Christian Audigier to Unveil New Clothing Line the same guy at Project Las Vegas

Designer Christian Audigier Reinvents Basics with Simple, Fresh, Washes and Bodies

LOS ANGELES, Feb. 3 -- Designer Christian Audigier creates easy-to-wear staples with the launch of his new apparel brand, the same guy™. The contemporary line offers classic pieces ranging from solids to one-of-a-kind washes and treatments. The same guy™ will debut at Project Las Vegas, February 16-18th, and at Coterie, February 21-23rd. The flagship store at 8335 Melrose Avenue in Los Angeles is slated to open February 2010.

The same guy™ reflects a minimalist design philosophy. Free of graphics and logos, the collection is inspired by the comfort and simplicity of vintage t-shirts which Audigier updates with a broad spectrum of fresh colors and new body styles. The garments are treated with a variety of unique washes offering endless style possibilities. The combination of proprietary treatments and high-quality fabrics produces an exceptional feel. The same guy™ basics includes cotton tees and knits for men and women and retails between $32 and $92.

The same guy™ is a stylistic departure from Von Dutch™ and Ed Hardy®, two brands that Audigier successfully built into global fashion powerhouses. The same guy™ comes as the next widely anticipated step for Audigier. "My new collection is like your favorite pair of jeans, you will want to live in these clothes," Christian Audigier remarked. "I created the same guy™ for men and women who want to look and feel great, especially during these challenging economic times. Our price point makes great quality and style affordable for everyone."

In addition to a rollout of 20 retail stores worldwide, the same guy™ is introducing a new retail platform with the ultimate shop-in-shop experience targeted for select, high-end retailers. The store-in-store design parallels the ambiance of the brand. The retail space is classic Americana and includes rustic elements of wood, iron and metal, with textures of suede and leather.

"This retail concept provides the ultimate shopping stage for everyone to truly experience the same guy™ lifestyle. It is industrial and comfortable, casual yet chic," Audigier explained. "We are selecting the best retail partners for our shop-in-shop, visionaries who want to give their customers a truly unique shopping experience." The same guy™ will be available at www.thesameguy.net in March 2010.

For media inquiries, or to schedule an interview with Christian Audigier at PROJECT Booth #146, February 16, 2010, please contact: Inhabit PR + The FBC Group

Inhabit PR
Twee Tran
Email: twee@inhabitpr.com


The FBC Group
Heather Carrington
Email: hcarrington@thefbcgroup.com


SOURCE Christian Audigier

Victoria Beckham's 10 Rules of Style for Men

This article can be found archived in the October issue of DETAILS magazine with Daniel Radcliffe on the cover.

1. Style isn’t about money. One of the nicest outfits on a man is a pair of jeans, some old, messed-up boots, a simple white tee, and a vintage leather belt. You don’t have to spend a lot. It’s about mixing and matching and getting things that fit properly.

2. Men who wear skinny jeans won’t be wearing my jeans. I don’t think jeans should be tight around their bollocks. I don’t want to see that part of a guy’s anatomy all squashed in.

3. What to wear on a first date is a tricky one. You don’t want to be too dressed up or not dressed up enough. It totally depends where you’re going. Wear something you’re comfortable in, because you’re going to be slightly nervous.

4. I don’t mind a vintage T-shirt with a logo on it that’s tongue-in-cheek. But if a man were to just have a huge logo on his chest, no. I think that’s very unattractive.

5. It’s romantic when a guy makes an effort. For our anniversary recently, David had all these beautiful flowers placed in our garden and he had someone come in and cook and he had nice music playing. We put the kids to bed and then we spent the night together, just talking in front of the fire.

6. Boys don’t have nearly as much fun with fashion as girls do.

7. I think a man always has to look clean, to start. And obviously he has to smell nice. Grooming is really important.

8. You have to be very careful when you start dyeing your hair. I can’t bear it when men start to lose their hair color and they give it a rinse—blue, black, purple.

9. I really don’t like it when guys wear tight tops—like those cycling-looking, Lance Armstrong-inspired ones—trying to show off muscles and the fact that they’ve been at the gym a lot.

10. It’s cool for a woman to look like she cares, but I don’t think it’s as cool for a man to look like he’s spent hours in front of the mirror. A man that doesn’t try too hard to look good is sexy.

Tom Ford's 10 Rules of Style for Men

This article can be found in the December issue of DETAILS magazine with Tom Cruise on the cover.

