kitchen": An up-close look at how the Good Housekeeping Test Kitchen creates and approves the recipes and food-related articles featured in every issue of the magazine.

• "I Would Still Wear That": Good Housekeeping found stunning looks from past issues that are still stylish today.

• GH FICTION CONTEST WINNER: "Layers of Love": Selected by award-winning author Jodi Picoult, the grand-prize winning short story, written by Lori Rader Day, explores the ties that bond families together.

The magazine's signature elements are integral to every issue throughout 2010, along with anniversary specials, marked by a gold "125" icon, including:

• "125 Best" series: The magazine's comprehensive lists of the "125 Best" parenting strategies, organization tips, 125 calorie snacks, etc.

• "Looking Back": archival pieces, from cartoons and jokes to fashion and beauty advice.

• Vintage Covers: Every month, the magazine will share a favorite vintage cover, highlighting some of the timeless illustrations and photography that has always been a part of our heritage.

• "On Your Mind": provocative, compelling or ironic readers' letters from years gone by that give today's readers an idea of what their "predecessors" were thinking.


About Good Housekeeping:

Founded in 1885, Good Housekeeping (www.goodhousekeeping.com) magazine reaches 25 million readers each month. The Good Housekeeping Research Institute, the consumer product evaluation laboratory of the magazine founded in 1900, is dedicated to improving the lives of consumers and their families through education and product evaluation. Before any advertisement appears in the magazine, it must first pass the Good Housekeeping Research Institute's evaluations, and thereby become eligible to display the Good Housekeeping Seal. Products that have earned the Good Housekeeping Seal carry a limited warranty: if the product proves to be defective within two years of purchase, Good Housekeeping will replace the item or refund the consumer. Readers can also interact with the brand with Good Housekeeping mobile (m.goodhousekeeping.com). In addition to its U.S. flagship, Good Housekeeping publishes 15 editions around the world. Hearst Magazines is a unit of Hearst Corporation (www.hearst.com) and is one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly-owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (73.8 million total adults, according to MRI, Fall 2009).

For more information about Good Housekeeping's 125th anniversary or the May collector's issue, please contact Kelly Carone Abdo at 212.649.2321 or kcaroneabdo@hearst.com.


SOURCE Good Housekeeping

Contest: Olive Garden Offers Guests Once-in-a-Lifetime Trip to Italy

Italian food lovers have the chance to win a trip to Culinary Institute of Tuscany


ORLANDO, Fla. (April 1, 2010) — Now through May 9, 2010, Olive Garden is offering Italian food lovers a chance to win a culinary tour of Italy and an insider's look at Olive Garden's Culinary Institute of Tuscany. The sweepstakes, co-sponsored by Olive Garden and Colavita® Extra Virgin Olive Oil, will reward:

- Four grand-prize winners with an eight-day guided trip for two to explore and discover the sights, sounds and tastes of Italian culture.

- 500 first prize winners will be awarded a $25 Olive Garden gift card.

For more than a decade, Olive Garden's Culinary Institute of Tuscany has served as a training ground for Olive Garden's chefs and restaurant managers. Located in a restored 11th-century village in the Chianti region, the Institute is where Olive Garden's chefs learn the secrets of great Italian foods – like how to combine fresh ingredients to create authentic meals they can share and enjoy with family and friends.

"At Olive Garden, we're committed to bringing our guests the great food and hospitality of Italy every time they join us," said Tim Rea, Senior Vice President of Marketing for Olive Garden. "Since the Culinary Institute of Tuscany opened 10 years ago, we've been able to more uniquely share that Italian experience, offering our sweepstakes winners a flavorful excursion to Italy and taking them beyond their neighborhood restaurant to where we gather our inspiration – the kitchens and marketplaces of Tuscany."

Highlights of the grand-prize trip include:

• Learning the essentials of authentic Italian cooking from master Italian Chefs Paolo Lafata and Romano Neri the Culinary Institute of Tuscany;

• Experiencing the local culture and cuisines of Rome, Florence, San Gimignano and Riserva di Fizzano, near Castellina in Chianti; and

• Exploring the Rocca delle Macie Winery to learn about the process of Italian wine-making through a wine tasting and pairings class.

Guests can enter to win at www.olivegardentriptoitaly.com. The sweepstakes accepts entries from March 15, 2010 through Sunday, May 9, 2010 at 11:59 p.m. ET.

