Tuesday, November 4, 2008

David's Bridal Partners with Starlight Children's Foundation to Auction Dresses from "High School Musical 3"

Charity Auction Allows Prom Girls to Own an Exclusive Piece of HSM History, While Supporting an Important Cause

Conshohocken, Pa., Nov. 3 -- As Walt Disney Pictures' "High School Musical 3: Senior Year" hits the big screen, David's Bridal -- the nation's leading special occasion retailer -- is joining forces with Starlight Children's Foundation -- a nonprofit organization dedicated to helping seriously ill children -- to launch a ten-day charitable auction of David's Bridal prom dresses used in the making of "High School Musical 3: Senior Year." With dozens of hot looks from the set of the Wildcat's unforgettable prom, fans can bid on fashionable styles from their favorite flick now through Monday, November 10th at 7:15 p.m. PST / 10:15 p.m. EST. The glamorous gowns will be auctioned off for charity on eBay at http://www.ebay.com/davidsbridalHSM3, with all proceeds benefiting Starlight Children's Foundation.

"Working with Disney on 'High School Musical 3: Senior Year' was a natural fit for us, as prom is the biggest fashion moment for teens and nobody can offer a wider selection of on-trend dresses for the occasion than David's Bridal," said Robert Huth, CEO of David's Bridal. "We were thrilled to provide dresses for the film, but even more honored to auction them off to help children in need and the Starlight Children's Foundation ... all while making prom dreams come true."

For high school students, it's never too early to begin thinking about what to wear to this once-in-a-lifetime event. During the exciting charity auction, shoppers can show off their smart and stylish shopping skills by bidding online for the ultimate in HSM3 memorabilia. Now, teens can ensure they stand out in style on prom night by donning their winning, celebrity-inspired style that may have danced its way down the halls of East High School.

"The David's Bridal charity auction is the perfect way for fans to celebrate 'High School Musical 3' and give something back to other kids who are facing difficult times," said Starlight Children's Foundation CEO Paula Van Ness. "Winning bidders will be rewarded with not only their own piece of movie history, but also with the knowledge that they are helping Starlight brighten the lives of children who are facing chronic and life-threatening illnesses and life-altering injuries. It provides a valuable lesson about philanthropy that I'm sure parents and teens alike
will appreciate. We are grateful to Disney and David Bridal for putting together this charity auction to support our efforts to help seriously ill children and their families cope."

Now through November 10th, fans can unleash their Wildcat spirit and show their support for Starlight by bidding on their favorite David's Bridal prom dress. All dresses come with a certificate of authenticity from Disney. It's clearly never been easier to be both chic and charitable! For additional information on David's Bridal prom dresses, log onto http://www.davidsprom.com.

About David's Bridal:

With more than 50 years of experience, David's Bridal understands the importance of providing teens and brides-to-be with a vast selection of exquisitely crafted dresses, available at affordable prices. Today, with more than 290 locations nationwide, David's Bridal continues to expand its retail store locations, while maintaining its philosophy of superior quality, value and service. To locate a store nearby, consumers can call 1.877.706.PROM or visit http://www.davidsprom.com.

About "High School Musical 3: Senior Year":

Disney's "High School Musical" phenomenon leaps onto the big screen in HIGH SCHOOL MUSICAL 3: SENIOR YEAR, in which America's favorite high school students (Zac Efron, Vanessa Hudgens, Ashley Tisdale, Lucas Grabeel, Corbin Bleu and Monique Coleman) hit senior year. Amidst a basketball championship, prom and a big spring musical featuring all of the Wildcats, Troy and Gabriella vow to make every moment last as their lifelong college dreams put the future of their relationship in question. A crew of sophomore Wildcats (Matt Prokop, Justin Martin and Jemma McKenzie-Brown) joins in the fun as the film's incredible new music and exciting dance numbers take maximum advantage of the big screen. Directed by Kenny Ortega from a screenplay written by Peter Barsocchini, the film opened in theaters Oct. 24.

About Starlight Children's Foundation:

When a child or teenager has a serious medical condition, everyone in the family is affected. For 25 years, Starlight Starbright Children's Foundation has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight's programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more about Starlight visit http://www.starlight.org or to view other auctions benefiting Starlight, visit our eBay store at http://www.ebay.com/starlight.

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