Saturday, July 14, 2007

Alyssa Milano Expands Her "TOUCH" to Jewelry


Building on the overwhelming success of her clothing line, TOUCH by Alyssa Milano, the brand will now enter into partnership with Aminco USA and Major League Baseball to launch a line of Fan Fashion Jewelry.

TOUCH by Alyssa Milano’s Fashion Jewelry line is set to launch at the upcoming MAGIC show in Las Vegas, from August 27-30, 2007 and will be available for retail sales in the Spring of 2008. The line is set to include bracelets, necklaces, pendants, earrings and hair accessories.

Milano launched TOUCH by Alyssa Milano in partnership with G-III Apparel Group and Major League Baseball this past spring to overwhelming success. “It was only natural that the line should grow to include a line of jewelry for women who are baseball fans and are looking for a fashionable way to accessorize at the games, as well as outside the ballpark,” said Ms. Milano. “I am overwhelmed by the success of TOUCH and the support from MLB Properties. And I am looking forward to expanding the line to accessories.”

"Building on the overwhelming success of the TOUCH by Alyssa Milano apparel line we are thrilled to extend the brand into jewelry," said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties. "Alyssa is a life-long Major League Baseball fan and her passion for the game is reflected in her apparel and jewelry designs."

William Wu, President of Aminco International explained, “Aminco is looking forward to working with Alyssa Milano, who exemplifies the best in everything she does...work, service and a passionate sense of caring about the global community of children. We want to develop our partnership to reflect and enhance her exceptional and unique sense of style. Aminco is very excited to have this opportunity.”

Aminco International (USA) Inc. is one of the world's largest designers and manufacturers of emblematic jewelry and accessories. Established in 1978, Aminco has grown to become a leader in the licensed products and advertising specialties industries.

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2 comments:

Plopculture - an inside look into the inside said...

alyssa is great. i posted about her today

Book Girl said...

For those who are reading I don't represent "TOUCH" I just think Alyssa Milano came up with a great idea.