About Olive Garden:

Olive Garden is the leading restaurant in the Italian dining segment with 715 restaurants, more than 87,000 employees and $3.3 billion in annual sales. Olive Garden is a division of Darden Restaurants, Inc. (NYSE: DRI), the world's largest company-owned and operated full-service restaurant company. For more information, visit Olive Garden's Web site at www.olivegarden.com.

Press Release: Say 'I Do' To Fun Drink Recipes For Bridal Showers

ROCHESTER, N.Y., March 29 -- Celebrating the bride begins long before she puts on the white dress and says "I do." The months leading up to the wedding, the most important women in her life -- mom, sisters, family and best girlfriends -- come together to throw a bridal shower. From the invitations to the food and drinks, everything has to be perfect, but doesn't need to cost a fortune. Simple, colorful and delicious mixed drinks can make any bridal shower memorable while staying on a budget.

Seagram's Escapes suggests forgetting the punch bowl and mixing it up. For a delicious twist on traditional party drinks, the hosts can whip up creative cocktails by using Seagram's Escapes flavors as a base, then adding spirits, juices and fresh fruit. Serving drinks in champagne, martini or wine glasses also makes for an extra special bridal shower touch.

Whether you're planning a bridal shower, bachelorette or engagement party, or just a night with the girls, the hosts can impress guests with these easy-to-mix drink recipes:


Blushing Bride (Watermelon Martini drink recipe)

Ingredients:
- One 11.2 oz. bottle Seagram's Escapes Jamaican Me Happy
- 4 oz. Watermelon Vodka
- Splash of Lime Juice

Directions:
1. Mix ingredients and Shake with ice
2. Strain into a chilled martini glass
3. Garnish with a lemon slice

Serves two


Couples' First Kiss (Sparkling Peach Lemonade drink recipe)

Ingredients:
- One 11.2 oz. bottle Seagram's Escapes Peach Fuzzy Navel
- 10 oz. Dry Sparkling Wine
- 6 oz. Lemonade

Directions:
1. Mix ingredients and Serve over ice
2. Garnish with a slice of lemon

Serves three


Honeymoon Horizon (Orange Pineapple Mojito drink recipe)

Ingredients:
- One 11.2 oz. bottle Seagram's Escapes Bahama Mama
- 4 oz. White Rum
- 8 oz. Club Soda
- 4 lime wedges
- 6 mint leaves

Directions:
1. Mix ingredients and Serve over ice
2. Garnish with an orange slice

Serves three


**Hostess Tips:

•Drink recipes can be easily increased to serve more guests by doubling or tripling ingredients.

•For easy serving, create any of the drink recipes above, pour into chilled glasses and set out on a serving tray. Guests can help themselves, while the cocktails serve as a colorful centerpiece at the same time.

•Consider printing out recipe cards with the drink recipes you serve for guests to take home as a bridal shower favor.


For more information and unique drink recipes, visit www.seagramsescapes.com. Become a fan of Seagram's Escapes at www.facebook.com/SeagramsEscapes. To view and subscribe to more news from Seagram's Escapes, visit http://www.pitchfeed.com/seagram'sescapes/18968.

About The Genesee Brewery:

The Genesee Brewery, based in Rochester, New York, is one of the largest and oldest continually operating breweries in the United States. The brewery makes the historic Genesee line of brands, Seagram's Escapes, as well as Dundee Ales and Lagers family of craft brands, which includes the Original Honey Brown Lager. The Genesee Brewing Company also manufactures beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies.

Please unwind responsibly.

Press Release: Payless ShoeSource Partners With Maesa Group to Launch New Line of Beauty Products Next Fall

New Beauty Line Extends Payless Business Into Beauty and Body Care Category

TOPEKA, Kan., March 8 -- Payless ShoeSource, the retailer well-known for democratizing the latest fashion, design and ideas in footwear and accessories for all to enjoy, today announced an alliance with Maesa Group, recognized as the most comprehensive "Beauty-on-Demand" product resource, to create a collection of new beauty and body care products to be available exclusively in about 1,500 Payless ShoeSource stores this fall.

The Maesa/Payless alliance is a multi-year arrangement; additional terms were not disclosed.

This move extends Payless' position beyond shoes, handbags and other accessories and into a new product category for the retailer. Payless expects to expand the new product offering beyond the initial 1,500 stores to additional stores in the future and said the new lines will be sold under two brand names: Zoe & Zac and Unforgettable Moments.