1. I don’t believe in playing around much with suit cuts. I like a fairly classic shape that gives a man strong shoulders, a fitted waist, and long legs. Classic simplicity always works.

2. Someone who is secure enough to be very present when relating to another person is sexy. In other words, a good listener always lands who he wants.

3. When mixing patterns, don’t think about it too much—just throw it together.

4. I hate the trend of short suit jackets. When a man’s butt is showing below the bottom of his jacket, I think it makes him look like a female flight attendant from the back—not my idea of sexy.

5. With jewelry, I actually like bracelets more than anything else, but they have to be small and simple. Cary Grant always wore a simple gold bracelet with his watch, and I think that was very chic.

6. If you’re careful not to overuse Botox, then yes, why shouldn’t you use it? A little bit of it between the brows can make you look less stern and more approachable. Who needs to frown, anyway?

7. Just like girls need to learn to be comfortable in heels before they go out in them for the first time, a man should try wearing a suit throughout a normal day. I do most things in a suit—and sometimes even in a tuxedo—and so I’m really comfortable in one.

8. When it comes to grooming, keep earwax out of the ears and keep stray hairs and flakes of skin in check and you should be good to go. In the morning, I put ice cubes on my eyes and use lots of Visine.

9. Time and silence are the most luxurious things today.

10. There’s one indulgence every man should try in his lifetime: If you’re straight, sleep with a man at least once, and if you’re gay, don’t go through life without sleeping with a woman. Either way, you might be surprised at how natural it will feel if you can get past the mind-fuck of stereotypes. In the end, it’s just another person that you are relating to in a physical way.

Banana Republic's New Fall Men's Wear

Sorry, fellas but couch potato couture is out this fall. What's in is classic sophistication with a little bit of preppy luxe. Banana Republic's fall collection includes classic trench coats and button down shirts, quality suits and sweaters that will work for all generations and lifestyles whether it's meeting the guys for beers for happy hour or a Thursday night date.


Silk-Blend Contrast-Trim Cardigan $79.00
Fitted Blue Check Dress Shirt $79.00
Lightweight Wool Shadow-Pinstripe charcoal Suit Pant $150.00


Lightweight Wool Shadow-Pinstrip Charcoal Two-Button Suit Blazer $325.00
Royal Oxford Shirt $78.00
Lightweight Wool Shadow-Pinstripe Charcoal Suit Vest $130.00
Pants: see first picture


Classic Tweed Crusher $49.00
Slim Fit Orange & Grey Bar Stripe Shirt $69.00
Modern Relaxed Lightweight Wool Gray Pant $98.00


Silk-Blend Argyle V-Neck Sweater $79.00
Fitted Textured orange Fine-Stripe Dress Shirt $79.00
Relaxed Modern Indigo-Wash Jean $78.00


Leather Bomber Jacket $450.00
Fitted Mini-Bold Stripe Dress Shirt $79.00
Silk-Blend V-Neck Sweater $59.50
Straight Mini-Plaid Gray Pant $130.00


Brown Wool Two-Button Pinstrip Suit Blazer $325
Brown Wool Pinstripe Suit Pant $150.00


Fitted Textured Bar-Stripe Dress Shirt $79.00
Fine-Gauge Full-Zip Sweater $89.00
Straight Lightweight Wool-Blend Brown Plaid Pant $98.00


BR Monogram Four-Button Trench $450.00
BR Monogram Wool Check Two-Button Suit Blazer $425.00
BR Monogram Wool Check Suit Pant $198.00
BR Monogram Fine Stripe Dress Shirt $125.00
Tussaud Stripe Tie $69.00

Summer Chic: Men's Wear Classics

The summer is an ideal opportunity to revisit the classics and restyle them and make them your own. Guys don't be afraid that you'll look stuffy and boring. So, not the case at all. It'll give you that sophisticated yet understated edge over the guys sporting the messy/dirty look. To add your individuality, pair them with bold prints, colors and trendy pieces.

