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FOR IMMEDIATE RELEASE
Cartier Celebrates Second Annual LOVEDAY on June 8th with New Celebrity Ambassadors and NASDAQ Opening Celebration
New York, NY – To celebrate Cartier’s second annual LOVEDAY scheduled for June 8, 2007 and a new collection of LOVE jewelry, the international luxury goods company will announce its newest celebrity ambassadors for the Cartier LOVECHARITY bracelet and ring the ceremonial Opening Bell at NASDAQ.
Since the Cartier LOVE bracelet was introduced more than 30 years ago, it has become one of the most coveted jewelry designs in the world and the ultimate symbol of love. Last year, Cartier donated more than $1.2 million to eight global charities from the sales of its LOVECHARITY bracelet, and due to the enormous success, this year Cartier will celebrate LOVEDAY with a new LOVECHARITY bracelet. The company aims to exceed last year’s donations as a number of new celebrities join the endeavor.
“Cartier recognizes the importance of showing love and giving back to our world. To build upon the huge success of last year, we are excited to introduce a new LOVECHARITY bracelet to continue our efforts to help raise funds and awareness for important organizations,” said Frédéric de Narp, President and CEO of Cartier North America. “We are thrilled to have the privilege to partner with such an esteemed group of people who are as dedicated and passionate as we are about making a difference.”
The new LOVECHARITY bracelet features an 18K white gold miniature LOVE bracelet graced with the word LOVE and accented with two signature screw motifs. It is set into a knotted silk cord available in various colors, with each cord designating support of a unique cause. The LEVECHARITY bracelet is available for $475 with $100 per bracelet benefiting its corresponding charity. On LOVEDAY, June 8th, 10% of all sales from the LOVE collection will benefit the partnered organizations.
The new group of prominent ambassadors to join the 2007 endeavor includes:
* Faith Hill and Tim McGraw for the Neighbor's Keeper Foundation - chocolate brown bracelet
* Djimon Hounsou for SOS Children's Villages - deep copper bracelet
* Eva Mendes for The Art of Elysium - navy bracelet
* Julianne Moore for the Tuberous Sclerosis Alliance - lavender bracelet
* Rihanna for Believe - sea foam green bracelet
* Usher for the New Look Foundation - gold bracelet
* Rachel Weisz for The Constant Gardener Trust - lilac bracelet
* Elie Wiesel for The Elie Wiesel Foundation for Humanity - yellow bracelet
In addition, all celebrities who participated in last year’s LOVECHARITY bracelet initiative will continue their involvement, with their bracelets available for purchase until the end of the year. They include:
* Rosario Dawson for YouthAIDS (red bracelet)
* Salma Hayek for the Salma Hayek Foundation (white bracelet)
* Scarlett Johansson for U.S.A. Harvest (baby pink bracelet)
* Spike Lee for Maurice Kanbar Institute of Film & Television(purple bracelet)
* Edward Norton for Maasai Wilderness Conservation Trust (green bracelet)
* Sarah Jessica Parker for UNICEF (blue bracelet)
* Liv Tyler for The Breast Cancer Research Foundation (deep pink bracelet)
* Michael Stipe for Mercy Corps/Gulf Coast Recovery Fund (black bracelet)
On June 8th, Frédéric de Narp, President and CEO of Cartier North America, will preside over the Opening Bell ceremony at NASDAQ.
The Cartier LOVE Collection, including the LOVECHARITY bracelets, is available in Cartier’s 34 boutiques across the U.S. and Canada. For more information, please visit http://www.cartier.com/ or call 1.800.CARTIER.
Contact Information:
Reesa Toppel
Senior Account Executive
Rubenstein Communications, Inc.
212.843.8047
rtoppel@rubenstein.com
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