The forthcoming new products will include a range of body care and beauty items such as lotions, creams, butters and shower gels for body, hands and feet; fragrances and mists; color for eyes and lips; as well as nail polishes, among others. Like all Payless products, the new beauty merchandise will be available at a great price -- as low as $2.99 an item.

The new product lines follow on the 2009 success by Payless in extending its on-trend accessory offering in its stores, which now feature a complementary accessory collection each season including jewelry, belts, sunglasses, hats, scarves, gloves and more handbags, among additional seasonal items.

"Our shoppers have responded very positively to our initiatives to go beyond footwear and democratize fashion and design in accessories as well, and this is one step further to bring consumers beauty products," said LuAnn Via, CEO of Payless. "Our new beauty line will feature the latest ideas, colors, shimmers, scents and formulas in the beauty and body care category and give our customers additional items to complete their personal sense of style, as well as offer great gifting options -- all a great price."

The new beauty and body care collections are due in stores in early Sept. Payless said it expects to launch additional news surrounding the new line closer to in-store availability.

About Payless & Collective Brands, Inc.

Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of third quarter 2009, the company operated nearly 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com® at www.payless.com.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion®, Zoe & Zac(TM), the first-ever affordable green footwear brand, and designer collections Lela Rose for Payless, Unforgettable Moments by Lela Rose, alice + olivia for Payless, Christian Siriano for Payless and STLP x Airwalk, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®. Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.

Forward Looking Statements

This release contains forward-looking statements. The statements in this news release regarding expectations regarding beauty products, as well as other statements that are not historical facts, are forward-looking statements. The words "expected," "believes," and similar expressions are intended to identify forward-looking statements. Forward-looking statements are estimates and projections reflecting management's judgment based on currently available information and involve a number of risks and uncertainties that could cause actual results to differ materially from those suggested by the forward-looking statements. With respect to forward-looking statements, management has made assumptions regarding, among other things, customer spending patterns and customer acceptance of new product offerings. A variety of factors could cause actual results and experience to differ materially from the anticipated results or expectations expressed in forward-looking statements. Collective Brands believes these forward-looking statements are reasonable; however, you should not place undue reliance on forward-looking statements, which are based on current expectations and speak only as of the date of this release. Collective Brands is not obligated to publicly release any revisions to forward-looking statements to reflect events after the date of this release.

Press Release: Spring Essentials from the Runway to Your Closet

Prime Outlets Presents the 2010 Ultimate Guide to Spring Fashion Savings

BALTIMORE, March 8 -- Prime Outlets has partnered with stylist James Aguiar to show frugal fashionistas across the country how to take high-end designer looks from the runway to every day while shopping on a budget this spring season.

According to Aguiar, fashion expert and host of "Full Frontal Fashion," "Where D'Ya Get That?" and "Style Court," femininity is the inspiration behind many of this year's top spring trends.

"Classic, feminine sophistication is an underlying trend for many of the season's hottest looks," said Aguiar. "From soft, inviting colors to alluring ruffled detailing, the runways were filled with chic, elegant refinement."

Prime Retail's Senior Vice President of Marketing Karen E. Fluharty says that Prime Outlets teamed up with fashion expert Aguiar to show women how to work trends from the runway into their everyday wardrobes.

"Regardless of improving economic conditions, shoppers want to buy quality merchandise from leading designer and top brand-names at unbeatable prices," said Fluharty. "The outlets are the venue where they can access the spring fashion season's must-have items while remaining within budget."

At everyday savings of up to 65 percent off full retail prices, Prime Outlets' shoppers have complete access to style icons including Gucci, Michael Kors, J. Crew, Banana Republic, Gap, Coach, Victoria's Secret, Tory Burch, Polo Ralph Lauren and Saks Fifth Avenue OFF 5TH, among many others.

For a fresh, right-off-the-runway look sure to turn a few heads this season Aguiar and Prime Outlets suggest the following Spring Essentials fashion tips:

• Ravishing Ruffles - No longer considered overtly girly, ruffles are the accent piece of the season. Embrace this flirty trend by choosing a tiered, ruffled skirt or blouse with a soft ruffled accent. Maintain balance to your look by pairing ruffled pieces with tailored, structured pieces such as skinny jeans or a pencil skirt. Remember ruffles add volume so be sure to choose pieces strategically to highlight areas of your body you wish to emphasize.


