Treating Your Dog Doesn't Get Any Cooler with Frosty Paws!

Frosty Paws® Frozen Treats for Dogs Introduces New Frosty Paws Bites

OAKLAND, Calif., July 26, 2011 -- Frosty Paws Frozen Treats for Dogs are a one-of-a-kind favorite with dogs of all sizes. The ready-to-eat cups of doggie ice cream, made with high quality protein, vitamins and minerals and no sugar, are a wholesome choice for a snack. Dogs can fetch either an original (Vanilla) or Peanut Butter flavor for a cup of pure happiness.

Tails will be wagging even more this month with the introduction of Frosty Paws Bites. The cold, creamy treats are now available nationwide in the Original (Vanilla) and Peanut Butter flavors with a flavorful Vanilla Yogurt coating. They're a fun way to celebrate the good life dogs and their parents share, one little bite at a time.

"We've made it easier to treat your dog more often," says Diane McIntyre, Brand communications Manager. "One Frosty Paws Bite says 'good dog' in a very cool way."

Frosty Paws Bites are available in a 50-count package and can be found in the frozen snacks section of the supermarket at a suggested retail price of $4.99. Frosty Paws cups come in a four-cup carton with a suggested retail price of $3.99.

Dog lovers can also make cool connections on the new Frosty Paws Facebook page at facebook.com/frostypaws. Check out the upcoming photo and video contest and join in the conversations about our furry friends and their canine capers.

About Nestle USA:

Nestle Dreyer's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company. Nestle Dreyer's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States. For more information on the company, please visit www.nestleusa.com.

In the U.S., the Haagen-Dazs trademark is licensed to Nestle by General Mills.