Why does it seem like every time DC Comics makes an announcement it screams gimmick? Remember Wonder Woman being the daughter of Zeus. This current announcement that they are planning on changing the sexual connotation of one of their prominent characters just makes me think they are cooking up another money making gimmick.
It just doesn't seem sincere that DC Comics is actively trying to attract gay and lesbian readers because if they truly were they would be promoting the characters that they already have such as Batwoman and Bunker (he is a member of the new 52 Teen Titans) or creating more new original characters.
I guess we will have to wait and see how DC Comics handles this new change to their comic books and if it's a really change and not a money making gimmick.