• Neutral Knock-out - Elegant, soft and subtle, neutral shades including champagne, blush, beige, grays and putty color tones are a huge trend this spring. Pair nude dresses, particularly popular when it comes to achieving this pared-down look, with a delicate muted cardigan or jacket. The key to this classic, barely there trend is keeping it simple with pale layers and minimal jewelry, accessories and make-up.


• Peek-a-boo Pieces - Ever-fashionable and chic, working demure cut-out pieces into your wardrobe will add a subtle sexiness to any look. Edgy fashionistas should look for dresses with keyhole accents along the torso or back while those less daring may opt for cut-out accents or sheer inserts along the neckline or sleeves.


• Spring Satchel - Brightly-colored, large handbags and satchels are a must this spring. Look for one-of-a-kind, stylish workhorse bags that will take you from the office, to shopping, to a weekend getaway. Choose bags with ornate embellishments and hardware that are sure to make a statement.


• Flirty, Full and Fabulous - Short, full, just-above-the-knee skirts are all the rage this spring season. To pull off this effortlessly chic look, pair a short, full skirt with a fitted blouse, tight blazer or cropped jacket. In the early spring, pair skirts with black or colorful tights and heels for a relaxed, youthful look.


Check out www.primeoutlets.com/spring for videos of this season's hottest must-haves from James Aguiar and Prime Outlets.

About Prime Outlets:

Headquartered in Baltimore, Md., Prime Outlets owns and operates 22 outlet shopping centers in the U.S. and Puerto Rico. Spanning more than 8.2 million square feet throughout major United States markets and Puerto Rico, Prime Outlets is home to more than 400 leading designer and name-brands such as Gucci, Giorgio Armani, Burberry, kate spade, Michael Kors, St. John, Juicy Couture, Stuart Weitzman, Saks Fifth Avenue OFF 5TH and Neiman Marcus Last Call. The company's retail outlets serve major markets including Orlando, Pittsburgh, Washington, D.C., Austin/San Antonio, Texas and Williamsburg, Va., among many more. The company currently has two new ground-up projects in development: Prime Outlets – Grand Prairie, serving the Dallas/Fort Worth metro area, and Prime Outlets – Livermore Valley, serving the San Francisco Bay region. On December 8, 2009, the company entered into a definitive agreement with Simon Property Group to acquire its portfolio of outlet center properties. The transaction is expected to close late in the second quarter of 2010. For more information, please visit www.primeoutlets.com.

Jessica Simpson Set to Travel Around the World to Find 'The Price of Beauty' in a New Original Series on VH1

VH1 New Original Series Set to Premiere on Monday, March 15th at 10 PM ET/PT*

Catch a Sneak Peek of the Premiere Episode on VH1.com Beginning Friday, March 12

LOS ANGELES, March 1 -- No matter where you are in the world, chances are, you know that Jessica Simpson is no stranger to the spotlight. Her hit pop and country songs, movies, television and eponymous collection of shoes, clothes, bags etc. have helped to keep her in America's eye, but we all know Jessica for more than just her career achievements. Jessica has been followed, studied and scrutinized since she released her first hit single at the age of 19. Now, Jessica turns the tables on our culture and cultures all over the world in her new original series on VH1, "Jessica Simpson's The Price of Beauty." The series is set to premiere on Monday, March 15 at 10PM ET/PT.*

In the new VH1 docu-series, produced by RDF USA ("Wife Swap", "Secret Millionaire"), Jessica travels to Japan, Thailand, France, Brazil, Uganda, Morocco, and India then back home to Los Angeles to meet every day women and some local pop culture icons. She examines the local fashions, dietary fads and beauty regimes and even participates in some extreme practices in order to reveal what constitutes beauty in these foreign cultures.

Viewers can catch a sneak peek of the season's first episode on VH1.com on Friday, March 12. Subsequent episodes will be available on VH1.com the morning after they air. Additional video content from "Jessica Simpson's The Price of Beauty" including extras from each episode will be available on VH1.com and on VH1 Mobile throughout the season.

