Thursday, May 24, 2007

Create Your Own Couture at CocoMyles.com

FOR IMMEDIATE RELEASE

Create Your Own Couture at CocoMyles.com
Design-your-own and customizable celebrity inspired special occasion gowns in sizes 2-32 are a must for prom, bridesmaids, maternity-wear, black-tie events and holiday parties.

NEW YORK - Coco Myles, an interactive online boutique for special occasion dresses where the customers become the fashion designers, announced the addition of 6 new gown styles in its Celebrity Inspired Collection, including those similar to red carpet styles recently word by Halle Berry and Angelina Jolie.

At Coco Myles, fashion meets technology, creating an interactive, empowering shopping experience where customers can design their own gowns - choosing the style, color, beading and size, all based on current dress trends and celebrity-inspired red carpet couture.

“Women are more than capable of designing their own dresses, and Coco Myles makes it possible with just a click of the mouse,” said Howard Bender, owner of Coco Myles. “Our gowns are inspired by celebrity fashion and current fashion trends, but the customization process allows the customer to add personal touches that speak to her own personal style.”

How it Works

Coco Myles offers two distinct fashion lines. For special occasions like prom, sorority balls, black-tie affairs, beauty pageants, and charity auctions, the Celebrity Inspired Collection features over twenty gowns inspired by those worn by celebrities like Beyonce, Hilary Swank, the stars of Desperate Housewives, and Jennifer Lopez. Coco Myles adds special touches such as a modification of the skirt silhouette to enhance the versatility of the dress and customers can often further customize the gown by color, fabric, and trim.

For weddings, bridesmaids, holiday parties, and other special events, the Custom Couture line offers fashionable gown styles including a junior bridesmaid dress and several maternity options. Using the Coco Myles technology, customers assemble a dress comprised of one of seven different style tops and six different style skirts, which then combine to become a single gown. The customer then selects a fabric, (satin, charmeuse, or georgette), optional beading style, size, and one of seventeen color choices. If desired, customers can also select a shawl or sash in a coordinating color and beading.

After ordering, each garment is then hand cut and sewn by Coco Myles dressmakers.. The dresses are shipped directly from dressmakers to customers without the need for middlemen or retailers, often resulting in a custom-creation that costs significantly less than its store-bought alternative. Turn-around time is about six weeks.

About Coco-Myles

Coco Myles offers an interactive, empowering shopping experience where women become fashion designers. Through our innovative, interactive interface, customers design their own gowns - choosing the style, color, fabric, beading and size, inspired by current fashion trends and celebrity-inspired red carpet couture. Dresses are then are hand-cut and sewn by professional dressmakers. Available in sizes 2-32, including specific dress styles for the junior bridesmaid, as well as a selection of maternity gowns, Coco Myles provides affordable, custom couture, perfect for prom, bridesmaids, black-tie events and holiday parties. At Coco Myles, our motto is “Your Dress, Your way.” Visit us online at www.cocomyles.com.

Contact:

Crosby Noricks
The Winning Pitch PR
858.342.3921
Crosby@thewinningpitch.com

Click Here for pictures of sample Coco Myles dresses.

2 comments:

Anonymous said...

Coco Myles is not worth the money. I have recently been a bridesmaid who was asked to buy the dress from this company. First, the sizes are completely off. In order for the dress to fit in one area, it was going to be five inches too big in another. And this wasn't just my body being different. The other girls had similar problems. Second, the dress was poorly made. The seams did not line up and the fabric was not cut right. Third, their return policy is horrible. And lastly, I could have gotten a dress from David's Bridal for around the same price (maybe $20 more) and been able to try the dress on. I would not recommend this company to anyone. I had a horrible experience with them. If my mom had not been able to sew, I don't know what I would have done. Save yourselves the time, frustration, and money and buy the dress from a store.

peon#2123 said...

I loved working with Coco Myles for my wedding. My girls had different body types and tastes and I was able to tell them the fabric and color and let them get whatever suited them. Plus they had widely different budgets and this allowed them to work within those bounds. I also loved how quick they were to make modifications and send my dress back.