As a marketer that is something I never agreed with. Children need to be children they don't need to rush from childhood straight to being a teenager. On Boston Legal, James Spader's character kept refering to them as little hooker dolls and saying that they are turning little girls into prostitots.
Little girls are idolizing the infamous four in Hollywood and these dolls are dressed just like them. Each Bratz doll has a face full of make-up and are scantily dressed, they make Barbie look like a nun.
The Bratz dolls can not take all the blame because Barbie's MyScene dolls are just carbon copies. Mattel changed the look of the MyScene dolls to something similar to the Bratz dolls. The MyScene dolls use to have the Barbie face and non-detachable feet.
Some of this issue also falls on the parents, because ultimately it's up to them what comes through their door. They are responsible for purchasing these products, just because a child wants something doesn't mean that they should get it. There have been things I wanted as a child but did not get because my parents used the word "No".
As much as I do not agree with the marketing practices of promoting these types of toys to young children, the parents are the ultimate gate keeper and should monitor what their children are playing with. Also, if someone gives them a gift that is inappropriate then they should return it.
What about the manufacterers? Are they just seeing dollars signs and not worrying about the impact of these dolls on today's youth or are they just providing a product that is in demand?
Are we as a society to blame for allowing toys like this to become so popular that they can influence young girls and make them want to imitate them?
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