VH1 has teamed up with Operation Smile, who are featured in several episodes of the series, to encourage consumers to share their smile to create a smile mosaic and raise money to give children all over the world the smile they deserve. All smiles collected via mobile messaging, online uploads and street marketing will become part of a mosaic composite featuring photos from "Jessica Simpson's The Price of Beauty." The mosaic will live online at VH1smile.com. People can also send a photo of their smile using their mobile phones using the code 80366. For every smile shared, $1 will be donated to Operation Smile by VH1 up to $10,000. In addition, consumers will be encouraged to donate to Operation Smile on their own by texting SMILE to 90999 to donate $5 automatically. They can also go to OperationSmile.org to donate. Operation Smile is a not-for-profit that performs life-changing surgery on children with facial deformities worldwide.

"Jessica Simpson's The Price of Beauty" is executive produced by Chris Coelen and Claire O'Donohoe for RDF USA. Jessica Simpson and Joe Simpson also serve as executive producers. Executive producing for VH1 are Jeff Olde, Jill Holmes, and Sean Boyle.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

*All times ET/PT

Arise Magazine Headlines Top African Designers at New York Fashion Week

New York, NY, February 3, 2010 — Leading global African-themed style and cultural magazine ARISE selected top African designers: Black Coffee, Loin Cloth and Ashes, and Deola Sagoe to showcase Fall/Winter 2010 designs during the publication’s AFRICAN COLLECTIVE PART III Mercedes Benz Fashion Week runway presentation.

On Saturday, February 13th at 8 p.m., show producer Jan Malan will transform Bryant Park’s largest venue, The Tent, into a living African landscape with elaborate staging inspired by award-winning poet Ben Okri. Models will walk through a virtual day and night on the great continent flush with excitement as South Africa gears up to host the FIFA World Cup and many states celebrate a half century of independence as well as economies poised for rapid growth.

The AFRICAN COLLECTIVE PART III, along with a series of international ARISE-branded events, will act as a unique and valuable platform for the great scope of talent ARISE Magazine documents monthly. Chairman and CEO Nduka Obaigbena of Leaders & Co., parent company to this London-based publication and Nigeria’s best-selling newspaper THISDAY, believes the event will create and promote positive images to its readership residing throughout the world and even encourage investment in African nations.

“Our tomorrow is bright,” said Obaigbena, “Showing for the third consecutive season at Bryant Park and in a larger venue is a testament to the continued success of our initiatives. I look forward to what is sure to be an amazing usage of African visual aesthetics recreated on the catwalk.”

Fresh from Berlin Fashion Week and receiving the Mercedes Benz South Africa Best Fashion Award 2009, Black Coffee designers Jacques van der Watt and Danica Lepen are new to a US audience. “It's a great experience for us and a little bit of a treat in a business that is a great deal of hard work,” said van der Watt.

Lagos-based Deola Sagoe will be returning to New York Fashion Week after a decade. “To have come this far ordains a measure of success that I could not have imagined for myself. I am thrilled and honoured to be showing in New York.”

For the first time, an emerging designer, Loin Cloth and Ashes, from Tanzania, will also be part of the collective ensuring a triumvirate of African Design is represented. “My one dream was always to show my work in Africa,” said Anisa Mpungwe. “I would have never for one minute thought that I would ever show overseas, let alone in America, I am grateful to ARISE Magazine for this incredible opportunity.”

In addition to the New York show, ARISE Magazine will present during Paris Fashion Week on March 5, 2010, and host a Fashion Rocks! event in Johannesburg on July, 9, 2010. The highly-anticipated event will feature a fashion show and simultaneous performance by an uber, American songstress.


Kirsten Steglich
Paul Wilmot Communications
(212) 206-7447 x17
ksteglich@greatpress.com

Christian Audigier to Unveil New Clothing Line the same guy at Project Las Vegas

Designer Christian Audigier Reinvents Basics with Simple, Fresh, Washes and Bodies

LOS ANGELES, Feb. 3 -- Designer Christian Audigier creates easy-to-wear staples with the launch of his new apparel brand, the same guy™. The contemporary line offers classic pieces ranging from solids to one-of-a-kind washes and treatments. The same guy™ will debut at Project Las Vegas, February 16-18th, and at Coterie, February 21-23rd. The flagship store at 8335 Melrose Avenue in Los Angeles is slated to open February 2010.

The same guy™ reflects a minimalist design philosophy. Free of graphics and logos, the collection is inspired by the comfort and simplicity of vintage t-shirts which Audigier updates with a broad spectrum of fresh colors and new body styles. The garments are treated with a variety of unique washes offering endless style possibilities. The combination of proprietary treatments and high-quality fabrics produces an exceptional feel. The same guy™ basics includes cotton tees and knits for men and women and retails between $32 and $92.

