I have a couple of friends who have recently lost their jobs in the PR industry and one was in Fashion PR. She was let go because the company wasn't doing that well. It's hard to promote luxury products in a shaky economy. Consumers are not buying and they have to let employees go.
Unfortunately, Marketing and PR are some of the first to go when money starts to get a little tight. I feel really bad and hopefully they will be able to find something else even if it's not in their field.
For a little bit of inspiration while job searching, here's a good book to read:
Just Who Will You Be? Big Question. Little Book. Answer Within. by Maria Shriver