'Let them see you and not the suit. That should be secondary.'
Cary Grant

Suit Separates

















1. Year-Round Solid Suiting Vest $98.00

2. Year-Round Solid Regular Fit Suit Pants $168.00
Both available from J.Crew



Blazers and Jackets


1. Armani Jeans Three Button Knit Blazer $295 Nordstrom

2. Ivy Jacket $44.99 sale Tommy Hilfiger (shoptommy.com)

3. The North Face 'Special Sauce' Track Jacket $65.00 Nordstrom





Shirts














1. Levi's Button Down Oxford Shirt $58.00 levisstore.com

2. Nautica Vintage Sea Stripe Shirt $59.00 nautica.com

3. Otter Hollow Stripe Shirt $68.50 Abercrombie & Fitch

4. Pique Stretch Double-Thick Stripe Polo $39.50 Banana Republic

5. Fitted V-neck Long-sleeve Solid Tee $29.50 Banana Republic

6. Slim Fit Long Sleeve Tee $48.00 Tommy Hilfiger (shoptommy.com)

7. Quiksilver Jersey Pullover Hoody $39.50 Nordstrom

8. Rugby-stripe Tee $29.50 Banana Republic

9. Armani Exchange Colorblocked Crew Lightweight Sweater $88.00 armaniexchange.com



Jeans


















1. Kilburn Low Rise Boot Jeans $79.50 Abercrombie & Fitch

2. Levi's Relaxed Stright 559 Jeans $29.98 sale levisstore.com

3. Gap Standard Fit Jeans $54.50

4. Levi's {Capital E} Handcrafted Hesher Boot Jeans $178.00 levisstore.com

5. Levi's Slim Boot 507 Jeans $68.00 levisstore.com




Shorts and Pants












1. Relaxed-fit Broken-in Chino Cargos $69.50 J.Crew

2. Brooklyn Cotton/Linen Chino $88.00 Tommy Hilfiger (shoptommy.com)

3. Rec Ripstop Cargo Short $49.50 J.Crew

4. Phat Farm Cargo Short $48.00 phatfarm.com

5. Nautica Authentic Cargo Pocket Long Short $29.99 sale nautica.com

6. Men's Mesh Basketball Shorts $19.50 Old Navy



Lounge and Sleepwear


1. Brooks Brothers Wrinkle-Resistant Candy Stripe Pajamas $75.00 brooksbrothers.com

2. Blue and White Striped Pajama Pants $19.50 Old Navy

3. Cotton Lounge Pants $19.50 Old Navy

4. Men's Beer Can Pajama Bottoms $10.00 sale Old Navy





Shoes















1. Men's New Classic Flip-Flops $3.50 Old Navy

2. Converse All-Star lo tops $40.00 Gap.com

3. Reed Leather Wing Tips $168.00 J.Crew Catalog/jcrew.com only

4. Broken-in Chino Sneakers $60.00 J.Crew

5. Nubuck Flip-Flops $34.50 J.Crew

6. Tulum Leather Sandals $68.00 J.Crew

Thursday Luxury Sale by Gilt Groupe with Randi Rahm, Cynthia Steffe and J Linderberg

Today only at Noon (12pm EST), Gilt Groupe is having a huge luxury sale for Randi Rahm, Cynthia Steffe and J Linderberg (for the guys). It's the perfect time to check off your must buy list of summer fashion with designer pieces at an amazing price.

Gilt Groupe is a private online community, which is dedicated to providing its members with access to coveted fashion and luxury lifestyle brands at sample sale prices. For the special VIP link to register and to start shopping click here: www.gilt.com/ggvip.


* Randi Rahm


Randi Rahm, a favorite of Mariah Carey, is known for her luxurious fabric patterns and her intricate embroidery. As her clients are in creative fields, such as music and the performing arts, they like to express themselves through the clothes they wear. Rahm’s trademark hand-beaded and bejeweled gowns have graced the pages of major magazines and illuminated Red Carpets worldwide.


* Cynthia Steffe

Cynthia Steffe has many celebrity fans, including Jessica Simpson and Kristin Davis, who find her designs innovative and youthful spirited. The Cynthia Steffe winning formula combines an airy femininity with easy sophistication creating a collection of pieces that are traditionally sweet, feminine day-to-work pieces.


* J Linderberg

The J Lindeberg collection fuses hot rock-and-roll looks with traditional preppy chic and the success and popularity of his brand earned Lindeberg the title of the Most Influential Fashion Designer in Sweden. His collections provide high-quality basics, with a large selection of suits and button-down shirts as well as a few well-tailored, must-have pieces. His designs have been featured in Details, Men’s Vogue and GQ to name a few.

Don't Miss the Sale!!!