The same guy™ is a stylistic departure from Von Dutch™ and Ed Hardy®, two brands that Audigier successfully built into global fashion powerhouses. The same guy™ comes as the next widely anticipated step for Audigier. "My new collection is like your favorite pair of jeans, you will want to live in these clothes," Christian Audigier remarked. "I created the same guy™ for men and women who want to look and feel great, especially during these challenging economic times. Our price point makes great quality and style affordable for everyone."

In addition to a rollout of 20 retail stores worldwide, the same guy™ is introducing a new retail platform with the ultimate shop-in-shop experience targeted for select, high-end retailers. The store-in-store design parallels the ambiance of the brand. The retail space is classic Americana and includes rustic elements of wood, iron and metal, with textures of suede and leather.

"This retail concept provides the ultimate shopping stage for everyone to truly experience the same guy™ lifestyle. It is industrial and comfortable, casual yet chic," Audigier explained. "We are selecting the best retail partners for our shop-in-shop, visionaries who want to give their customers a truly unique shopping experience." The same guy™ will be available at www.thesameguy.net in March 2010.

For media inquiries, or to schedule an interview with Christian Audigier at PROJECT Booth #146, February 16, 2010, please contact: Inhabit PR + The FBC Group

Inhabit PR
Twee Tran
Email: twee@inhabitpr.com


The FBC Group
Heather Carrington
Email: hcarrington@thefbcgroup.com


SOURCE Christian Audigier

Event: Beyonce Heat Frangrance Launch

Beyonce Heats up Union Square in Honor of Her First-Ever Fragrance Beyonce Heat

-- NEW YORK, NY, January 28, 2010 --


WHO:
Hailed as the Renaissance woman of the decade, Beyoncé has already conquered music, film and fashion and now brings her one-of-a-kind style, spirit and confidence to her first-ever fragrance. A captivating scent that exudes passion and unleashes a spirited fire within, Beyoncé Heat embodies the trendsetting vision and effortless chic of pop culture's most emulated icon.

WHAT:
On February 2nd, New Yorkers will catch the fever as Beyoncé turns up the heat in Union Square. To celebrate the launch of her debut fragrance, Beyoncé Heat, the visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé's unique appeal.

The unprecedented, spectacular display will vividly capture the spirit of Beyoncé Heat, creating a dramatic play of light that promises to turn heads and pique curiosity. The radiant spotlights transforming Union Square will serve as a luminous backdrop to the Beyoncé Heat launch party, where luminaries from the worlds of music, film, and media will gather to toast Beyoncé's latest venture.

Feminine and irresistible, the floral, fruity, woody scent features rare, sensual flowers. Beyoncé Heat opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach. At its heart, almond macaroon, sweet honeysuckle nectar and crème de musk combine to create an exquisitely sensual experience. Finally, warm and sexy notes of giant sequoia milkwood, tonka bean and amber linger to seduce the senses.

WHEN & WHERE:
Tuesday, February 2, 2010
Union Square Park, New York City
Illumination at 6:00PM until Midnight

Skylight One Hanson Hosts 'It's All About Brooklyn!' to Officially Launch the Taste of Brooklyn's High-End Potential Industry

Event to Showcase Select Brooklyn Small Businesses and Introduce a Beautiful, Historic Venue to the Community

BROOKLYN, N.Y., Jan. 20 -- The Skylight Group will officially introduce its new high-end Brooklyn venue to the New York special events industry at a launch party this Thursday, January 21st. "It's All About Brooklyn!" will feature hors d'oeuvres, drinks and desserts from many local vendors to show traditionally Manhattan-focused event planners the current caliber of the borough's offerings against the backdrop of one of its historical masterpieces. The 15,000 square-foot venue is located on the ground floor of One Hanson Place, a beautifully refurbished residential tower that for years was the iconic and historic Williamsburg Bank Building.

The original bank hall serves as the main event space for Skylight One Hanson. The venue features original details including intricate marble floors, carved teller stations and an impressive 40-foot mosaic of New York as a Dutch colony. It also boasts a vaulted 63-foot ceiling with images of the zodiac in the night sky. On Thursday, party guests will be given a sneak peek into the original bank vault, which provides a modern art deco contrast to the Romanesque space above, and will also be available for events. The inner workings of the vault's jaw-dropping 36-ton doors will be beautifully lit by L & M Sound and Light to enable the NYC event industry to discover a new use for this historic underground space.

