The Playboy lifestyle has expanded from it's original target market of men to focus on women. Women are buying into the revamped image of a more fun, trendy, and glam Playboy. With the huge success of the the "Girls Next Door" on E! (with women being the top viewers), it's evident that the Playboy lavish lifestyle is appealing to women. With more glam, Playboy's new image is changing the face of their consumer.
On Playboy's shopthebunny.com, they offer items from the provocative to the more conservative and classic be it fashion, beauty or home decor.
Velvet Body Balm
$34.30 (sale, $49.00 original price)
Playmate of the Year Loose Body Shimmer Powder
Varsity Coed Tee $39.00
Varsity Coed Shorts $39.00
Glam Embossed Handbag
Classic Waste Basket
Set of 2 Rabbit Head High Ball Glass
$14.70 (sale, $21.00 original price)
Bunny Heart Overnight Bag
Beaded Rabbit Head Bracelet
$19.20 (sale, $24.00 original price)
Signature Large Carry All
Classic Rabbit Head Tee