Christina Aguilera, Gwen Stephani, Kylie Minogue and Kate Moss will now join the ranks of Jennifer Lopez, Beyonce, Paris Hilton, Diddy and the rest of ever growing list of celebrity fragrance makers.
Christina Aguilera recently signed a deal with Procter & Gamble to produce her fragrance. According to her website, she say's "I love trying new things in my music and in fashion. To have a perfume of my own is the beginning of an exciting adventure."
But, is this market already too saturated with these fragrances? With our current culture of celebrity worship, fans are clamouring for more. But is the fragrance industry at risk for putting out too many celebrity fragrances? Fans are very fickle, one minute your Hot and the next minute your Not. Will this reflect in perfume sales? Only time will tell.
What do you think? Is the demand still high for product niche?
2 comments:
I just wonder what we will think in 10 years about all these fragrances... Will it be like the Debbie Gibson perfume?
Hopefully, it's not going to be wall to wall celebrity fragrances.
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