The event will showcase some of Brooklyn's finest local businesses, including:

•Great Performances, the exclusive caterer for the Brooklyn Academy of Music, which sits adjacent to Skylight One Hanson and is best known for crafting food and beverage menus that celebrate the borough's distinctive flavor

•Stinky BKLYN, a European-style cheese shop with a serious Brooklyn edge located just a mile from One Hanson

•Wine Cellar Sorbets, purveyors that cater to the sweet tooth

•Brooklyn Brewery, which started with a stand on the streets of NYC, and is now one of the 40 largest breweries in the country

•Cakeman Raven, one of Brooklyn's most cherished bakeries, will provide a custom-designed cake that Brooklyn Borough President Marty Markowitz will cut towards the end of the event.


"Skylight One Hanson offers a beautiful event space in Brooklyn's most iconic architectural landmark. Plus, it's conveniently located for guests arriving from the 'outer borough' of Manhattan – and I guarantee that once they see all that Brooklyn has to offer, some of them won't be going back!" joked Markowitz, President of the Brooklyn Borough.

"There is a real demand for special event venues located within architectural monuments both in Manhattan and in Brooklyn," said Jennifer Blumin, President of the Skylight Group. "The space's historical ties to the community make Skylight One Hanson the ideal setting to bring New York's event industry together with the best of Brooklyn's local vendors."


About One Hanson

One Hanson, also known as the Williamsburg Savings Bank is a true Brooklyn icon. This historic landmark, known for its four sided clock, has been reborn into 179 luxury residences, most with views of New York Harbor, and the Brooklyn and Manhattan skyline. One Hanson Place is located at the center of four vibrant neighborhoods and is surrounded by many of Brooklyn's rich cultural institutions such as The Brooklyn Academy of Music, The Brooklyn Museum and The Brooklyn Botanic Gardens. Building amenities include Luxury Attache's concierge services, a Sky Lounge, a fitness center, a children's playroom and a high floor common terrace. One Hanson brings Manhattan luxury and lifestyle to Brooklyn. For more information, visit www.onehanson.com.

To schedule a viewing of the luxury residences located above Skylight One Hanson, or for more information about the property, please call: (718) 233-6600 or email: info@onehanson.com.


About Skylight Group

The Skylight Group is a Manhattan-based event space management firm that specializes in re-conceiving spaces and converting them for high-end event use. With a portfolio that includes Skylight Soho and Skylight West in Manhattan and Skylight One Hanson in Brooklyn, the Skylight Group is known for providing full service and an extensive network of resources to its discerning clients, who include Ralph Lauren, the Whitney Museum, Vogue and Google. Managing every part of the process from inception and construction to long-term operations and marketing, The Skylight Group hosts several hundred events per year, which run the gamut from fashion shows and gala dinners to weddings and photo shoots. www.skylightnyc.com

Couture Bridal Gown Designer to the Stars, Amsale to Help Promote New Movie "When in Rome"

NEW YORK, Jan. 7 -- Amsale, couture bridal gown designer to the stars, is using her design talent to help promote the upcoming release of the new film from Touchstone Pictures, "WHEN IN ROME," a spirited romantic comedy starring Hollywood's newest leading lady Kristen Bell and big- screen sensation Josh Duhamel.

Over the years Amsale Aberra has become the couture designer of choice for numerous films and television shows such as Grey's Anatomy, The Hangover, Ghosts of Girlfriends Past and many more. It seems now that word is spreading like wildfire through Hollywood. Why does she think her gowns are such a natural fit for the stage and screen? "I think that my gowns naturally lend themselves to telling a story. They all have an element of fantasy to them, but at the same time they are believable. They are modern classics that make sense for real brides to wear," says Amsale.

Amsale is also partnering with Disney and Robbins Brothers in the "Engagement of Dreams" contest. Visit www.amsale.com to learn how you can win your very own Amsale wedding gown. Whether you're planning a destination wedding in 'Rome' or a backyard wedding, Amsale's elegant and timeless designs will be a sure fit for your dream wedding.

About the Movie:

An ambitious young New Yorker disillusioned with romance, takes a whirlwind trip to Rome where she defiantly plucks magic coins from a fountain of love, inexplicably igniting the passion of an odd group of suitors. But when a charming reporter pursues her with equal zest, how will she know if his love is the real thing? "WHEN IN ROME" is rated PG-13 and opens nationwide on Jan. 29.

