Wednesday, February 27, 2008

The Yummie Way to Slim Your Tummie

Yummie Tummie: The Cutting Edge Modern Day Shaper You Want to Wear

Heather Thomson, founder and designer, is thrilled to announce the launch of her new line, Yummie Tummie, the ultimate modern body-contouring, fashion shaper.

Yummie Tummie slims the midsection and camouflages visible lumps and bumps while remaining extremely comfortable and discreet. Thomson had been frustrated with the shaping products available on the market. They were uncomfortable, tight, and fabricated from constricting elastic that did not stay in place. After months of experimenting with various fabrics, Heather developed this groundbreaking design and the new modern shaper was born. Unlike most shapers that compress your bust and roll up, the Yummie Tummie’s cotton bust and hip panels appear to the outsider as a normal tank top; meanwhile the secret midsection panel is smoothing and eliminates pounds from your appearance. Yummie Tummie is the first shaper garment that is top oriented, designed to be worn each and everyday as a foundation or layering piece. The effects of Yummie Tummie are dramatic for the wearer, both physically and mentally.

Thomson said, “I had been struggling to lose those extra pounds I had gained after the birth of my son. I knew in my mind exactly what I needed, but I couldn’t find it anywhere out there. Being a fashion designer and having worked in this industry for so many years, I decided to make it myself. Yummie Tummie was born and it has become a staple in my wardrobe. It is so truly unique and different that I have filed for patents to protect my invention.”

Yummie Tummie will give you confidence and its design provides constant cover as you bend and move. We make it in all sizes because we have found that women of all sizes enjoy the added comfort and confidence whether their body is tight, big or small,” added Thomson.

The Yummie Tummie tank is available in sizes extra small through extra large and comes in both long and regular length variations in ten colors. The multi-purpose tank is great for layering, hitting the gym and all other everyday activities. The new Yummie Tummie long sleeve scoop neck and v-neck, short sleeve v-neck and scoop neck and the freedom T with a built in shelf bra will be available for purchase in April.

A veteran of the fashion industry for over 16 years, Heather Thomson served as the Co-Creative Director for Tina and Beyoncé Knowles’ House of Deréon before leaving to create Yummie Tummie. Prior to that she was the Creative Vice President for Jennifer Lopez’s Sweetface brand and Design Director at Sean “Diddy” Combs’ Sean John line.

For additional information, contact:
Reesa Toppel rtoppel@greatpress.com
Christina Kim ckim@greatpress.com

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The Yummie Tummie was also seen Oprah and can be found at Shop Intution for $62.00.


(Photo Credit: shopintution.com)

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1 comment:

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