About Amsale:

Amsale's elegant designs have made her one of the most sought after couture wedding gown designers in the United States. She is the creative director of the Amsale, Kenneth Pool and Christos bridal collections, the Amsale Bridesmaids collection and Amsale Presents the Little White Dress collection. Amsale has also gained a strong celebrity following for her evening wear, as seen on screen, editorially and on the red carpet on stars such as Jennifer Garner, Halle Berry, Kate Hudson, Julianna Margulies, Diane Lane and Vanessa Williams.

Tasting Table 'NY Specials Edition' Debuts January 2010

NEW YORK, Dec. 15 -- Tasting Table, the free daily epicurean email, will launch its "NY Specials" edition this January. This new weekly email will offer subscribers special access to the city's tastiest food-centric happenings, from delicious deals to exclusive tables at restaurant openings.

Beyond just discounts, NY Specials will also connect readers to Tasting Table-approved restaurants, bars, wine shops and markets through private dinners, specialty menu offerings and highly coveted reservations.

"In the year since we launched, we've learned that our readers are not only hungry for dining recommendations and culinary expertise, but they're also eager to share Tasting Table's relationships with our city's outstanding hospitality scene," says Tasting Table CEO Geoff Bartakovics. "Where our daily New York edition covers the best of the city's food and drink, our weekly NY Specials email will provide that unique access to experience those establishments."

The inaugural NY Specials email is set to launch in January 2010. Tasting Table readers can sign up now at http://TastingTable.com/NYspecials.

ABOUT TASTING TABLE:

Tasting Table (http://tastingtable.com) is the free daily email about the very best of eating and drinking culture across the country. Each day, subscribers receive one delicious discovery, covering a range of epicurean topics including dining, wine, cocktails, personalities and food travel. Tasting Table stands out for its unique approach to editorial coverage: Every recommendation is based on first-hand research not blog posts or press releases and is delivered to readers in a smart, lively voice.

Give the Gift of Life This Holiday With Fashionable Medical ID Jewelry

-Lauren's Hope Says Vanity Is No Reason to Risk a Life-


















KANSAS CITY, Mo., Dec. 14 -- It's statistically proven that medical identification (ID) tags save lives. Medical ID tags should be worn by the millions of people suffering from chronic conditions like diabetes, cardiac issues, asthma, allergies and other conditions that require special medical treatment. Yet only a small percentage of Americans with chronic conditions actually wear medical ID tags because either they don't want to emphasize their medical condition or the traditional, clunky medical ID tags don't fit their personal style.

Lauren's Hope creates fashionable jewelry that allows its customers to choose bracelets, necklaces, watches and other jewelry that is stylish and discreet enough to fit your own personal style, while communicating important medical information in case of an emergency. Lauren's Hope offers chic medical ID jewelry for men, women and children of all ages and styles, from elegant to funky to sports-themed jewelry. Lauren's Hope offers gift wrapping and guaranteed shipping by Christmas if ordered by Dec. 22.

"Despite the fact that our customers are so appreciative when our jewelry makes the difference in an emergency, we also understand that sometime people prioritize vanity over safety when it comes to wearing medical ID tags," said Denise Gaskill, marketing director and co-founder of Lauren's Hope. "That's exactly why we offer stylish medical ID jewelry that people actually want to wear. We have the perfect holiday gifts for your mother, child or friend that can fit their personal style, while giving you the peace of mind that you may help save their life."

Lauren's Hope guarantees shipment in time for Christmas, and offers a "Wish List" feature if you are hoping to receive a Lauren's Hope medical ID yourself! To order Lauren's Hope Medical ID jewelry for your loved one, go to www.LaurensHope.com or call 1-800-360-8680.

About Lauren's Hope

Founded in 2001, Lauren's Hope provides fashionable medical ID jewelry for men and women of all. Started when the cofounders' young friend, Lauren, refused to wear a medical ID tag for her type 1 diabetes because "they're ugly and draw attention to my illness," the company has been going strong ever since, with thousands of testimonials from customers who wear their jewelry with pride and have seen the life-saving benefits of their Lauren's Hope Jewelry.


For more information, contact:
Denise Gaskill
Lauren's Hope
(816) 550-4820
denise@laurenshope.com